Applicants' conditions: a company or a sole proprietorship enterprise can be legally established; I agree with JD.COM's honest management concept, and I am entrepreneurial, diligent and pragmatic.
Business qualification: hold the business license and related business license required by the business category.
Competition in the convenience store market has intensified.
Store requirements: the business premises have their own property rights or lease term longer than 1 year, with an area of 30-150m2; Willing to accept renovation, and can independently complete the necessary examination and approval such as signboard change.
Feed requirements: there is no minimum feed per month; It is required that 100% stores are free of counterfeit goods, and once found, the cooperation qualification will be cancelled.
Shelf requirements: Provide at least one set of designated goods exclusively put on shelves in JD.COM at the cashier's desk in the store and the optimal area, display the goods as required, and implement the promotion policy.
System Access: JD.COM provides a free "Smart Store Management System", and merchants must agree to access it.
JD.COM convenience store joining terms, 5000 yuan can join.
The threshold for joining convenience stores in JD.COM is very low. After joining convenience stores in JD.COM, the joining fee is only 5,000 yuan a year, and then JD.COM's logo is hung. The price of joining JD.COM can be said to be free. After joining JD.COM, you can choose to purchase all the goods from JD.COM and some from JD.COM, which is the "joining mode". After paying the quality guarantee, you can choose the purchase method, but we still don't know how to control the quality of some purchases. In this way, the brand is naturally not as beneficial to quality control as self-employment, and the natural joining system will also have a series of impacts on the brand. After all, the quality and food safety issues are getting more and more attention from consumers. However, the threshold is low, and franchise chain operation, a light asset business model, is very suitable for rapid expansion and lacks long-term returns. However, the direct mode also means that a strong financial background is needed as a support, which is why Suning still insists on the self-operated mode.
Conditions for joining a convenience store in JD.COM.
In the new hot sale, many couples' convenience stores are tempted by the low-cost joining fee of 5000 yuan. It seems that this is an olive branch thrown by JD.COM to lay out new retail, but the news that a large number of convenience stores in JD.COM closed their stores appeared as early as JD.COM. Although it can't be ruled out that some businesses are not doing well themselves, it seems that the golden signboard of convenience stores in JD.COM has not been broken. The most attractive thing about the new retail industry is the timeliness of delivery. JD.COM's self-operated stores naturally guarantee quality control, but it is difficult to expect the quality control of franchise stores to be as difficult as that of self-operated stores. Therefore, this 5,000 yuan will not make a mom-and-pop store become a member of the new retail, but just take advantage of the brand power of JD.COM. That is to say, many convenience stores in the community can't actually get sales channels outside the community by joining JD.COM, because the convenience stores in the community are aimed at the owners in the community.
Conditions for joining a convenience store in JD.COM.
Many couples have misgivings about opening a shop. I gave my shop to JD.COM, and I have to pay the joining fee and decoration fee. What did JD.COM bring to my shop? Two people are enough for a small shop, so what is the need for systematic training? In fact, this is not the case in many shops. Those JD.COM brands do not have much experience in exporting and managing, because many small shops will lose a lot of rules and regulations in their own operations. Unless there are really attractive profits, many small shops are actually unwilling to find someone to restrain themselves. In other words, if there is no lower purchase price to attract or only good sales, then cooperation has no practical significance.
Which is more worthy of joining JD.COM convenience store, Tmall Store VS JD.COM convenience store?
Some of these enterprises rely on their past capabilities in the logistics supply chain to upgrade their consumption, such as SF and Suning, who want to really enter the retail field; Some people want to rely on their online brand influence to occupy the offline traffic portal, and at the same time consolidate and enhance their online advantages, such as Tmall and JD.COM. What they want is market share.
According to the different strategic intentions of the headquarters, SF Express and Suning chose the direct mode, while JD.COM and Tmall chose the franchise mode. Later, SF launched the franchise agency business, which required a higher threshold of 300,000 deposit and more restrictions on the owner's right scope.
Therefore, as a pioneer team seeking more opportunities for entrepreneurs, Egg Solution Entrepreneurship specially visited Tmall Supermarket and JD.COM Convenience Store, which have low entry threshold, to see if we can find new opportunities by relying on these two Internet giants in 20 19. (Special reminder: "Tmall Store" is not open in Beijing at present, so Egg Solution Venture made a special trip to and from Tianjin by train. )
Conditions for joining a convenience store in JD.COM.
Let me show you two photos first, and we have an intuitive feeling:
Conditions for joining a convenience store in JD.COM.
The store is beautiful and the goods are placed intuitively.
JD.COM Convenience Store: It is mainly the decoration of the couple's shop, so Xiaobian visited several stores, and each store is different. As far as intuitive feeling is concerned, there is no standardization in interior decoration, product selection, commodity placement and business module combination, and only the storefront door is unified.
Conditions for joining a convenience store in JD.COM.
There are usually two small shops, and the goods on the shelves of one of them are messy and the lights are not bright. The other is a 200-square hardcover shop, which feels bright and open when entering the door, and the goods are neatly placed, leaving appropriate gaps, which makes people feel that the quality is trustworthy.
Conditions for joining a convenience store in JD.COM.
Taobao shop: the two Taobao shops visited in Tianjin are newly opened, so they are better in cleaning; Among them, there is a fresh food shop with steamed buns and Guandong cooking as the main food. There is a community outside the shop and several factories. The other is the original small supermarket, which has a better environment and has not changed much since joining.
Conditions for joining a convenience store in JD.COM.
There are more and more kinds of goods, and they are getting younger and younger.
Conditions for joining a convenience store in JD.COM.
JD.COM Convenience Store: Because there is no standardization, Xiaobian visited several small stores with great differences in categories. After joining the mom-and-pop stores, the traditional offline channels are still the mainstay, and there are rare brands in other convenience stores such as Baiwei Grass and Three Squirrels. And one of the larger shops has a wide variety of goods, and many explosive brands are sold, including imported brands, such as Le Man Beer in Belgium and Kronenboury 1664 in France.
Conditions for joining a convenience store in JD.COM.
Taobao Store: On the whole, the categories are relatively rich, and the placement of goods can keep up with the consumption habits of young consumers today. Take convenience food as an example. After the traditional couple's shop joined in, Master Kong's instant noodles are still the most popular, while in Tmall's shop, there will be noodles, hot and sour powder, snail powder, Haidilao instant hot pot and other products.
Conditions for joining a convenience store in JD.COM.
JD.COM convenience store and Tmall store with unified characteristics.
Since these two companies have not taken the road of standardized replication, as Xiao Bian can see, except for the unified standardization of signs, other goods selection, placement, profit modules and the logistics supply chain behind them are non-standardized operations, and shopkeepers have their own purchase channels.
In terms of operation, different stores are also uneven, some still operate as traditional offline stores, while others have introduced some online games, limited-time promotions, membership system based on WeChat official account, differentiated membership prices, take-away and so on.
In addition, on the whole, the overall price of goods is more expensive than that of ordinary mom-and-pop stores and cheaper than that of 7-Eleven. Combined with the brand effect, as well as the decoration, lighting and cleanliness of the store, consumers are willing to pay more for it, especially young people.
Conditions for joining a convenience store in JD.COM.
During the opening hours, all the shops visited are from 7: 00 a.m. to 7: 00 p.m. 12: 00, and there is no 24-hour opening. Some problems that allies must understand.
1. How much is the initial fee?
As far as charges are concerned, JD.COM convenience store is almost the same as Tmall store:
Alliance fee: No, there is a deposit of 10,000 yuan, which can be returned after one year of contract expiration.
Decoration fee: Signs should be decorated and directly installed by Tmall or JD.COM. Shopkeepers can choose a variety of styles, and the price is less than 10,000 yuan. As for the store, it is entirely up to the owner to decide whether it can be loaded.
For the above reasons, no matter which alliance you join, the new cost for alliance members is very low.
Second, high or low risk?
No matter whether it is a convenience store in JD.COM or a Tmall store, it will not provide much help in the operation and management of the store, so the owner will remain independent after joining.
Therefore, in the view of egg-dissolving enterprises, if you originally run a supermarket and a convenience store, then the risk of joining is very small, after all, the investment is very small, and you can also have the empowerment of JD.COM or Tmall in the brand and supply chain.
If you don't have a store, don't want to be a convenience store, just look at the brands of JD.COM and Tmall, and only want to make money from scratch, then the risk is the same as not joining JD.COM and Tmall, and you need to know how to retail.
3. Will additional business units increase revenue?
Both JD.COM convenience stores and Tmall stores have launched additional business modules such as couriers and lottery tickets to increase the single-point operating income of franchise stores, in which lottery tickets are distributed to stores for lucky draw according to 6-8% of sales.
Conditions for joining a convenience store in JD.COM.
However, from the results of the field investigation of egg solution entrepreneurship, the effect is not ideal. The reporter stood in every store for 30 minutes, and few people bought lottery tickets.