For example, Forrest Gump Guo Kui in many shopping malls now. Imagine, when you go shopping, a person walks in front of you, eating delicious with this pot helmet. What you see is the four characters of "Forrest Gump". Did it arouse your appetite, so I searched on the comments, just in B1, go and buy one!
Here, consumers are helping it advertise for moving. This paper bag is insulated from heat and oil, and will only be thrown away after eating. KFC is also a typical behavior surplus. KFC is red and red. Walking on the road and putting it in the office reminds many other people to eat.
On the Internet, the original hotmail, and later Apple, are all masters of the remaining behaviors. Apple, in particular, sent Weibo to show that it was from the iphone, and the email reply showed "iphone from myself". Every iphone user is helping apple spread the word, and the iphone has a few brands, which also generates social money-everyone is willing to spread it.
Yi Qixiu, who was quite popular for a while, is also a good player. The production is free, and users will definitely see the words and links of "making with Yi Enterprise Show" at the end. Many users thought, I can do this, so I tried it.
Pinduoduo can also be regarded as an extension of behavior surplus, which is used to stimulate consumers' communication. But now it is basically a standard e-commerce, and most of them will choose to join the group instead of launching it themselves.
the rest of the behavior must be visualized, so that your product can be exposed in more public places for a longer time. For example, an umbrella may not be so suitable, and it will only be used when it rains.
when making products, think more about how to make use of consumer behavior surplus. A small step may bring a big promotion. I hope it will help everyone!