First you need to clarify the role of the poster meaning, the core is to accurately and quickly convey product information to consumers, the design should be relevant to the visual + marketing to start.

From the visual design of the poster, mainly text, pictures, color combinations, as well as the overall performance of typography and color scheme.

Text: text in the case of more content, must be divided into the main title, subtitle, text layout must pay attention to the hierarchy of contrasts, such as the main title font must be large and eye-catching, generally recommended to do a certain amount of font design or other elements of modification, so that the title stands out with a sense of design and interesting to attract people. In addition to the title of the poster with sans-serif fonts are common, the font type is generally 1-3 kinds.

Picture: because the picture in the poster accounted for the largest, the picture is good or bad directly determine the success or failure of the poster, the choice of picture should be more from the visual impact to consider, and to be consistent with the theme.

Color block or other modification: when the picture is only pictures and text, if you think the picture is empty or lack of hierarchy, you can use some small elements to modify, such as color block, English, small graphics, etc., so that the picture is more full, but do not add too much, so as not to avoid the picture is chaotic.

Typography and color: poster layout taboo loose, dense, no contrast, chaotic, generally speaking, beginners in the board can go simple and generous design, choose the neat and easy to produce the effect of the board as a reference, you can use more white design to make the picture more refreshing. Color should pay attention to the combination of warm and cold, especially text and background color must highlight the contrast effect. Gray with gray, dark with dark, bright with bright is a big taboo, can be enhanced by contrasting colors to enhance the visual effect, through the adjacent color to enhance the color hierarchy.

From the poster marketing:

One of the design style to be directed to the vertical groups, if it is for successful business people, to design a simple high-grade, calm colors, if the target is the Internet young people, can be designed to bias the fun, you can use the design of the illustration or more personalized in other ways.

The second is the copywriting plan to let the viewer to produce **** Ming, enhance the reading experience, with close to the life of the communication type of language is often more than the direct language to be able to let the viewer accept.

Third, the main picture must be high-definition, can be from the visual impact, interesting, creative to consider, enhance the connotation of the poster, try to catch the eye at first glance, accurate conveyance of business information.

All in all, taking into account the visual + creative + marketing posters, need to think in many ways and experience accumulation, design comes from life, but also to better serve the life.

Thinking analysis:

1, usually encounter good-looking material, elements are collected and preserved;

2, first of all, analyze the industry and the background, to find out the keywords, according to the content of the reference to find a visual model to determine the color scheme;

3, according to the needs and materials, to find a good version of the arrangement of the layout, organize layout, put all the elements;

4, combined with the color and the marketing of the poster, the design of the poster is to better serve life. p>4, combined with color and typography, visual design;

5, add details and modifications, with small accessories, adjust the page elements of uniformity and coordination;

6, the final adjustments, all the elements of integration, reduce excessive modification, to achieve the final integration.

Production process:

1, information organization: to determine the purpose of the production, organize all the information required, the depth of redundant information, leaving the necessary elements, and information categorization, divided into a limited level, to determine the most important information;

2, to determine the center of the page and page spacing: the center of the page refers to the area of the screen content, also known as the layout of the space; according to the specific contents of the determination of the center of the plate rate size, too big or too small are all the time.

3, set the grid: grid to enhance the effect of the entire layout has an important role in standardizing the layout, enhance the sense of order, enhance the sense of aesthetics, to ensure that the layout of the order and rhythm;

4, to determine the main body of the picture: the largest element in the picture, can be text information, pictures, illustrations, and other forms of the most important is to establish a visual attraction, to become the largest visual focus of the picture;

4, determine the main body of the picture: picture of the largest element, can be text information, pictures, illustrations and other forms of the most important is to establish a visual attraction, to be the largest visual focus of the picture;

5, to determine the size of the page, the size of the center of the screen. Become the largest visual focus of the screen;

5, functional allocation: the most important information in a conspicuous place, not the main information in a secondary place, the associated information in the form of groups placed;

6, visual hierarchy: according to the function of the elements of the visual strength of the division of the division of the many ways to divide the conventional method of emphasizing the elements of the enlargement of the elements of non-emphasis of the elements of the narrowing of the group in this way Visual strength of the division;

7, color: decide the basic framework, color, through the theme of the purpose, concept, temperament decision, different colors show different temperament;

8, font selection: font selection is very important, according to the chosen font is different, resulting in different effects, do not use too many fonts, use two fonts to match can be;

9, information graphic: extracting the visual strength of the element function, divided into many ways, the conventional method will emphasize the element enlargement, do not emphasize the element shrinkage, so that the group will be divided into groups;

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9, information graphic: extract the key words in the text of the graphic design, better convey the picture information.

Hand-drawn POP posters six steps and techniques

Hand-drawn POP posters is a popular form of advertising. To get a beautiful POP poster, we need to do a lot of work in the composition, graphic arrangement, text, color and process. Below, I share with you hand-drawn POP poster six steps and skills, I hope to help you!

The general process of hand-drawn POP production

Step one: collect activity-related or product-related content

Step two: refine the title and streamline the body of the text

Step three: choose the appropriate layout

Step four: choose the right color scheme

Step five: choose the relevant illustrations

Step five: choose the relevant illustrations

Sixth step: according to the requirements of the layout of the production of POP

Hand-drawn POP production tips

Practice hand-drawn POP orthographic or movable type

The word is the foundation of a poster. It is recommended that beginners buy a book of words, with a marker with the practice grid to practice writing.

Master several commonly used font decoration methods

Title word is the soul of a poster, good title word, not only can highlight the theme, but also make the picture more colorful. But the title of the decorative methods are varied, beginners may not find the direction. May wish to practice to find a few of their favorite decorative methods, so that learning is not only easy to master the techniques, learning results will be better, in the shortening of the production time at the same time, quickly improve the quality of students hand-drawn POP posters.

The layout of the layout to pay attention to

The simplest layout is horizontal, the beginner would rather seek stability, and can not be expected to live, seek change. At this point, the body and the title word in the decoration can be distinguished by decorative lines or color blocks, so that they are distinguished from each other, but also echo each other. Other typographic layout is as follows:

Title, illustration, the body of the poster area of about 1/3

A POP title and subtitle together should account for the entire POP area of 1/4 to 1/2, usually the title accounted for the poster area of about 1/3. (In the POP text content is relatively small, the title can be accounted for to the poster area of 1/2 or so; the body of more time, title and subtitle. (In the POP text content is relatively small, the title can be about 1/2 of the poster area; body content, the title can also be compressed to 1/4.)

Poster four sides of the blank

This is also known as the POP poster's external "to stay the gas", if not to stay the gas, the poster written `content to the top of the four sides to go, it looks like it will make people hold their breath, the chest stuffy. Specifically leave the width of the blank according to the size of the poster specifications will be different, 2 open (530cm × 760cm) POP paper need to leave 3 to 5cm blank on all sides; 4 open (390cm × 543cm) size of the POP need to leave 2 to 4cm blank on all sides; the general explosion of the card on all sides to leave 0.5 to 1cm blank.

Line spacing is greater than the word spacing

POP content as long as there are 2 lines (including 2 lines) or more, we must pay attention to the lines of text need to be greater than the word spacing. Specific spacing of the size of the word we generally use 1/3 to 1/2 of the height of the word between. Word spacing is required between the word and the word to be next to each other, but generally can not be connected, to leave a gap.

Colors should not be more than mixed

A poster, the theme of the hue of 3 to 5 can be. More color is easy to clutter, too little and can not highlight the key points. To this end, the author suggests: the title word can be used 1 ~ 3 colors, the body of a color-based (i.e., a pen to the end), key content (such as "send", price, date) can be changed to a color to write.

Illustrations to choose to have relevance to the product

For example, the picture below is a slim young woman, it is easy to recall that the target customers of the Bi Sheng Yuan is a young woman, but also her slim figure can highlight the slimming effect of the product.

Activity posters

Generally speaking, the main title of the activity posters are more direct, so that people know what activities, or the main title to get a little interesting, sub-title to get some straightforward.