Tupperware is a mid to high end item and is overpriced. The products are indeed good.
Tupperware Brands Corporation (Tupperware), a manufacturer of plastic fresh containers, is headquartered in the United States. Tupperware has more than 70 subsidiaries around the world and has branch factories in 15 countries, including the United States, France, Australia, Japan, Korea and China.
"Value not price": Tupperware is committed to providing customers with value-for-money quality household products and a personalized shopping experience, and will not engage in low-end product competition; "used to say yes" is a distinctive feature of Tupperware products. Tupperware's products are characterized by a distinctive feature. The implementation of the "experiential marketing" strategy, in-depth contact with consumers, is committed to creating a wonderful experience for customers using Tupperware products, which is one of the reasons why customers have a high degree of loyalty to Tupperware products.
The main ways to realize experiential marketing are the colorful "Tupperware Product Demonstration"; the implementation of consumer membership (Tupperware Wonderful Life Club), and the monthly publication of Tupperware Life, which features product and promotional information, as well as a variety of home management knowledge. and a wide range of home management knowledge.
Each issue of Tupperware Life is mailed to every member, and many of them return to Tupperware stores/counters to purchase their favorite products after receiving Tupperware Life.
Refer to Baidu Encyclopedia-Tupperware for the above