The lack of emotional value education for teenagers makes business logic go straight and destroys the positive value of idolization.
Idolization is of great significance to meet the emotional needs and self-growth of teenagers.
20 19 I started my research in idolize, and interviewed more than 80 fans and related experts because I was engaged in the topic of intimate relationship in public affairs.
In the process of research, we found that idolization does have some negative aspects, such as spending too much time, spending too much money, and taking sides easily.
But the reason why teenagers are keen on idolization is that idolization is of great significance to meet their emotional needs and self-growth, which is precisely one aspect that we attach too much importance to and ignore their learning at present.
The first is the emotional need to be seen and accompanied.
Getting along with others is actually a very important demand of teenagers. However, in daily life, teenagers often pay attention to their achievements, and their evaluation often focuses on their achievements. Other needs and emotional expressions are always in a state of repression, and idol has become a reasonable outlet.
Because the tracker met "like-minded" people and looked at each other. Moreover, its perception has nothing to do with achievement, but with its own personal attributes. In the process of idolize together, there is also an emotional song.
I often see fans who claim to get rid of depression because they like idols on Weibo. It's hard to tell true from false. This kind of need and emotional companionship that can make people see their true selves is an important part of the growth of teenagers.
The second is the need to pay for others. In the words of fans, it is for the love of power generation.
When I interview, I often see that fans are very simple and have feelings that are rare in other places. My idol gave me so much. He gave me the power of example and the feeling of happiness. How can I repay him? A Chris Lee fan remembers that when he was in high school, he bought Chris Lee's records with other "corn" and sent them to barbershops and supermarkets, hoping that they could play Chris Lee's songs and make their idols develop better.
This willingness to do something for others is very real, and it is also a precious place for teenagers.
In Fromm's view, love is essentially giving. Psychologist Siegel Zubin also believes that people tend to help others when developing love.
But for teenagers, there are few opportunities for real practice. In addition to doing charity occasionally, doing something for your family may be forced to "do your homework quickly."
Therefore, the tracker is the practice they pay for others. Many times, this joy of paying for others and feeling your own value makes the tracker more "upward".
Once again, it is a sense of accomplishment.
Teenagers' need for a sense of accomplishment can solve the problem of belonging. In other words, who I am, what I can do and how I can contribute to the world are very important for their growth.
However, it is difficult for most young people to get a sense of accomplishment in their daily life, which often confuses their self-awareness.
When boys play games, idolize, a girl, becomes one of the important ways to get this sense of accomplishment.
Many young people have added a lot of skills such as drawing, editing and translation after idolize.
Finally, social needs.
In daily life, many girls have favorite stars. Just like many boys are playing games, if you don't know idolization at all, it may be difficult for you to integrate into everyone's communication. In addition, idolization can also meet people outside their own life circle.
For teenagers who have been trapped in their studies for many years, idolization is a way for them to leave their studies and find social space.
Looking at many behaviors of fans from four angles: being watched, accompanying, giving for others, sense of accomplishment and social needs, we can understand the motivation and rationality behind them.
In addition, judging from the current top stars, the possibility of hurting teenagers is very low. Most people who can become top stars in the current competitive environment have their own specialties and efforts, but there are few problems in personality.
Therefore, only opposing the idolization of young people is not conducive to the growth of young people.
Be wary of positive emotional needs going to extremes.
What we really need to worry about is that these four emotional needs are positive in themselves, but going to extremes is often positive and negative.
In short, rice circle culture has two characteristics, and the positive value of idolization may be damaged.
First of all, teenagers lack proper love education. Many people completely ignore the boundaries between human rights and responsibilities, only look at the position and ignore the facts. In the name of love and justice, they use the so-called "tearing" to enhance the cohesion of the group, and it is easy to do whatever they want.
What are the facts in this process? Can loving someone do everything? Is it because others make mistakes that I make mistakes? What is bad for yourself and others is just. Can you ignore the interests of others? ...... Some teenagers have no idea about how a person loves and hates because of the lack of education about love, and are easily led by the marketing number.
When I was doing family research, many parents also said, "I did it for you!" Because it is for you, you can enter your space at will, ignoring your privacy; So if you make a mistake, I can hit you; So you can control your behavior ... these logics are the same as many teenagers' love for idols.
Therefore, the problem of rice circle culture is also the result of our adults' wrong love education for teenagers.
Secondly, the most serious thing is that the logic of commercial capital inherent in the whole food culture has not been reflected, but has become a code of conduct for righteous words.
Before the social era, the value of stars mainly depended on their works; But after the emergence of social media, a new type of star appeared-idol.
Different from before, the value of idols is determined by works, roles and topics. When capitalists decide who to speak for, the new model of reading data and carrying goods changes the relationship between fans and stars.
The behavior of fans making data and kryptonite follows the logic of capital economy, in which marketing number and operator powder play a very important role in inciting, packaging business logic in love and supporting idol communication.
In particular, set competitors, guide teenagers' nerves, unite them, and achieve important performance indicators of capital.
For example, when buying the products of idols, fans pay special attention to the purchase volume and clearing time in the previous minute.
A tourist gave me such an example. "For example, suppose there are 654.38 million+sets of lipsticks. If A star 1 min clears 80,000 cases and B star only clears 20,000 cases, it will be ridiculed by A star fans as "paste".
Commercial capital operation is the most legitimate in the entertainment industry. Fans hope that their idols can become people, gain higher social status, and help themselves obtain various commercial resources through online data production.
When the love for a person is used by capital, bound by capital logic, and the fan base becomes large enough, the rice circle culture becomes a derogatory term in a sense, and most top fans hate it. There is no other reason. Because they have a large number of fans and rely entirely on capital operation, "love" itself has lost its meaning and value.
It must also be emphasized here that these two negative logics are not just rice circles.
We lack emotional value education for teenagers, because business logic directly invades teenagers' values, which is more common and serious.
The course of adolescent emotional values education needs to be completed urgently.
It is more and more important to educate teenagers on emotional value.
Emotional values education is to educate teenagers about their feelings, attitudes and values. Educator Dewey believes that learning in this area is more important than learning knowledge. Because this is the basis of self-growth and the basis for teenagers to cope with various environments in their future lives.
In the new curriculum reform in the 1990s, China also emphasized the importance of emotional value education. However, because schools and families attach too much importance to the education of academic performance, education in this area is extremely lacking at present.
Many people say that fan behavior, idol shopping, idols should undertake the education and management of fan behavior.
This idea is actually very dangerous, which is equivalent to putting the heavy responsibility of education on the stars.
Stars can play a guiding role, but they can't play a role in management and education.
Stars themselves are part of capital operation and cannot go beyond business logic to regulate the behavior of teenagers. As long as idols can make their behavior meet the standards.
Of course, today's stars are more and more responsible, guiding fans to put more love into public welfare undertakings, but this is only part of emotional value education.
The role of emotional value education should be more borne by parents and schools.
In the education of emotional value, most people can't quickly understand the negative problem of struggle without the basis of violating business logic.
We should pay more attention to the needs of teenagers in the process of idolization. Instead of idolization, what can we use to meet children's emotional needs? If it is banned blindly, it will only give up the right to education, and children are easily influenced by capital and extremist forces, which is the most dangerous.
Therefore, in today's era when capital is everywhere and children become online aborigines, it is urgent to emphasize the design of a set of emotional value education.
Author: Shen Yifei (Associate Professor, Department of Sociology, Fudan University).
Editor: Fan Xin
Editor in Charge: Xuan Jing
* This is an exclusive manuscript by Wen Hui. Please indicate the source for reprinting.
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