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Information Category: Chain Join - Dining Food
Merchants: Shenzhen Red Ants Business Development Co.
Project Name: Red Ants Fruit Drink
Merchants Area: Sincerely recruiting the chain of franchises across the country
Merchants Brand: Red Ants
Produced by: Shenzhen
Product introduction: red ants to all kinds of fresh fruit with a unique recipe site to produce a variety of flavors, the formation of freshly squeezed juice different from traditional tastes, taste fresh, smooth, thick, novelty and peculiar, user-friendly design of the product containers the first in the country, coupled with the attractive natural color of the fruit, so that consumers have a long memory.
The new market needs and operating long-term strategy to make savvy businessmen have chosen red ants fruit drink chain. In a relatively short period of time the successful development of Fujian Province, Zhejiang Province, Jiangsu Province, Anhui Province, Beijing, Shanghai, Shenzhen, Guangzhou, Zhuhai, Huizhou, Maoming, Jieyang, Foshan, Shantou, Zhongshan, Jiangmen, Haikou, Sanya, Guiyang, Nanjing, Xi'an, Hanzhong, Kunming, Hefei, Changsha, Hangzhou, Huzhou, Fuzhou, Jiaxing, Xiamen, Quanzhou, Sanming, Fuqing, Liuzhou, Pingyang, Zhaoqing, Pingdingshan and other places agents Machine to come and join the store, the total number of stores has reached more than two hundred and ten. Another more businessmen are closely in the negotiation and selection process, sales hotspot and franchise expansion in the accelerated diffusion, their choice is "choose the green business to do ahead of the project to earn the public profit"
1.Entering the market ahead of the consciousness
Original business perspective, unique business philosophy, decided the red ants the competitive strength of the red ants.
Red Ant brand from June 2002, developed by Haikou New World Industries and Shenzhen Red Ant Business Development Co. The company's system for thirteen years has operated several clothing brands that enjoy a good reputation in Southeast Asia, such as Zodanu, U2, G2000, Fort Shillong, Zenith, etc.; Catering brands include: Yoshinoya, Six Thousand Pavilions, Mao's Restaurant, Qinxianglou, Yonghe Daiwang, Fairy Signs Forest, Sheltering Wind Pavilion, Traditional Spicy Crab, Quickly Keli, etc., and it is one of the first batch to introduce the chain of apparel, the chain of Chinese fast-food, the chain of takeaway beverage store, the chain of composite casual dining, etc. into the domestic operation. Introduced into the domestic business, business sense is always in the forefront of the domestic business community, close to the pulse of the international business situation. Red Ant has utilized the company's own increasingly mature chain concept and development and management experience, mastered the international business trends, targeting the domestic market space zone. With "one step ahead, step by step" as the market strategy goal.
2. Fruit drinks international trend
Red ants because the first to launch the fresh fruit as raw materials for the special fruit drinks, snacks store. Separately from Thailand, Malaysia, Hong Kong, Taiwan and other places to introduce advanced production technology and marketing methods. Red ants to all kinds of fresh fruit with a unique formula site to produce a variety of flavors, the formation of freshly squeezed juice different from traditional tastes, taste fresh, smooth, fragrant, novelty and peculiar, user-friendly design of the product containers domestic first, coupled with attractive fruit natural color, so that consumers have an endless aftertaste, unforgettable ---- taste a good mood!
Red ants fruit drink chain product structure is mainly divided into spring and summer, fall and winter two categories, the main varieties of different seasons and changes in March focus on the launch of spring and summer products, September focus on the launch of fall and winter products for the principle of adjusting the main products according to the different regions and seasons of the market time. In addition, part of the spring and summer products can be used as auxiliary products for fall and winter sales, and part of the fall and winter products can be used as auxiliary products for spring and summer sales.
Red ants fruit drink chain development process, always put the "small investment, fast return, low cost, high profit" this businessmen always continue to pursue the goal in the first place.
Red ants: in line with the international dietary trends, the main green, healthy products, fresh fruit as the main raw material site production, fruit varieties, sufficient supply, take the long-term business route, in line with national industrial development policies.
Red ants: for youth consumption, leisure products consumption as the main business objectives, whether from the product structure, product container design, taste and other positioning, have highlighted the characteristics of fashion, novelty, leisure.
Red ants: varieties priced at two - eight dollars (except dine-in stores), consumer acceptance level is wide, gross profit of 70%, and can be based on the local consumption capacity and comprehensive cost and other factors, the agent to adjust the unified sales price of the city stores.
Red ants: business store type: ① takeaway store type: (not set up seats, directly to the outside sales), such stores in foreign countries a few years ago was known as an economically efficient business entity, in the last two years in the domestic penetration of the south to the north, the benefit is extraordinary, compared with similar beverage stores, the return on investment cycle has been shortened dramatically. Takeaway-type store is suitable for local business in the first and second class business district, the store area is about 15 square meters. ② dine-in store type: due to climatic factors, consumption habits, such stores long business hours, high turnover rate, varieties, prices, environment, service have significant market advantages, and high gross profit margins, suitable for the local two or three types of business district, store area of 70 square meters --- 100 square meters. ③ composite store type: selling ability of takeaway operation and casual dine-in combination, business value enhancement, you can choose the local two or three types of business district rent appropriate stores, strong play in the region and seasonal complementarity, stable growth in turnover.
Red Ant: The product structure is mainly divided into two categories: spring and summer, fall and winter. The main brand changes with the season. March focus on the launch of spring and summer products, September focus on the launch of fall and winter products as a principle, according to different regions, different seasons can be adjusted to the main product market time, dine-in type of store type another hundred fashionable hot-selling varieties.
a.. Provincial general agent: the company behavior, with the province's market chain development capabilities, on behalf of the headquarters in the province's municipalities to develop a chain of franchise. In the provincial capital city to open a model store, set up small warehouses and independent offices with a person office, telephone, fax. China's headquarters and its municipal agents are responsible for.
b. Municipal agents: with the city (the state delimits the scope of the administrative district) the ability to develop the market chain, on behalf of the headquarters in the city to develop a chain of franchises, the opening of prototype stores, with telephone, fax. China's headquarters (or its provincial general agent) and its franchise is responsible for.
c. Franchise stores: approved by the signing of the agreement in accordance with the standard requirements for the establishment of chain stores. Franchisee application procedures:
The franchisee is responsible for the higher level of agency. In the city has set up an agency under the premise of the city agent to apply; in the city has not set up an agency under the premise of the headquarters to apply.
Franchise fee:
Equity
① Agents enjoy the designated area "red ants" brand agency, and have the right to directly open the "red ants" brand of directly-managed stores and the development of the brand to join the chain stores.
② Agents enjoy the use of the agreement within the scope of the agreement and the chain stores under the "red ants" trademarks, patents, production technology, the right to operate the business.
③ Agents of the development of its franchise chain stores to collect the franchise fee and reasonable profits to the agents.
④ Agents enjoy the right to make business suggestions to the headquarters.
⑤ Agents enjoy the agreement within the scope of the chain stores belonging to the right to supervise the management (including business sales, product quality, service and image standards, etc.).
6 The agent has the right to request the chain stores under the agreement to remove the signboards and stop using trademarks, patents and so on.
Profit
① In the specified area of the development of the franchise or classification of agents collected by the franchise fee, brand performance bond, follow-up management fees by the regional franchise agents, the company no longer extract.
② The company only provides raw material distribution services to regional agents, under the franchise can not cross the company to obtain any source of goods, the agent under the franchise year-round distribution of semi-finished products and raw materials, are a certain percentage of profit.
Regional agents and franchise investment difference:
Agents: regional agency fee (according to the city category) + 40,000 yuan or so of the model store equipment, decoration, utensils costs.
Franchise: single-store franchise fee of 15,000 yuan (to the agent) + 40,000 yuan or so of store equipment, decoration, paraphernalia costs.
Join the phone: 0755-83667888
Fax: 0755-83667235
Address: Shenzhen Shennan Middle Road, Shenzhen, China, Hualian Building, Room 901