Soft drink industry is a middle category of beverage manufacturing industry in food industry. The output continues to increase rapidly, and the varieties tend to be diversified. In recent years, the annual output of soft drinks in China has increased at an average annual rate of more than 20%, reaching13 million tons. With the increase of output, the varieties are increasingly diversified, providing consumers with more choices. The variety of drinks in China has developed from a single soda to ten categories including carbonated drinks, fruit drinks and vegetable juices.

At present, the overall level of soft drink enterprises in China is low, and there are not many large-scale production enterprises, and there is a lack of enterprises with certain influence and high market share in the whole country. The soft drink industry in China is a high-growth industry, especially the packaged tea, fruit juice and other emerging drinks grow rapidly, the mature drinks grow steadily, new hot spots and growth points keep emerging, and the related industries of soft drinks are less substitutable.

With the continuous improvement of the living standards of urban and rural people, new requirements will be put forward for the consumption of beverages. The consumption market of beverage products in China is huge, which is unmatched by any country.

The initial implementation of the 11th Five-Year Plan and the sustained and rapid development of China's economy will further promote the steady and healthy development of China's soft drink industry. The increasing demand and capacity of soft drink industry will further upgrade and optimize the industrial structure. While the scale of production and marketing continues to expand, drinks will continue to innovate, which will lead to a broader market segment space.