1, passive
Some liquor franchisees wait until they need it, don't buy it when they don't need it, and don't buy it when they need it temporarily; Buy if the discount is strong, and don't buy if the discount is weak. I do activities when I see other people's homes doing activities, and I don't think about my own business methods. Passive is equal to being eliminated.
2. Waiting type
Sitting in a wine franchise store all day, commuting like urban white-collar workers, not exploring and investigating market changes, not actively promoting red wine, and waiting for customers to come to the door. Playing games on the computer, watching TV and watching the news, but having unrealistic illusions, not realizing that success needs to be accumulated step by step, people who are unprepared will only pass by success.
3. Complaining type
Make excuses for all kinds of bad business, such as: "The market is not good now", "No one is raining today", "No one is hot at noon" and "It is the off-season of sales". Blame all failures on external factors, not on their own, thinking passively, being lazy and decadent.
4, procrastination type
Everything is a few beats slower than others. It takes several months to choose a product, but the opening time, activities and personnel are delayed. They also pretend to observe the market and inspect employees. In fact, all this is a wine franchisee making excuses for his delay.
5. All talk and no action
We will find that many liquor franchisees are good at saying things that seem correct and conform to logic and common sense. However, after talking for many years, you didn't see what she really did. There is little practice, and my own wine franchise store has not improved.
6. After-sales service is not in place
I don't understand after-sales service, and I can't do it well. When the customer goes back, he has questions and wants to consult, but there is no way out. Unable to effectively handle customer complaints, but blindly blaming products or employees, not understanding the actual needs of customers, not studying, is like building a car behind closed doors.
Failed wine franchisees are different, but successful wine franchisees are by no means accidental, so should we always reflect on these problems in the course of business? In fact, there is no bad business in the world. I have taken many detours and listened to a lot of experience. In addition to learning to paint a gourd ladle, it depends on how much you have invested. If you work hard, business will double your return, and it is not difficult to establish a profitable wine franchise.
Dongguan Lanfei Wine Co., Ltd. is a brand operation chain enterprise specializing in acting as an agent for high-quality original bottles of red wine. It has formed a solid strategic cooperation alliance with many famous wineries around the world, and its business scope includes more than 20 brands and hundreds of products in France, Chile, Spain, Australia and other countries. After years of operation, Lanfei Liquor has established a strong retail terminal network in franchise chain, with more than 700 physical franchise stores and more than 65,438+0,000 distribution outlets, and its reach extends to more than 30 provinces, municipalities, autonomous regions and municipalities directly under the central government. We provide professional brand operation management mode and "nanny-style" one-stop service! Now it is facing the investment fever in the blank areas of the country!