In 2003, 361 Degrees (Fujian) Sporting Goods Co., Ltd. was established, following the fruitful achievements of Buick (Fujian) Footwear Co., Ltd. in recent ten years, and 361reduced the original achievements to a higher starting point.
1994, Buick (Fujian) Shoes Co., Ltd. was established. After several years of hard work, it has been constantly affirmed and trusted by consumers and sellers at home and abroad with its leading technology and strict quality management.
With China's entry into WTO and the formation of global economic integration, 361was exported to more than 30 countries and regions in Europe, Asia, Africa and other continents through OEM, and was selected as "the best company" by the authoritative international footwear magazine footwear.news in 2000. 2001-In 2004, the sales volume of sports shoes in China was the top three for four consecutive years; In 2003, the Hungarian sales center and the first exclusive store were established in Europe, which formally integrated the sales channels with the international market and pushed the brand to the world.
Since 1997-2005, it has successfully fought in the world with the Chinese national badminton team for 8 years, and its brand reputation has spread all over the world.
In 2003, 361was awarded the honorary title of "National Inspection-Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine, which put on a crown of special significance for the brand strategy that has always won by quality.
In 2005
In 2005, 361reached 32 branches in all provinces, municipalities, autonomous regions and municipalities directly under the central government, with more than 4,500 sales outlets, which attracted excellent business partners from all over the country and targeted the outbreak in 2005.
In 2005, 3610 was awarded the honorary title of "China Famous Brand", which indicated that 3610 became a household name in China.
In 2005, 361sponsored sports delegations from Liaoning and Hubei provinces to receive prize-winning equipment in the 10th National Games, and won the honorary title of "only designated prize-winning equipment".
In 2005, 361Company, which has maintained rapid development and rapid changes, ranked first in the list of 100, the most potential enterprise in Chinese edition of Forbes, and became one of the most potential enterprises in China.
In 2005, the market performance of 3610 was far ahead in Shenyang, Harbin, Beijing, Nanjing, Wuhan, Shijiazhuang, Hainan, Guangxi, Kunming and other 15 provinces and cities, and its comprehensive market share ranked first, making it "the best brand in China in 2005".
In 2005, 361was selected as "China 500 Most Valuable Brands", ranking first in the industry.
In 2005, 361won the top honor in China's sporting goods industry, and was recognized as "China well-known trademark" by the State Administration for Industry and Commerce, becoming one of the few leading enterprises in China with three national honors: "national inspection-free products", "China famous brand" and "China well-known trademark".
In 2005, 361 Degree (China) Co., Ltd. was established to establish the global development strategy.
History has given 361a good opportunity to develop, and we have a higher starting point and can see a farther future.
3610 sports shoes
In 2006
In 2006, 361became the world's top partner and the only designated sport of Xiamen International Marathon with the most beautiful track in the world, and * * * carried forward the marathon spirit with a history of more than 2,000 years in China.
In 2006, 361teamed up with CCTV-5, the first sports media in China, to create "361Entertainment Basketball", which set off a national basketball cultural carnival.
In 2006, 361became the strategic partner of China National Team for Formula A 1 World Cup, and fully promoted the further integration of 361and China motorsports into the world.
L in 2006, 361was recognized as a "well-known trademark in China" by the state administration for industry and commerce, which indicated that 361has become a leading enterprise in the industry with two national honors, namely "China well-known trademark" and "China famous brand".
In 2006 1 1 month, it defeated international brands in CCTV prime-time bidding and became "CCTV2007-2008 live broadcast partner of sports events", which broke the situation that international giants monopolized top-level resources in the sensitive period before the Olympic Games and achieved a great breakthrough in national sports brands.
In 2007
L in 2007 1 month, in the annual selection of "Influencing China" jointly organized by Wharton Business School, CCTV Global Information List, Economic Observer and Tencent.com, 3610 won the highest award "Influencing China's Creative Marketing Award of the Year" together with the top 500 companies in the world, becoming the "youngest and fastest-growing brand among the selected enterprises".
L In April 2007, the groundbreaking ceremony of 361Science and Technology Industrial Park was held, and this project was listed as "Key Project of Fujian Province in 2007".
In 2007, 361entered into a TOP partnership with the Chinese national badminton team.
Join hands with Lin Dan and Zhang Ning, the world's first-ranked brave badminton players, to push forward the cause of badminton in China.
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In 2007, 361once again gave full support to Xiamen International Marathon, which gave birth to the first male champion of China full marathon, and fully promoted the spread of marathon spirit and 361healthy running culture in China.
L In 2007 1 1 month, 361CUBS bravely set sail, and 361CUBS and CUBS*** jointly undertook the mission of cultivating talents for basketball in China and promoting the vigorous development of basketball in China.
L In 2007, 361and CCTV5 continued to build "361Entertainment Basketball". On the basis of the success in 2006, we intensified the promotion of the event and made joint efforts to create the most dazzling new symbol of Oriental streetball culture.
In 2007, 361sponsored the national diving championship and the Olympic trials, fully supported China Sports to win the 2008 Olympic Games, and worked together with China athletes.
L in 2007, 361achieved a breakthrough upgrade in strategic cooperation with Tencent. The concept of "events are built and members enjoy * * *" once again led the online sports marketing in China.
the year of 2008
L in 2008, 361joined hands with the national badminton team again, and joined hands with Li Yongbo, Lin Dan, Zhang Ning and other world famous badminton players to turn the national badminton team, the world's top champion team, into a professional sports equipment arena with national brand 361.
L in 2008, 361signed an international 4A Beijing Ogilvy & Mather Advertising Co., Ltd., which completely reshaped the brand and upgraded its brand strategy again.
L In 2008, 361signed the Golden Gate Marathon and Zhengkai International Marathon, and at the same time became the world's top partner and the only designated sports equipment for this marathon in 2009, further promoting the spread of marathon spirit and 361healthy running sports culture.
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L in 2008, 361signed the "China table tennis club super league" in China and became its title sponsor in 2009.
At that time, 361will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and around the world.
L In 2008, in the IAI Yearbook Award for China's outstanding advertising works, sponsored by china advertising association of commerce and China Communication University, organized and implemented by IAI International Advertising Research Institute and BBI Business Brand Strategy Institute, the 361TVC Challenge was awarded the same honor as the first-line international brands.
At the same time, 361brand slogan "China bravely be yourself" was selected as one of the top ten popular slogans in 2008.
L in 2008 1 1 February 2 1 day, 361signed the senior partner of Guangzhou 20 10 Asian Games, and joined hands with the top sports event in Asia to become the first sports brand in China to fully sponsor this event, fully integrating world-class superior resources, and further accelerating the pace of globalization.
On March 12, 2009, 361successfully signed the Olympic Council of Asia (OCA) in Courtyard Hotel, Kuwait, and became the only sports brand in China that not only sponsored such a large-scale intercontinental sports meeting as the Asian Games, but also was the global official sponsor of continental sports organizations.
On May 7th, 2009, 361signed the "China Table Tennis Club Super League" in China and became its title sponsor in 2009.
At that time, 361will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and around the world.
On June 30th, 2009, 361was successfully listed on the main board of Hong Kong Stock Exchange with the stock code of 01361hk.
On July 7, 2009, he successfully signed a contract with the Olympic Council of Malaysia, becoming the official sponsor of its sportswear and the official sponsor of the Malaysian delegation of the 20 10 Asian Games in Guangzhou.
On September 5, 2009, 361Children's Wear Business Center was launched, and children's wear brands were launched, taking the first step of multi-brand strategic management.
On October 28th, 2009, 36/kloc-0 officially signed a contract with the Philippine Olympic Committee in Manila, the capital of the Philippines, and became its official sportswear sponsor on October 20th, 2009.
20 10 year
In 20 10, the headquarters of 361 degrees (China) Co., Ltd. took the lead in donating money and materials to Yushu disaster area through Jinjiang Charity Federation, totaling 5 million yuan.
20 10 April 19, 3610 Dressed up to attend the 12th China (Jinjiang) International Footwear Expo.
20 10 On April 24th, April 24th, the 5th 361China Huangshan (yi county) International Mountain Bike Festival was held in the picturesque yi county, Huangshan City.
On May 8, 20 10, the official uniform release conference of Guangzhou 20 10 Asian Games was held in Tianhe Gymnasium, Guangzhou.
361take the Asian Games Organizing Committee to build official uniforms.
On June 6th, 20 10, Sun Chunlan, secretary of Fujian Provincial Party Committee, and Huang Xiaojing, governor of Fujian Province, led the main party and government leaders of all districts and cities in the province and the heads of relevant provincial departments to inspect 3610 Wuli Industrial Park.
On July 5, 20 10, hurun research institute released the hurun brand list of 20 10, and 3610 successfully entered the top 100.
In 20 10, 3610 international co., ltd announced that the group had become the men's/women's volleyball league in China (national), the men's/women's volleyball grand prix in China (national) and the men's/women's volleyball championship in China (national) from 20 10 to 20 15.
On September 3, 20 10, Guangzhou design and development center was officially launched on 361.