Not a family. The company that produces the Northeast Board is Daqing Ruby Ice Cream Co, Ltd, the legal person is Liu Yanlong. The Shanghai Ruby is Ruby Foods Co., Ltd, mainly produces pastries, the legal person is Li Yuenian. The two companies have different legal persons and businesses, and are therefore not the same company. Northeast Daban is an ice-cream produced by a company named Ruby in Daqing, Heilongjiang Province, which was founded in 1992.