The scarcity of Australian freshwater lobster farming, determines the Australian freshwater lobster must be a scarce supply, the scarcity of products such as will lead to information asymmetry. Among the many aquatic products on the market, freshwater lobster can be carried out as high-end lobster ingredients. Not only that, the Australian freshwater lobster also has the advantage: one, this lobster products, specifications than compared to ordinary freshwater shrimp is larger; two, now there is no alternative freshwater lobster products on the market. Australian freshwater lobster and crayfish (Crayfish), Rochester shrimp with freshwater shrimp, do not need additional education of consumers, a large number of lobster and Rochester shrimp consumers are potential consumers, can become a high-end alternative consumer products.