Brand introduction is a complete brand description, which should be used in the scene of in-depth communication between the brand and the user to provide a relatively complete self-introduction. Two keywords: in-depth scene and complete introduction.

The five major content structures of brand introduction: Brand concept: The purpose is to tell the audience the pursuit of the brand, the meaning of existence, the value advocated, the methods to be followed, and the expected goals. Brand story: The history of the brand, such as the story of its founding and important deeds, with the purpose of conveying the brand concept. Brand elements: refers to the interpretation of important elements such as brand name, logo, advertising slogan, etc., to enhance recognition and impression, and to convey concepts. Brand products: Explanation of the characteristics of the brand's core product lines and core products. Brand achievements: For example, the past achievements of the brand in terms of sales volume, awards, etc., endorsed with facts.

The significance of brand introduction

1. It is reflected in the fact that companies promoted through brand introduction will not only increase their brand awareness, but also expand their brand influence. Business operations are divided into tangible assets and intangible assets, and brand promotion happens to enhance intangible assets, that is, the enhancement of corporate brand value. A company with sufficient brand influence can not only win the favor of consumers and users, but also gain the trust and satisfaction of consumers, and even win praise from consumers. In turn, consumers will actively promote the company's brand reputation.

2. The ultimate goal of brand introduction is for the company to carry out frequent brand communication to feed back the company's brand core value and interest appeal points to consumers, thereby gradually deepening and strengthening consumers' friends' awareness of the brand. memory. This is the value of corporate brand promotion.