Mid-Autumn Festival is a traditional folk festival of Han nationality and ethnic minorities. As early as the three dynasties, there was a custom of "autumn dusk and evening moon" in China. The evening moon is to worship the moon god. In the Zhou dynasty, every mid-autumn night was held to welcome the cold and offer sacrifices to the moon. In the Tang Dynasty, enjoying the moon in the Mid-Autumn Festival and playing with the moon were quite popular. In the Southern Song Dynasty, people gave mooncakes to each other as a token of reunion. In the evening, there were activities such as enjoying the moon and visiting the lake. Since the Ming and Qing Dynasties, the custom of Mid-Autumn Festival has become more popular. In many places, burning incense, planting Mid-Autumn Festival trees, lighting tower lanterns, putting sky lanterns and walking on the moon have been formed. Dance dragon and other special customs. Today, the custom of playing under the moon is rare. However, feasting to enjoy the moon is still very popular. People drink wine in asking for the moon to celebrate a better life, or wish their relatives far away healthy and happy, and have a wonderful time with their families. String 9
In ancient times, there were activities of offering sacrifices to the moon and Yue Bai. Set up a big incense table, and put moon cakes, watermelons, apples, pears, grapes and other sacrifices, among which moon cakes and watermelons are absolutely indispensable. Watermelons are also cut into lotus shapes. Under the moon, the moon gods are placed in that place of the moon, and red candles burn high. The whole family worships the moon in turn, and then the housewife cuts the reunion moon cakes. The people who cut them count in advance how many people there are in the whole family, and they can't cut more or less. The connection between moon cakes and Mid-Autumn Festival was in the Ming Dynasty. According to relevant information, at that time, there was a kind of mooncake filled with fruit in Beijing, and people made mooncakes themselves on the Mid-Autumn Festival for their own use and gifts to relatives and friends to express their reunion and congratulations. At that time, the size and shape of moon cakes were very irregular and very different, and their names were quite special. For example, on the Mid-Autumn Festival in Jiexian County, Shanxi Province, the local people have the custom of having their families sit around and eat reunion moon cakes. The moon cakes they make are many and interesting, such as crescent moon cakes for men, gourd moon cakes for women only, and moon cakes such as "the Monkey King" and "male prostitute" specially prepared for children. There are many names, and so on.
There are many customs and forms of Mid-Autumn Festival, but they all entrust people with infinite love for life and yearning for a better life. The Mid-Autumn Festival has always been hailed as the most human and poetic festival. Some people say that every holiday season, the Mid-Autumn Festival will certainly be more deeply missed, especially when the moon is high.
Speaking of the Mid-Autumn Festival, there have been many different legends and fairy tales among the people, including the story of a moth flying to the moon, the moon cake uprising of Zhu Yuanzhang, and the visit to the Moon Palace by Emperor Ming of Tang Dynasty. Of course, the most familiar story is that the moth ran to the moon, and the moth stole her husband's immortal elixir and flew to the moon palace. There are also many stories. In earlier records, the moth stole the elixir and turned into a toad, called the moon spirit. After running to the moon, the moth lived in the moon palace, which was actually a lonely place, except for a tree and a rabbit. This is the Mid-Autumn Festival
How to make an activity poster How to make an activity poster
How to make an activity poster? Taobao's undertaking is bound to be inseparable from pictures. From the first sight of the buyer entering the store, it is natural to react to our posters on the home screen, so we say that the posters on the home screen can promote the transformation of the baby in a certain sense, whether it is the details page poster or the details poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao must understand when opening a store.
Color matching
And copywriting applications
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted in color, and can also be distinguished by font size, and the copy is also divided into main copy and auxiliary copy. The main copy is generally more prominent than the auxiliary copy, and some other English or auxiliary copies can be properly matched to make the page more beautiful. In color matching, color can't interfere with goods, and it can be achieved that the priorities are clear, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with a basic understanding of color.
Here is a tip for everyone. Many friends have basic knowledge of color.
Miss. Du
There are many in the world. Needless to say, in fact, in PS, there is a roulette wheel with color matching. You can find the window-extended function -kuler in the top menu bar of PS, which is the color roulette wheel. Here is a simple screenshot to explain the recommended combinations:
As shown in the figure, the pictures matched with each color wheel are the results of the overall matching of the colors of the color wheel, so that everyone does not have to worry about how to match colors.
Second, the composition techniques of common Taobao shop poster design
In fact, we have to think about the layout of any poster, think about where we should be a product or a copy, and then determine the structural positioning, carry out page planning, search for materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know the five skills.
1, create a poster atmosphere through festivals.
Plan holiday posters in advance, and design by using the festive atmosphere, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and the elements can include Santa Claus, gifts, deer, etc., and the main color can be red. At the same time, we can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights and so on to design with the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the scene poster design looks very atmospheric and artistic. Simply deal with the background and show it with copywriting. A good poster, in which copywriting accounts for 30%, is a scene poster copywriting.
set type
It's very important. You must blend into the scene to make it look atmospheric.
3. Create poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing. For example, our theme is
high summer
Then what can be associated with the theme is the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness, outing, etc. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the coordination of color blocks is
Flat design
A kind of technique, but also an instant popular design technique, through the use of color blocks, shapes and other elements to design the poster composition, flat
technique of expression
Let the picture present a simple and clean feeling, and focus on the product. At the same time, the flattening technique is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big shops are designed in this direction, which requires designers' material synthesis skills and imagination. Various design techniques emerge one after another, and of course, the design skills are extremely demanding.
Today, we share it here. Poster copy, product and background complement each other. Only by paying attention to the primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background integration with some composition skills, I believe you can also make better results.
Composition skills of poster design _ Nine creative composition skills of poster design, in addition to the contrast skills in color application, several contrast relationships need to be considered. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo), and this style is used in packaging composition. Some of this thickness contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.
(2) The comparison of composition skills, pay attention to the close-range and middle-range perspective in the composition of Chinese painting landscapes, and in the design of packaging, with the same principle, should also be the composition levels of several pictures in the near and far. The so-called "near" is the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui first used. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the huge white variety Shuanghui (that is, close shot) in a crimson square background. In turn, there are the smaller main characters of the running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo, etc. This obvious sense of hierarchy is also called the three-step rule of vision, which gives consideration to people's habit of looking at a still life picture. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the picture I designed is like a powerful magnetic force, which tightly pulls the eyes of the campers.
(3) Density contrast of composition skills: Speaking of density contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or spread all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness. At the same time, the theme is outstanding. Recently, I have seen a lot of packaging designs, the whole picture is dense and colorful, from the background pattern to the theme pattern is all very heavy color performance, which makes people feel overwhelmed and breathless. This not only fails to beautify products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.
(4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern in the background or surrounding of a packaging theme name or a few crazy thick lines that look careless, but in fact are deliberately smeared, or ribbon-shaped English or patterns, etc., all of which show a "dynamic" feeling, while the theme name is dignified and steady while the background is light and calm. This kind of scene. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.
(5) Contrast between China and the West in composition skills: This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference method, which often appears in the packaging of children's products, women's socks, clothing or cosmetics.
(6) Today's comparison of composition skills: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most clearly shown in the packaging of wine. For example, the wine and Taibai liquor, as well as the Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.