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Why is the price of ice cream in Northeast China so cheap?
With the temperature rising, the sales of ice cream increased obviously. Recently, a topic related to the price of ice cream in Northeast China boarded a popular search in Weibo, which triggered a discussion among netizens. Let's talk about the photos of netizens first. Some netizens posted the price tag of ice cream they saw when they returned to their hometown in Northeast China in May this year. The unit price of most ice creams is only 0.8 yuan.

The netizen said that such a price is very common in the local area. For the price of such a "fairy tale", many netizens said they couldn't believe it, as if they had returned to primary school. In contrast, netizens began to complain about the ice cream of some online celebrities in the market: "The price of ice cream in Northeast China is reasonable. I don't understand why some ice creams can be sold for more than ten yuan or even dozens of yuan. . "In many post-80s and post-90s eras, in the later impression, Menglong ice cream is the representative of high-end ice cream, which has been recognized by them since childhood. ?

Now in Tmall's official flagship store, the price of 20 Menglong classic ice cream is 160 RMB, RMB per 8 yuan. And this price seems to be no longer high-end. After searching, I found that Zhong's ice cream only became popular in recent years. Selling 136 yuan at the price of 10 on the e-commerce platform, the unit price is more than 10 yuan, while the unit price of offline convenience stores is higher than 10 yuan. ?

If the high price of ice cream in scenic spots is the price paid by the innovation of combining food with culture, then the high price of exotic ice cream is somewhat puzzling. For example, many netizens commented that crab yellow ice milk was cheated and sold to 6 yuan, while the stinky tofu ice cream that was criticized was not delicious and was too sweet to eat, and the price was 8 yuan. In addition, the price of mustard-flavored ice cream introduced by a certain store is close to that of 50 yuan. ?

In recent years, with the continuous growth of the domestic ice cream market, more and more merchants and brands have entered the industry track, trying to innovate on the original business model in order to win a bigger market. In this context, many novel products have also attracted public attention. But at the same time, some enterprises set the price of ice cream too high or even too high under the banner of innovation. This move also triggered complaints from netizens. Do you think the price of ice cream on the market is reasonable?