1, occupy the market hole positioning. There must be a market hole in the field of new consumer demand. Western restaurant operators should focus on the market hole, occupy the favorable terrain first, and operate different types of catering products from their competitors, and be unique. Western restaurants often adopt this positioning method when expanding their business outlets.

2. Aggressive competitive positioning. The condition for the implementation of this competitive strategy is strong competitiveness. In the case that other western restaurants have already occupied favorable terrain in the business circle, western restaurant companies take aggressive competitive strategies with their strong strength, thus making their market share among the best.

3. Investigate the competitive stores. We should investigate the trends of western restaurants in the business circle at any time. As for the object of investigation, it can include