I often tell those new friends that Insight is the most important thing in advertising, and your insight comes from your thinking after you get more contact. So reading is not important, but thinking is very important. 、

How did you react when you saw the manhole cover? I will think about how it looks like Oreo, so I will make an interesting interaction when I serve the Oreo brand.

What's your reaction when you go to the toilet and stand on the induction faucet? I will feel, alas, how to wait for water with both hands outstretched looks like a beggar, so when I serve the sanitary ware brand, I also know how to do it.

This is the advertisement. You should learn to be insightful, instead of consuming your youth with such mindless books as "Quick Copywriting Method" and "Complete Works of Marketing Planning Cases".

As an old bird who has been in the business for 7 years, has been to Ogilvy & Mather and started his own business, I will answer your question:

There are only two books in my family, one is Xinhua Dictionary and the other is Freud's Psychoanalysis.

In addition, I recommend you a WeChat official account, called "minority". I hope you can feel the fun of advertising and how to have insight.

If you have any questions, we can communicate more in the future.