1, price
China McDonald's costs RMB 18.5 yuan for a Mai Xiang Fish Burger Set Meal, while it only costs US$ 4 in the United States.
For a China person with a monthly salary of 3,000 people, this meal cost 0.6% of his January income, and for an American with a monthly salary of 3,000 dollars, this meal cost 0. 1% of his January income.
2, product quality and quantity
The quantity of McDonald's hamburgers in China is equivalent to 80% of the same hamburgers in American McDonald's, and the medium coke in China is smaller than the small one in American. And China Coke can't be refilled, and the United States can refill it indefinitely.
Beef is different. The most important thing about McDonald's hamburgers is beef. Foreign beef is relatively fresh. The beef eaten by McDonald's in foreign countries is really gravy, while the beef in McDonald's in China is hard.
3. Service
China McDonald's front desk constantly recommends so-called value-added packages. Americans only need to ask two questions: mayIhelpyou? With anythingelse?
China can go directly after eating, and the United States has to pick up the plates and put them away. Most Americans will choose DRIVEUP to get their meals.
4. Consumer groups
Most of China are children or white-collar workers, or places for gathering, entertainment and dinner. In the United States, it is a good place for people who want to save money, time, truck drivers and convenience.
In the United States, McDonald's is equivalent to the cheapest and lowest-ranking fast food, which is largely designed for truck drivers who run long distances. In China, the price of McDonald's is not cheap. I think this should be the biggest difference between the two.
5. Store decoration
China's decoration is quite luxurious, generally located in the center of a city, with an area of over 300 square meters, even upstairs and downstairs, with a children's playground. There will also be McDonald's in a corner of a gas station in the middle of nowhere in the United States
6. Status in people's minds
In China's mind, McDonald's has a higher price and a higher grade. McDonald's and KFC are of the same grade, and there is no difference. In the American mind, McDonald's is synonymous with "low-grade" along the road, and there is a big difference between KFC and McDonald's in the United States.
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Extended data:
American McDonald's menu (part):
EggMcMuffin: Full marks for cheese, fried eggs and ham and wheat.
SausageMcMuffin: Full marks for cheese, pork, willow and wheat
SausageMcMuffinwithEgg: full marks for cheese, pork fillet and fried egg wheat.
Bacon,Egg& CheeseBiscuit: bacon, egg and cheese shortbread sandwich
SausageBiscuit: pork chop sandwich
SausageBiscuitwithEgg: pork fillet and egg shortcake sandwich
Steak,Egg& CheeseBiscuit: steak, cheese, omelet sandwich
BigMac: the most iconic Big Mac burger
QuarterPounder: A quarter pound of beef cheeseburger. There is also a DoubleQuarterPounder with two pieces of beef, which is full of meat!
Cheeseburger: Cheeseburger, basically beef+cheese. And DoubleCheeseBurger, two slices of beef and two slices of cheeseburger.
Hamburg: Regular Hamburger, only beef.
McDouble: two slices of beef+one slice of cheeseburger.
ChickenMcNuggets: McDonald's fried chicken nuggets can be bought with several different seasonings.
Seasoning tastes are:
Sweet& Sour: sweet and sour sauce
HoneyMustard: honey mustard sauce
ChipotleBarbeque: jalapeno barbecue sauce
TangyBarbeque: barbecue sauce
SpicyBuffalo: Spicy Chicken Wing Sauce
SweetChili: sweet pepper sauce
HotMustard: hot mustard sauce
CreamyRanch: farm salad dressing