Since 20 19, the brand of Mi Xue Bing Cheng has been upgraded, and the store image is one of them. The logo at the entrance of Mi Xue Ice City is actually not a simple snowman, but a snow king wearing a crown, an ice cream scepter and a red cloak. This reminds consumers of Queen Elsa in Frozen, who also focuses on the world of ice and snow and wants to bring happiness and satisfaction to consumers.

The logo of Mi Xue Ice City has changed from a smiling face to a snowman, from the previous three colors to a single pink. On the whole, it is more concise and generous, which conforms to the aesthetics of modern young people.

Extended data:

Mi Xue Ice City originated in 1997. The door of the first generation of Mi Xue Ice City is beige, and the door is a sign of a smile, representing the yearning for a better life. The other is the brand name, the smiling face shape of the brand logo design, which is transformed from the letters M and X and taken from the initials of Michelle.

In addition to beige as the main color, the door head is also dotted with a small amount of blue, showing a young and dynamic brand image. Shops also have several combinations to display * * *.