The chairman of Daoxiangcun Group is Bi Guocai.

Bi Guocai is currently the chairman and general manager of Beijing Daoxiangcun Food Co., Ltd., the sixth generation leader, a master of Chinese pastry and food culture, and an outstanding figure in the 30th anniversary of the reform and opening up of China's commercial service industry.

He entered Daoxiang Village in Beijing in 1985 and has devoted himself to the inheritance and innovation of time-honored traditional pastry techniques for 30 years. He organized technicians to restore dozens of disappeared Beijing-style pastries and developed a series of traditional Chinese pastries, leading Beijing Daoxiangcun has become a leading enterprise in China's traditional food industry.

The company’s main products include cheese puff pastry, fennel smoothie puff pastry, sugar-alcohol multi-grain puff pastry, red bean roast, soy lecithin cake, cashew nut puff pastry, multi-grain puff pastry, fried noodles, chocolate sandwich puff pastry, sugar Melancholy mulberry leaf cake, sugar-alcohol pine nut cake, sugar-free cream wafer, etc.

Beijing Daoxiang Village’s honors:

Beijing Daoxiang Village has won the titles of “Chinese Famous Brand”, “National Excellent Food Industry Enterprise”, “China’s Commercial Famous Brand Enterprise”, “Chinese Time-honored Brand”, “ Beijing Famous Trademark".

"Top 100 Enterprises in China's Food Industry in 2005", "Top Ten Enterprises in Key Industries of China's Food Industry (Pastry) in 2005", "Top Ten Commercial Brands in Beijing in 2005 and 2006" and many other honors. It has been rated as "Top Ten National Cake" and "China's Leading Mooncake Enterprise" for many years.

Beijing Daoxiang Village's "Sanhe" brand mooncakes were the first in the country to use mooncake nutrition labels and electronic anti-counterfeiting labels, the first in the country to add Orido to mooncakes, and the first retail terminal in the country to pass the ISO22000 system certification, Beijing The first company to gain access to the pastry market.

Reference for the above content: Baidu Encyclopedia-Beijing Daoxiangcun Food Co., Ltd.