Small video production can be achieved in the following ways:

Use video editing software to produce, use online video editing platforms, shoot and edit directly through mobile phone videos, etc.

1. Use video editing software to produce

Use professional video editing software, such as Adobe Premiere Pro, Final Cut Pro, etc., to produce and edit according to your own preferences, and you can get more Fine editing effects. It should be noted that the operation of this type of software is relatively complex and requires a certain amount of editing experience.

2. Use online video editing platforms

There are currently many online video editing websites on the market, such as Kapwing, WeVideo, etc., which do not require downloading software, are easy to use, and have relatively simple operation procedures. , suitable for beginners. At the same time, the newly launched Douyin editing tool is also a good choice.

3. Shoot and edit directly through mobile phone videos

Generally speaking, modern smartphones support shooting high-definition videos and integrate some basic video editing functions, such as video editing and filtering. Mirror etc. Users can use these functions to achieve the effects they need and create short videos.

Expand knowledge: -Processes and techniques for making short videos:

1. Determine the creativity: A good short video needs to have unique creativity to make the audience eye-catching and memorable.

2. Shooting materials: The quality of the materials is crucial to the quality of the video. Before editing, you need to collect scenes, characters, sound effects, soundtrack and other materials.

3. Editing: Perform basic material editing, contrast and saturation processing, video special effects, image and text overlay and other operations.

4. Soundtrack: Select suitable background music according to the picture and content, and cut and mix it.

5. Export and publish: Export the produced short video and upload it to major social platforms simultaneously, such as Douyin, Kuaishou, Weibo, etc.

In today's information society, short and interesting videos have become the new favorite to capture the attention of the audience. This short and concise video format is instant and economical, and it is also more likely to generate buzz among users, thus promoting the spread of topics and expanding brand influence. Therefore, for merchants, making short videos to attract traffic and increase business is one of the very wise choices.