This is a very common consumer life scene. For customers who buy cakes, 10 yuan gives 5 yuan a catty, which is very cheap! Buy!
Let's analyze it further: the customer bought a catty of cake of 10 yuan, and the boss gave it to 5 yuan again, which actually means that the customer bought a catty of cake of 1.5, and * * * spent 10 yuan.
Indeed, this is a promotion method. In fact, if this cake is not calculated according to this promotion method, and customers spend 10 yuan to buy 1.5 Jin of cake, then a Jin of cake should be 7 yuan.
Then, for the original price of this cake, there will be the following three possible assumptions:
Case A: The original price of the cake was from 7 yuan, and the merchant didn't make any changes, but the promotion method changed, which means that the cake is indeed a catty of 7 yuan, but the merchant changed the promotion method: the price was increased to 10 yuan, and then it was sent to 5 yuan!
B Situation: The original price of the cake is lower than that of 7 yuan, and we assume that it is a catty in 6 yuan.
Situation C: The original price of the cake is higher than that of 7 yuan, and we assume that it is a catty in 8 yuan.
Let's analyze:
A situation is the scene we mentioned at the beginning. The customer thinks it is very cheap, and the happy flower 10 yuan bought1.5kg cake.
In case B, a kilo of cake is from 6 yuan, so the customer buys a kilo of cake from 6 yuan and a kilo of cake from 1.5 from 9 yuan!
In case C, a kilo of cake is from 8 yuan, so the customer buys a kilo of cake from 8 yuan and a kilo of cake from 1.5 is 12 yuan!
In the case of BC above, it is obvious that the merchant raised the original price to 10 yuan, and then presented 5 yuan cake to make users feel that the activity was very favorable!
No matter whether the original price of the cake is lower than that of 7 yuan, 6 yuan, or higher than that of 7 yuan, 8 yuan, in short, the merchant will raise the unit price of the product to 10 yuan, and then give away 0.5 kg, which is a promotional means to give away after raising the price!
Then let's think about another problem, that is, if the original price of the cake is higher than 10 yuan, for example, 12 yuan a catty, then the customer buys a catty, which is 12 yuan, and buys 1.5 catty, which is 18 yuan! Obviously, it's too expensive!
Even if the merchants say that if they do activities now, they will reduce the price of 8 yuan and then send it to 5 yuan, and return to the original point of 10 yuan to send half a catty, then this problem will be withdrawn from the problem of commodity profits!
Only low-cost products can be given away after the price increase, while high-cost products can be given away after the price reduction. Obviously, it is a loss-making business for merchants, and it is ok to make profits in the short term, which is definitely not a good policy in the long run.
Let's go back to the initial situation A. Cake is a short-term preserved product. With the promotion method of re-giving, customers can give another 0.5 kg if they spend 10 yuan to buy a catty. For customers, it is a good thing from heaven. For businesses, it is the best profit to digest the short-term preserved products.
I refer to the above situation A as cake promotion first, which means that merchants use gifts to attract customers to buy after raising the price of their products.
As a merchant, the purpose is very simple, to maximize profits as much as possible. There are many kinds of common promotion methods in our market, and lottery, a probability method, cannot quantify the gains and losses, so what this article is going to say is the promotion methods that can be quantified. I have given some examples of some of our common promotion methods, mainly including the following:
Special price (price reduction), full reduction (cash back, coupon refund), full delivery (coupon delivery, gift delivery, buy one get one free, buy two get one free), discount (one discount, multiple discounts, full discount), special discount (half price for the second piece, plus * * yuan for purchase) ...
In fact, the price increase is a means of promotion, but it will not be disclosed to customers, but we need to judge whether the price increase means has been used behind the promotion means we have seen for this product.
There are many other means, so I won't list them here.
My assumptions are divided into two types: case A, no price increase; B situation, raise the price.
Then, according to the above promotion combination, the methods that merchants can use to maximize profits are (incomplete):
Of course, the contents of the table may not be completely believed. It should be noted that all the above quantities are variable, so we must consider the specific variables before we can measure the difference behind them. The above figure is just a simple example.
Maybe some people will say, is it so complicated to buy something? Besides, it seems that businesses should not do it if they raise prices openly.
Regardless of the actual situation, as a consumer, rational consumption is necessary, regardless of the size of money. People who know financial management should know that the most effective way to calculate expenses every day and reduce unnecessary support is to be alert to the trap of business promotion, so as not to buy unnecessary things, and it is not necessarily a good thing to occupy the living space at home.
Therefore, for consumers, how to spend more rationally in life and save money?
The principle of making a shopping list is to buy what you need now, and not to buy a bunch of interesting impulsive consumption that you think is fun, that is, to waste money, and at the same time, a bunch of useless items occupy the home space, which can easily make life fall into a chaotic state.
Knowing the product value behind the activity, to estimate whether this promotion is a real discount or just a promotion method of the merchant? Mental arithmetic is very important.
What's more, if you know how to distinguish the promotion methods of the merchants, such as raising the price and then giving them away, it is a very cost-effective thing for the merchants, while for the consumers, it may be more cost-effective to directly reduce the price, because you don't need to spend extra money to get the same product, even the goods given to you by unnecessary merchants.
What you need to think carefully is: ① Do you really need these products when the word "full" is added before the preferential measures? 2 When sending "coupons", if you don't think clearly, when is the next consumption, then you have to be cautious!
Finally, hope * * *