The following points for reference:
1, store location
Good location are occupied by others, how to find can not find the right, coupled with the limited funds, so look for some of the out-of-the-way location; or to see which place popularity is quite strong, do not sell children's clothing clothing, that is, the potential to open a store there; or to see the community population is quite a lot of rent is not expensive, and then the shop opened the community. The first thing you need to do is to make sure that there are a lot of children who need children's clothing, and then open the store in the community. After the opening of the business has been unsatisfactory only to know regret, but the loss has been generated, tuition has been paid.
2, decoration
Decoration should be considered both upscale, but also ideas to reduce costs, but also consider as much as possible to increase the wall display area. Wallpaper than latex paint walls on grade, engineering wallpaper cost is not high, about 10 yuan per square meter. Lighting must be strengthened, set the density as high as possible, you can learn from adult clothing stores and shopping malls, spotlights as far as possible to consider the use of neutral metal halide lamps.
3, product positioning
Children's clothing cartoon, sports, casual, fashion, etc., do what class to combine the store owner's preferences, do not like things do not have the confidence to promote. The market has a lot of products, novice and then sell there is no advantage. Children's clothing market stores should do some professional, high school and low grade can be combined with their own and the market situation to choose, store area is not large, should be mainly dedicated to a certain type of; kindergartens and elementary school near the store should consider doing more than 3 years of age in the middle and large children, large children can not be loaded with Billy oversized; community and remote locations should be done in the high-grade low-profit sales and the need to operate a full range of products in order to attract customers! As much as possible to visit.
4, opening time and the relationship between stocking
Opening time is best to choose the seasonal season, stocking time as early as possible than peers. If the season in the late opening of some passive, because the children's clothing purchase is generally pre-volume, wholesale children's clothing. The new store has no old customers, the same thing would have been at a sales disadvantage, in the late purchase price wholesalers are not reduced, it will be very bad to do. If the late must open, should be on the special product special sales, to attract popularity, and with the wholesaler to negotiate a good cross-season exchange conditions.
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Opening a children's clothing store Note:
1, the treatment of customers into the store, can not be overly enthusiastic. But also can not be ignored, if the children's clothing store customers pick up a children's clothing began to look back and forth, you can let him try on, and can recommend similar styles for him to choose from a variety of options, this time requires children's clothing store sales staff have a certain amount of experience, can not be botched.
2, there is a point, really not suitable for the customer's clothes, do not necessarily say that suitable, hard to let him buy, people are long eyes, next time he will not necessarily patronize your children's clothing store; if he wore on the body suitable, people look at it also said that, then he can also help you to introduce business it. At the same time remember to ask each other to stay, the next time there are children's clothing new goods can notify him.
3, do children's clothing discount stores, compared with other specialty stores, children's clothing prices have been very low, so adhere to the principle of non-negotiation, the customer's psychology is that you let the price, he will want to make more next time, if you give a little more next time, but also feel that the first time to lose. Let all the people are accustomed to your children's clothing store is not bargaining, we will not naturally price. At the same time not bargaining can also be easy to manage the staff, so as to avoid the quality of the children's clothing store staff to the customer to ask for a price from the difference.