2. SHOPEE (Shrimp Skin), an e-commerce platform in Southeast Asia, was established in 20 15, and is currently the largest e-commerce platform in Southeast Asia. Covering Singapore, Malaysia, Philippines, Taiwan Province, Indonesia, Thailand and Viet Nam. In 20 17 10, Tencent held 40% of the shares. In 20 18, the total transaction volume reached 103 billion US dollars, up 149.9% year-on-year, and the download volume of APP exceeded1.
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1. What is the prospect of shopee's cross-border e-commerce?
1, shopee is a new e-commerce platform in southeast Asia, and its listing is not short. It was established in Singapore in 20 15, and it has been developed for five years now.
When it comes to Southeast Asia, some people think of a word: poverty, thus wondering whether the shrimp skin platform still has an environment and is it worth living in?
If you think so, you are wrong. Southeast Asian countries are developing rapidly, with a large base of young people. The customers of leather shoppers are mainly young people. Of the 650 million people in Southeast Asia, about 52% are under 30 years old, and most of them were born after 00 years old. The market is very large and concentrated. With the increasing popularity of smart phones, the global download volume of shopee APP in C2C market in 20 18 years wasNo. 1, making it the only e-commerce platform with the largest number of visits and positive traffic growth in Southeast Asia. At present, the shopee platform is still in the stage of rapid development, and all aspects are not very mature (there are more opportunities for small and medium sellers).
2. shopee is similar to Taobao in China, regardless of the main page or product details. Of course, compared with Taobao shopee, it highlights the price advantage and variety of products, which is more in line with the development law of early e-commerce market in Southeast Asia.
Shopee's profit is lower than other platforms, generally around 30-50%, but the volume of orders is very large, and multiple products can be bought at the same time, and all revenue is still considerable.
At present, the market potential of shopee is huge and there is still a lot of room for development.
Second, the market potential is great.
1. Southeast Asia has a population of 600 million and a huge population base. Among them, the population under the age of 30 exceeds 50%! Due to the young population structure and rapid economic development, Southeast Asia has been considered as an e-commerce sector with great potential.
2. The e-commerce market is vast. The e-commerce sales in Southeast Asia only account for 1-2% of the total social sales. At present, the e-commerce sales in China have reached 15% of the total social sales. The growth space of e-commerce market in Southeast Asia is self-evident.
Three: the entry threshold is low, the entry fee and annual fee are free, and the commission is free for the first three months, and the commission of 3-5% of the transaction amount is charged after three months. The operation is simple and the order is issued quickly. You can complete the above operations.
Four: There are more than 8 million SHOPEE social media fans and more than 60 million platform fans. Shopee has put a lot of effort into advertising. Shopee's spokesperson is Ronaldo! Get super support for shopee traffic! The two sides will continue to cooperate and believe that they will bring a lot of traffic. V. Policies support the continuous improvement of China's import and export policies, which has promoted the rapid development of cross-border e-commerce. China's cross-border e-commerce export leads the world in manufacturing base, e-commerce service ecology, policies and industrial experience, and has gradually become a new kinetic energy of international trade. In the past five years, the proportion of cross-border e-commerce exports in China's foreign trade exports has increased from 2.2% to 7.7%, which has exceeded one trillion by 2020.