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The negative news of KFC is that
1, KFC toy wounding incident

At noon on March 3, Ms. Li's family went shopping at the nearby Lotus in Yichu. There is a KFC restaurant on the first floor. There is a booth selling KFC toys not far from the elevator, and her daughter is attracted.

Ms. Li: "I saw Doraemon singing when I went downstairs." The salesman said that before 44 yuan bought a set meal, she gave toys. Now you can buy them separately for 20 yuan. "

At that time, all the toys were packed in a plastic bag in KFC. Except this pink balloon, all the toys are packed in a small package of KFC with detailed instructions printed on it. When she got home, Ms. Li helped her daughter blow balloons, but something happened.

Ms. Li: "When it was blown to the second mouth or so, it suddenly exploded. The noise is so loud that my face and eyes are swollen. My eyes feel extremely painful and I can't open them. " As soon as I looked in the mirror, it was full of blood, and the blood also flowed down. "

Ms. Li quickly found KFC Petrochemical Restaurant and asked them to send someone to accompany her to the emergency room. After the doctor checked, it was confirmed that the left eye was injured and he had to rest at home for three days. Li can't figure out why the global chain KFC restaurant sells toys in large supermarkets. The quality of this toy is still so poor! What if the balloon is blown into the child's eyes by her daughter?

Ms. Li's sister: "I don't understand either. Since KFC sells food, you can sell this kind of thing, but it is not dangerous and unsafe. "

The reporter then rushed to the Lotus Jinshan Store hypermarket where KFC was located, but there was no toy booth set up by KFC at the scene.

Reporter: "According to Ms. Li, the elevator was originally a KFC booth. At that time, Ms. Li's family spent 20 yuan here to buy KFC toys. "

Lotus manager on duty at Yichu said that as a venue leasing party, they never authorized KFC to set up a stall at the elevator to sell toys.

Zhang Feng, manager of Jinshan Store of Lotus Supermarket in Yichu, said: "As you know, there is no KFC doing anything outside the door in Shanghai. He's doing propaganda here, so he shouldn't sell anything. If he sells things, he must not have been authorized by our Lotus. "

Yi Chulian said it's none of your business. How about KFC restaurant? Manager Tang, the person in charge, said that Ms. Li had no invoice and the accident happened after she left the counter. It is very humane for KFC to bear the medical expenses.

Tang Weidong, regional manager of KFC restaurant, said, "From a reasonable point of view, you left my counter and you didn't have a receipt. Please help me. I totally trust you to accompany you to the doctor. What did you say wrong? "

For the culprit of the accident, where did the balloon come from, KFC Petrochemical Restaurant always avoided answering.

Tang Weidong, regional manager of KFC restaurant: "I can't answer your question, and no one has authorized me to answer your question."

However, Ms. Li's sister said that in the initial negotiations, a KFC production manager surnamed Tao revealed to her that balloons were used to decorate the store this Valentine's Day, but now they are sold together with regular KFC toys.

This afternoon, with the efforts of the reporter, KFC agreed to assume its own responsibilities in accordance with the coordination of the District Consumers Association. In addition to the medical expenses already paid, Ms. Li will also be compensated for lost time. This matter has finally been solved, but it seems more important for KFC to go back and find out where the toy balloon that caused the accident came from. As a world-famous company, it seems natural to sell goods illegally after an accident. This attitude is really regrettable. Today, the theme of our short message is: If you are the person in charge of the store, how will you handle the accident properly?

2. KFC Sudan Red Incident

3. KFC advertising incident

"Xiaodong, we were admitted, but you are still the best!" Recently, a careful audience in Nanjing found that a KFC advertisement that has been playing on TV has quietly changed. The most obvious is "Xiaodong, I got in. What about you? " Such lines were replaced by opening lines. Although the picture is still the original picture, after the order is slightly adjusted and some key lines are modified, the fate of Xiaodong who studied hard in the advertisement has changed dramatically-from a failed student to a lucky one who was admitted to a university in Beijing.

Not long ago, KFC's advertisement named "Encouragement" was attacked by consumers, especially young netizens, in China. The original advertisement is ***47 seconds, telling the story of two boys and a girl preparing for the college entrance examination. In the classroom, KFC store, classroom roof and other scenes, the boy in red leisurely eats KFC, making the students worry about him: "It's hopeless, you still can't pass the exam!" " Xiaodong has been studying hard. However, at the end of the advertisement, girls and boys in red were admitted to the university, and Xiaodong unexpectedly fell off the list.

Students who only know how to eat, drink and be merry are admitted to the university, but those who study hard and don't eat KFC are left behind? Many people object to such a result. Some netizens think, "This advertisement is a bit excessive!" Some netizens sharply criticized, "It is really an advertisement that fools people. In the future, everyone will simply fight for KFC. Why do you still learn? " Because it is on the eve of the college entrance examination, many teachers and parents who know well also said that it is right to promote their products, but it is inappropriate to link KFC with admission, which may mislead children. From online forums to the attention of traditional media, KFC advertising events have become hot spots. And soon, a 29-second modified version of the advertisement met the audience on various TV stations. The advertisement turned into a happy ending: all three people passed the exam, and everyone agreed to spend their holidays in Beijing and then eat KFC together. At the same time, on the website of KFC China Company, an activity was officially launched to modify the Best Creative Award of KFC Encouragement.

The "advertising incident" made KFC encounter a crisis of image and trust. The incident itself and KFC's response to the incident deserve a good taste of China enterprises.

4. Carcinogenesis in KFC

Recently, the Hong Kong Consumer Council and the Center for Food Safety found that "KFC's hometown chicken chips" and "McDonald's China French fries" both contained the carcinogen acrylamide. According to Hong Kong's test results, the acrylamide content in "KFC Hometown Chicken Crispy Potato Barbecue" reached 850 micrograms, and "McDonald's China French fries" reached 520 micrograms. Hong Kong listed McDonald's KFC fries as carcinogens.

"KFC hometown chicken crispy potato barbecue grill" is not sold in Chengdu market, but "McDonald's French fries" is available. According to the news of the two companies, sales were not affected by the storm. Yesterday, KFC and McDonald's responded positively to this storm.

KFC said yesterday that it is paying close attention to the scientific research progress of acrylamide problem, and always adheres to strict food quality and safety standards and abides by government regulations. McDonald's also said that acrylamide is ubiquitous in food. This substance is produced by starch food during long-term high-temperature cooking, and it is not artificially added. Its content is affected by many factors. McDonald's said that McDonald's uses high-quality materials to make food, and has strict product monitoring procedures to provide customers with safe and high-quality food.

Yesterday, the two companies gave exactly the same answer to the harm of acrylamide. KFC said: "The scientific community has not found any evidence that the trace amount of acrylamide contained in food is harmful to human body." Mcdonald's pointed out that the international community is still in the research stage, and it is inconclusive whether acrylamide in food does harm to human body.

5. KFC filter throttle incident

Recently, Xinmin. Com learned that Shaanxi Provincial Health Department found out that KFC added "oil filter powder" to the frying oil in xi 'an, Xianyang and Yulin, and repeatedly used these frying oils. In order to know the progress of the investigation of KFC's "oil filter powder" in Shaanxi Province, this afternoon, we interviewed Director Qu of the Legal Inspection Department of Shaanxi Provincial Health Department.

Director Qu told Xinmin. Yesterday, the Health Department of Shaanxi Province submitted the situation to the Ministry of Health with urgent documents, and sent the sampled frying oil and "oil filter powder" to the Ministry of Health for inspection. Director Qu told Xinmin. Com believes that the safety of "oil filter powder" is still inconclusive and needs to wait for the statement of the Ministry of Health.

Director Qu also revealed to Xinmin. Com believes that KFC's "oil filter powder" incident may be nationwide. It is understood that these "oil filter powders" are imported from the United States.

But director Qu also told Xinmin. Com said that Shaanxi KFC was still operating normally, but it was not allowed to use "oil filter powder", and KFC's "oil filter powder" was temporarily detained. Director Qu explained to Xinmin. The safety of "oil filter powder" has not been determined. "Oil filter powder" has no such additive in the current food additive list of the Ministry of Health, but it may be used in the United States, so KFC does not need to suspend business for rectification.

Director Qu told Xinmin. The health department is currently waiting for the relevant instructions from the Ministry of Health.

Is KFC's "oil filter powder" a national event? Does KFC in Shanghai also add "oil filter powder" to frying oil? To this end, Xinmin. Com contacted KFC Shanghai branch this afternoon. The company's public relations department said that the matter is still under investigation and the specific situation has not yet been known. As of press time, KFC Shanghai Branch has not responded to Xinmin. com。

6. KFC Tianluxiang Incident

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