I. Significance
Group buying, that is, group shopping, refers to the combination of consumers who know or don't know each other to increase their bargaining power with merchants in order to obtain the most favorable price. According to the principle of small profits but quick turnover, merchants can give group discounts below the retail price and quality services that individuals can't get. As a new mode of e-commerce, group buying improves the bargaining power between users and merchants through consumer's own organization, professional group buying websites and merchants' group buying, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market.
Two. Purpose/group purchase
Let everyone find more favorable group purchase goods, and let strangers enjoy good and cheap services.
Ⅲ. Features/group purchase?
First, there are price concessions for customers who don't have much time or some customers who have higher requirements (such customers are less on the forum). Not every customer will spend a lot of time learning knowledge, and not every customer knows that it is cheap to buy things there. Many customers even go shopping, so the price of group buying is indeed cheaper than that of shopping malls. It's just that some customers visit the market, but many customers can't find it in the market, and there are many businesses. If you find a good one, it may be cheaper. If you don't find a good one, isn't it more expensive? However, for such customers, there are still principles. When buying a group, don't be blind and don't even know what you want. You have to pay a deposit when you see a group purchase. You should at least know what you want.
Secondly, for customers who study knowledge online all day or have some time to understand the market, it means that you will find cheap and good service merchants in the building materials market, and it is unlikely to find all the products. If you can't find them, you can buy them. Although it is not necessarily cheap, it is not expensive. Maybe this price is the same as the special price.
Third, for products with a fixed brand, and this brand basically has no dealers, only self-operated stores, then group buying is still useful. Because you set the brand, it's all like that, and you only have your own store, and you can't find a dealer to bargain. Even if you bargain to get the price of the group purchase, it will take a lot of energy.
4. Facing all kinds of delicious food every day, it is often blocked by its price. For a restaurant with beautiful environment and fashionable taste, it will be a pity that there are not enough consumers. At this time, the group buying platform can not only satisfy consumers' tastes, but also bring sufficient customers and popularity to group buying businesses.
Ⅳ. Process/group purchase?
There are two kinds of group buying: group buying and group buying. The group initiator is called the group leader, which is the party organizing the group purchase, and the group follower is called the group member, which is the party participating in the group purchase. In addition to the heads of delegations and league members, there is also a party that provides goods, called businessmen.
ⅴ. The head of the delegation announced the start of the delegation
1. The head of the delegation looks for goods for the group, and determines the number of people needed for group purchase, the brand model of the goods and the price of the goods.
2. Call members. You can post information online, or you can find your relatives and friends around you. In order to better determine the number of members, some responsible persons will ask members for a deposit.
3. After the number of members reaches the number required for group purchase, the head of the delegation will organize merchants to purchase in a unified way. End of group purchase; If the group members fail to meet the group purchase requirements, the group will fail.
ⅵ. Union members and delegations
For members, members do not need to contact with merchants, do not need to bargain, and so on.
1. The members saw the head's post, or were persuaded by relatives and friends around the group, and they were very interested in the goods in the group and participated in the group purchase.
2. After the number of members reaches the number required for group purchase, they will pay the head of the delegation, get the goods, ask for relevant bills, warranties, etc. The group purchase is over; If the group members fail to meet the group purchase requirements, they will not be able to join the group.