Recently, I saw a drink advertisement about "priority milk" in Dali Garden on Zhejiang TV. I don't know why this product is called "priority milk", and I don't want to evaluate the appropriateness of the product name, let alone the quality of the product. However, I have to say that the TV advertisement of this enterprise product is really not a good advertisement. At first glance, this is a humorous sketch. However, this advertisement clearly tells us that "priority" is a strong psychological demand of girls; The way for girls to get "priority" is to snatch or beg; The "priority" requirements of girls must be met; Girls' "priority" requirements, all the way to the green light. I want to say that the feeling and actual effect of this advertisement is really too bad. Because girls' sense of self-priority is not conducive to the accurate positioning of self-psychology of "girls" social roles. Television advertising should not only pursue its propaganda effect, but also pay attention to its social education effect, and pay more attention to its moral influence and value influence on the psychological suggestion of a specific object. Our society advocates caring for ladies. However, the sense of "superiority" and "I am a girl and I give priority" should not come from the mouth of girls, otherwise, it is not conducive to the formation of girls' good psychology of "self-improvement, self-reliance and self-reliance"; On the contrary, it is easy to cause girls to always hope for others to give alms, which is harmful to the healthy growth of women and children. As we know, disabled people should cry out the strong voice of "striving for self-improvement", "being physically disabled and determined" and "being disabled and promising". What's more, what about China girls who are not short of hands and feet? How many disabled people shouted "I am disabled and I should be taken care of"? Is it true that all the girls in our country are mentally disabled? Or is it more "disabled" than the disabled? If not, then why did she shout "I'm a girl, my priority"? I think, China women probably haven't fallen to the point of begging others for priority! In the future, in our society, should every woman shout: I am a girl and I give priority? So, the girl at home shouted at her parents and brothers: I am a girl and I give priority; The female students at school shouted at the boys one by one: I am a girl and I give priority; Every female worker in the society shouts to male workers: I am a girl and I give priority. So, they get priority in the cry, so, our women develop and grow in this cry? In the shouting, it is a student's, and the academic performance will be better? Is the employee's, the work performance will be more? In the war years, as long as our female soldiers shout: I am a girl and I give priority, then the enemy will immediately lay down their weapons? I think, in a competitive society, while taking the initiative to care for and help the disadvantaged groups, I am afraid we should help them to strengthen themselves psychologically and behaviorally! If this advertisement is to be changed, the "language subject" should be changed into a male, so that the boy can solemnly say: "You (she) are girls, and you (she) are preferred". I want to change this way, on the one hand, it is conducive to the formation of social respect for women, on the other hand, it is also conducive to the establishment of China men's gentlemanly demeanor and the lofty quality of caring for others.