Personalized gift shop business plan 1

1. Summary

A certain gift development and planning agency once conducted a survey on thousands of people on the gift market. The highest number of gifts given by a person in a year is 267 times, the lowest number is two times, and the average is 3.9 times.

Among the gift amounts, the most expensive one reaches 1,288 yuan, and the cheapest one reaches 11 yuan, with an average of 35.6 yuan.

Based on the above data, it is estimated that the gift market: the national population is 1.3 billion, the number of gift-givers is 3.9 times per year, and the amount of gifts per person is 35.6 yuan = the market capacity is 180.5 billion yuan.

Emotion is a concept of universal significance, which includes family affection, friendship and love.

Emotions are everywhere, condensed in relationships such as classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, confidants, lovers, lovers, etc. How people express their feelings The simplest, most direct and most effective way is to give gifts. The emotional gift industry is an emerging industry full of temptations. As a new economic growth point, developed countries have gradually become mature. Various levels of specialty stores, sales Products of various levels and styles are dotted all over the place to fully meet the growing market demand.

In China, this industry is still in its early stages of development.

The market potential is huge.

2. Company description

1. Company name: Xi'an Xinrui Trading Co., Ltd.--x98 craft gift professional chain store

2. Company purpose: Make happiness Accompany each other to carry out price parity to the end

3. Company services: a gift, a heart, a blessing, a happiness

4. Company form: joint-stock system

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5. Company operation mode: independent chain operation

3. Company business strategy

1. Current status of the industry

On the one hand, it is dedicated to birthdays Birthday gift specialty stores and fashion accessories chain stores opened with themes. Currently in Xi'an, there are mainly "Guangzhou Colorful" Love Oxygen Bar, "Happy 365", "In the Mood for Love", "5151" Seker? Ayaya? Fashion Youth?, etc. etc. The mode of operation is in the form of franchising, with higher prices and average profit margins of at least 50%, and some as high as 100% or even 200%.

The management system is also imperfect, the development of each alliance store is uneven, and there is no real benefit of scale.

On the other hand, there are traditional individual stores or mom-and-pop stores. Although their operations have existed for many years, they have not achieved scale, have no brand effect, have low awareness, and the economic benefits are not ideal. They can only be regarded as A means of livelihood to support a family.

2. Market analysis

According to the survey, there are currently three gift-giving phenomena: First, some companies regard birthdays for employees as an important means to improve corporate cohesion. This phenomenon is very common; Secondly, some business people regard birthday gifts as family bargaining chips in business dealings and play the family card; thirdly, in schools, celebrating birthdays for classmates has become a widespread trend.

These three phenomena have caused the scope of gift-giving to go beyond the simple categories of family, friendship and love in the past, especially for students.

Xi'an has more than 100 universities, private and other higher education institutions of various types, with more than 1 million students enrolled.

This makes the gift market broader.

3. Business model

Strategically expand in the form of a chain of self-operated professional stores. Targeting the consumer market of college students, we focus on opening professional stores in commercial streets and university towns around universities to make full use of Local wholesalers cooperate by distributing goods and settling in installments.

Carry out brand promotion and strive to make the company's brand bigger and stronger within three years, thereby quickly promoting the company's snowball-like development.

4. Marketing strategy

Implement a unified store, unified brand, unified image, unified procurement, unified selling price, unified service quality, unified management system, etc. to carry out a comprehensive and unified strategy manage.

Create economies of scale.

IV. Competitive analysis

1. Competitors: individual stores? mom-and-pop stores?

Their business philosophy is relatively backward, and their awareness of market economy and law is relatively weak. Therefore, the limitations and barriers of their operations are relatively large, and their "small farmer mentality" is relatively serious, so the quality of the commodities they operate is low. There is no guarantee, the purchase channels are messy and limited, the varieties are single, and the service is poor. At the same time, the fashion and novelty of the products are not strong, especially the individual needs of the younger generation cannot be attracted.

As a chain store, it is backed by strong financial strength and a unified operating model. It controls the quality of goods from the source of purchase, and reduces the cost in various aspects such as circulation. Reduce the cost of goods, and then face consumers with better prices and better goods.

At the same time, chain stores can carry out some promotional activities and advertising, while farm stores and mom-and-pop stores tend to do their own thing and generally only focus on traditional word-of-mouth.

And their stores are small, so they cannot compete with them from several aspects. In addition, the shopping environment is not ideal, and they cannot provide consumers with better shopping enjoyment and freedom. .

2. Competitor birthday gift specialty stores and fashion jewelry stores.

It has certain standardization, scale and specialization, and its products are also more fashionable and personalized.

But its price is higher and its profit margin is large.

Moreover, there are large differences in the strength of the franchised companies, and the management system is not sound.

Especially some companies only focus on developing the number of franchise stores and charging franchise fees.

While ignoring the support, follow-up services and regional protection of franchise stores.

The management of franchise stores in the later stage was chaotic, the development was uneven, and it was difficult to unify. They acted independently, thus losing the advantages and economies of scale of franchise chains.

As a professional chain store, there is no intermediate link for direct management and chain operation.

Have a richer product reserve, more professional operations, more affordable prices, and more humane services.

Thus, it can best meet people's personalized and fashionable gift-giving needs, and solve the practical difficulties of difficult gift-giving and even more difficult to give good gifts.

A gift, a thought, a blessing, and a happiness convey the concept of happy consumption and lead a new trend of happy consumption.

Compared with this, it is highly competitive.

5. Operational points

1. Employee requirements: a. Salesperson: honest and trustworthy, responsible, motivated, with strong answering ability and professionalism;

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b. Store manager: Must have been working as a salesperson for six months, and can only be appointed after passing the assessment.

2. Staffing: one one-star standard store manager, one deputy store manager, and 2 salespersons (50 square meters).

3. Salary system: Establish a humanized salary system, dynamically distribute wages and bonuses, and employees can participate in shares and receive dividends.

Maximize the retention of talents;

4. Employment principles: Give each employee full trust and opportunity, use their abilities, and do their best;

< p> 5. Store size: one-star standard store 50-100 square meters, Samsung image store 100-200 square meters, five-star flagship store more than 200 square meters;

6. Pricing principles: a. New products (Specialty products) are always listed in the form of x9.8 yuan, such as 9.819.829.8;

b. Promotional products (unsaleable products after one month) change 9.8 to 5, such as 51525;

< p> c. Special price items (unsaleable items after three months) are downgraded for sale, such as 9.8 is 5, 19.8 is 9.8, and 29.8 is 19.8.

7. Profit rate: a. Unique and personalized fashion products (not sold by local wholesalers) are 50%;

b. General personalized fashion products (not sold by nearby stores) ) is 40%;

c. Regular personalized fashion products (commodities sold in nearby peer stores) are 35%;

d. Hot-selling and highly competitive products (the above a, Except for category b commodities) is 30-25%.

8. Promotional activities: a. Consumption card: Any consumer who enters the store can receive it. If the total reaches 29.8, it can be exchanged for a membership card to attract new customers to spend again;

b. Membership card: You can get it when you spend (can accumulate) up to 29.8 yuan, and enjoy more membership benefits to consolidate old customers;

c. Joint venture: jointly operate with cake shops, flower shops, etiquette companies, etc. Expand sales channels;

d. Sponsorship: Participate in various social, cultural and artistic activities in surrounding colleges and universities, conduct appropriate publicity, and increase visibility;

e. Substitute delivery: due to When you are busy, troubled, or have business needs, it is more humane to send a gift and send a blessing;

f. Group buying: holiday gifts, conference and school anniversary souvenirs for schools, institutions, enterprises, etc.;

g. Holidays: New Year's Day, Valentine's Day, Christmas, etc., special offers, gifts and other preferential activities are continuously carried out to increase popularity.

h. Create your own day: In normal days, you can find ways to create activity days, such as reconciliation day, apology day, miss you day, etc.

6. Financial analysis

1. Preliminary investment

According to the current status of the industry, open a one-star standard store (the scale of the same industry is 10-30 square meters), the business area is 50 square meters, the rent is more than 6,000 yuan per month, the total is more than 24,000 yuan based on three payments and one payment, the shelves and decoration are more than 10,000 yuan, and the payment plus working capital is 100,000 yuan.

Estimated cost is 150,000 yuan.

It is planned to open five one-star standard stores in the early stage, with a total investment of approximately 750,000 yuan.

2. Financing method

The company raised 800,000 yuan from 3 to 6 shareholders, 5,000 yuan per share, totaling 160 shares.

Adopt a zero-debt model in the early stage. When the company's development further accelerates, you can apply for a certain loan from the bank to enable the company to develop on a rolling basis.

3. Investment income

Based on the one-month period of a one-star standard store, the operating income is 60,000 yuan, the operating income profit margin is 35%, and the operating profit is 21,000 yuan. .

The operating cost is 12,000 yuan, including 6,000 yuan for rent, 1,000 yuan for various taxes, 4,000 yuan for staff wages (4 people), and 1,000 yuan for packaging fees, gift bags, etc.

The monthly net profit is 9,000 yuan, which means the annual net profit is 108,000 yuan.

The investment payback period is 1.5 years.

VII. Long-term planning

We mainly deal in student gifts, taking into account business gifts, home accessories, etc., constantly copying professional stores, and developing in the form of professional chains in a rolling manner.

Take Xi’an as the starting point and lay a solid foundation.

Develop to surrounding western cities such as Chengdu, Chongqing, Zhengzhou, etc., and use this as a base to spread throughout the country.

More than 1,000 professional chain stores will be opened to build the largest professional chain organization for craft gifts in China.

Small flower shop business plan 2

In March this year, a friend of mine persuaded me to open a flower shop together because I am not very good at flower arrangement and her husband is. She is a great flower arranger, so her husband and she said, let me pay for it, and they will do the work, and we can open a flower shop together, and we will split the money in half.

I agree.

Then we found the shop, paid the deposit, briefly decorated it, bought some flowers, and opened the business.

It probably cost eight to nine thousand yuan in total. Normally, my friend and I take turns working. I work the morning shift, she works the evening shift, and she works the evening shift. She works the morning shift, and her husband comes over from time to time to take care of it. If he gets a big order, he comes over to help.

In the early days of opening, business was average. The main reason was that the place was not fully built yet and it was not very popular. One day, I was working the evening shift and my friend was working the morning shift. It was almost lunchtime and she Suddenly I got a call saying that someone was going to make ten flower baskets.

And she couldn’t get through when she called her husband. She asked me to go find her husband. I live not far from her house, so I went there after I answered the phone. Then her husband went there alone. After talking for more than an hour, I came back and said that I would make ten flower baskets, ten potted plants, balloons, and two salutes. I received a deposit of several hundred yuan, and the date was the day after tomorrow.

The next day we started making baskets. In the meantime, her husband answered the phone and said that the person didn’t want to hang up the balloons. I went over there, and I was checking the store the next morning. My boyfriend asked me to go and see what was going on there. When I went there, I saw that my friend’s husband was hanging balloons there. My husband was very surprised and said he didn’t want any more balloons. ? He said that he called him at night and said he needed to hang up a few more calls, so he came by himself in the morning and hung up.

Then when we were settling the accounts, his husband wouldn’t let me go with him. The more we thought about it afterwards, the more my boyfriend and I felt that something was wrong. If this continues, he would lose all our business (I forgot to mention it earlier) , when he is away from work in our store, he takes some orders outside, makes them at his home, and collects the money himself)

Then I felt that I couldn’t continue to partner with him, because I couldn’t make any money at all. , and after two or three months of business, I picked up the flower basket from that store. When her wife went out to run orders, she must have given the orders to her husband to do by himself. What if I went to run it myself? The store was worried.

Moreover, I didn’t know much about what happened when I came back, and I wanted him to talk to me, but I didn’t know if he would play tricks. After thinking about it, I told them that we were withdrawing. , let them do the business on their own, and they don’t have that much money, so they said let us transfer it.

After telling her that the rent was due in a few days, I didn’t let her wife come to the store. I stayed in the store to clear the goods. During the clearance period, I talked with the shop owner again. , he said that he would give us 500 yuan less rent and let us do it for a while and see. My boyfriend and I thought that we would be fine at home anyway, so we would just do it for a few months and see.

Then I did it by myself without telling them, and learned to arrange flowers by myself while doing it. This made my friend unhappy and ran to the shop next to us to say bad things about me. I was very upset. I was angry and thought that it was you who were wrong in the first place. You were still talking here and there. After a few days of seeing her, no one paid attention to her, so she stopped coming. She also sent me a text message saying that she wanted to break off the relationship with me. I really found it funny. , ignore her and say whatever she likes.

I have been doing it myself for a few months, and the sales of hydroponic flowers are okay, but the sales of fresh flowers are not very good. Sometimes I can’t even earn rent, and the boss wants to increase the rent this month, so I just The store has withdrawn and nothing has been done.

Think about it, one is that I didn’t find a good place, and the other is that my craftsmanship is not good enough, so I failed. Now I am staying at home. I want to learn flower arrangement better and open a flower shop, but My boyfriend doesn’t want me to do this anymore because he’s very tired and spends more than ten hours a day in the store, but I want to do it again and I don’t know how to do it.

I wonder if any flower shop friends can give me some experience!