Fan Tong is a tool to help advertisers put advertisements in Sina Weibo. Fan Tong has three advertising forms: blog promotion, application promotion and account promotion. No matter what form, advertising information will be accurately placed according to the user's attributes and social relationships.
Specific to the launch link, we must formulate the launch strategy. The formulation of investment strategy only needs to grasp two core points: one is what to invest and the other is when to invest. The answer to the previous question is keyword selection, and the answer to the second question is the choice of delivery time.
The marketing team within the enterprise can set the keywords and time of delivery according to the characteristics of its own products and services. In addition, you can also use the following methods to explore the competitor's launch strategy, so as to optimize your own launch strategy:
When setting the launch plan, the system will recommend 50 similar accounts to you by default according to your account industry information. These 50 accounts are generally of extremely high quality in terms of relevance and fan activity. In addition, companies can manually add competitors' Weibo accounts. After determining the competitor list, the enterprise can randomly extract the information of interactive users (more than 30, the more the better) from each homepage in its Weibo, and make statistics on their gender, age, region, mobile devices, interaction time and other information. In this way, you can roughly know which keywords the other party has invested and which time periods they have invested. After that, the enterprise can determine its own delivery strategy.