800 words of college students' business plan (dessert shop) I. Business purpose
Operation goal: to establish the first professional dessert shop-Xintian dessert shop in Taizhou College of Nanjing Normal University, and its business scope is Chinese and Western desserts. Types include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese conservative snacks and so on.
Business purpose: sweet, healthy and fashionable.
Second, the market and competition analysis
Market Introduction: Taizhou College of Nanjing Normal University is a very young school, which has only been established for more than 2 years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop is just to fill such a gap.
Market competition analysis: Taizhou College of Nanjing Normal University is a young school. All the facilities in the school are being perfected, the resources are exhausted, the consumption environment of students is even more worrying, and the food problem needs to be dealt with urgently. Our service aim can restrain the above difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After fire analysis, we can open up this market. Xintian specializes in dessert and insists on brand differentiation and humanized management. Establish and expand popularity and good reputation with the method of moistening things silently, so that consumers can love me and buy me from seeing me.
Target customers: Some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a double whammy. And now consumers are becoming more and more wise. So the target customers of dessert are all the students.
Third, the characteristics of products and services
Professional raw materials, worry more: Xintian has established cooperative contact with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional products in Xintian store. Starting from the point of view that raw material suppliers can be trusted, give customers a feeling that food safety can be guaranteed.
Rich variety, more choices: it is difficult to adjust. Sweetheart should try its best to make the dessert taste conform to all kinds of customers. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, more health: In addition to the general ice desserts, there are also medicated diet nourishing stews, herbal teas and turtle ling creams which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and excellent beauty-care effect is specially designed for girls who love beauty. Eating desserts and keeping in good health not only do not conflict, but also can nourish the skin through food supplement.
Standardized service, more satisfaction: Xintian employees are divided into four categories: management, dessert processing and manufacturing, ordering cashier and store cleaning. Differentiate uniform clothing for operation and service. Employees beg for professional skills, unified use of Putonghua in service, strict service management norms and praise return visit mechanism, and strict monitoring and management.
Fourth, site selection analysis
Xintian Store is located on the first floor of the canteen of XX College of XX University, which can make full use of the tables and chairs in the canteen to accommodate more customers.
V. Personnel and Management
Personnel: Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal tasks. The management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must hold health certificates.
Management thought: the premise of excellent scientific management is to affirm and implement accurate and advanced management thought. We will adopt the management idea of people-oriented and team spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve partial development of the restaurant and complete 1+ 1> The effectiveness of 2.
management philosophy
(1) Respect the independent personality of catering personnel.
(2) the next level: the superior plans and manages the subordinate, and the subordinate should obey the work instructions of the superior and try his best to fulfill the obligations issued by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own views or insights to their superiors.
(4) Building a collective atmosphere: It is necessary not only to feel subordinate and be disciplined by the dessert shop, but also to care about employees, so that employees can feel the warmth from the collective, which is beneficial to enhancing cohesion and improving work initiative.
(5) treat them fairly, treat them equally, from each according to his ability, and develop his talents.
Management team: Investment is a business of managing talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in pursuing the development of this dessert shop to participate in this dessert shop.
Management system: establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
VI. Corporate Image
Media advertising: TV advertising or print media should be considered as the most feasible publicity channel. The investigation proves that high-quality desserts can establish a good brand image through sophisticated TV advertising or print media. In addition, on the occasion of the rebirth of school, leaflets will be issued, publicity will be set up and consultation will be accepted.
Image endorsement: making a beloved heart-warming mascot, taking cartoon shape as the image endorsement, and expressing the sweet, healthy and fashionable corporate purpose from cartoon shape.
Store layout: the sweet shop is clean and bright, with bright windows. Infiltrate a sweet, healthy and fashionable corporate civilization. According to different dessert varieties, use all kinds of special dishes. The dishes are elegant and refined, which makes customers feel comfortable when they look at the tableware.
Seven, promotion decisions
Gourmet Manual: Develop a delicious, healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts, and the latest formula of nourishing and nourishing face and medicated diet in various regions of China. This manual is revised once a year and put in the shop for customers to read. Festive activities: organize open-air theme activities on campus or outside the store in the harsh festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day in the west, aiming at enhancing consumers' impression of heart-warming products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering product knowledge questions and organizing small-scale performances. Prizes include small gifts printed with sweet cartoons, coupons and coupons for the latest products, and each activity costs about1000 ~ 2000 yuan.
Wishing tree: two wishing trees are set in the store, and you can get a wishing card when you spend. You can hang a written wish card on the wishing tree. On the first Sunday of each month, the clerk will collect the wish cards, and select the hopes that the realization process will cost less than 300 yuan by lottery to help customers realize it.
There are always various small gifts in the store, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and a 6-inch ice cream cake when they have a set of three. Customers can also purchase discount cards, each of which costs 9 yuan, and cardholders can enjoy buying any goods in the store except new products and special prices forever. 20% discount. Relying on superior quality and sensitive promotion skills to win a stable customer base.
800 words of college students' business plan (supermarket) I. Basic information:
1, enterprise name: department store
2. Industry Type: Retail
3. Organizational form: individual industrial and commercial households
Main business scope: the town center of my hometown, which is the center of people flow.
4. Location: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province Area: It covers an area of about 150 square meters.
Reason for choosing this location: Because there is no large supermarket in the center of the town, this location is a concentrated area of people and vehicles, with convenient transportation and very broad market prospects.
5. Personal information of the entrepreneur:
Name: YJBYS
Gender: male
Age: 2 1
Education: junior college
Relevant work experience: I used to sell things in stores and know a little about how to run them, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview:
I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I have always wanted to open a supermarket in my own town to develop the economy of my own town. Many supermarkets in Guangzhou attracted me, and I was greatly interested in it because of my inspiration when I went shopping in the supermarket. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it is very risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.
Third, the investigation of other large supermarkets:
1, store hardware survey. It mainly includes: the investigation of the location of competitive shops, the appearance and image of shops, the structure of buildings, the design of parking lots and the configuration of business facilities.
2. Shop display layout survey. It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores.
3, commodity ability survey. Investigate and analyze the degree of complete variety, price band, quality and supply of goods in competitive stores.
4. Customer level survey. Mainly from the age level and income level.
5. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.
The relationship between demand and supply has the following types: ① strong demand and low supply; ② Strong demand and strong supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) the demand is not strong, and the supply is strong. From the location of warehouse supermarket, the relationship between demand and supply in its site business circle shows that the first type is the best, the second type is the second, and the third and fourth types should be avoided as much as possible. In the investigation of demand and supply, we should pay attention to the investigation of potential demand and supply, and pay special attention to the development trend of some factors that may cause changes in supply and demand.
6, warehouse supermarket survey:
In the site selection of warehouse supermarkets, in addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the visibility of the place, the easier it is for shops to attract the attention of tourists, and the more likely they are to shop in the store. Therefore, when selecting the location of warehouse supermarket, we should choose a location with high visibility, such as a crossroads or a fork in the road facing the street on both sides.
Applicability If you want to requisition land to build a house, you should consider whether the land area and shape are consistent with the types of shops. If you rent a ready-made house, you should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of the building is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn more about the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.
Convenient transportation. Mainly understand two aspects:
A, it is whether the place is close to the main roads, whether the transportation network can extend in all directions, whether it is convenient to transport goods from railway stations and docks to shops, and whether it can pass large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to open at night.
B, it is whether there are more dense bus routes passing by, and whether the stops of each bus route can cover the whole urban area evenly and comprehensively. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.
Fourth, the market survey before opening:
Before opening a supermarket, I have to visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, who have different shopping habits and consumption needs. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.
(A) consumer behavior and psychological characteristics of high-income consumer groups:
1, brand preference is obvious, which is influenced by cultural needs more than price temptation. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand, and they are easy to accept new things and big brands, which will lead to corresponding brand preferences.
2, the purchase quantity is large, and the purchase frequency and frequency are less. High-income groups are busy with work, so they show great irregularities in their lives. Shopping can only be a kind of "luxury" for them except weekends. But if they go shopping in the mall, they buy a lot, from food and drink to use, and the consumption is hundreds of yuan. It is understood that this kind of "centralized shopping" has many consumers, accounting for a large proportion in the weekend shopping group.
3. Shopping expectation is high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that what they value most when shopping is the service attitude of the merchants.
(B) consumer behavior and psychological characteristics of low-income consumer groups:
1, pay attention to price. Many people have had the experience of being short of money. When they have no money, they always have to count every penny. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In the investigation, I found that most of the special places in shopping malls are low-income groups. Because for them, low prices are affordable. Many supermarkets in big cities outside have attracted many citizens with such benefits.
2. Pay attention to quality. At present, among the low-income groups in towns. In the survey, I found that their consumption habits are far different from those of rural consumers. They already have the consciousness of self-protection in the process of consumption and the pursuit of healthy life and nutritious diet. Even if they buy low-priced meat dishes in the meat market for thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.
800 words of college students' business plan (nutrition fast food restaurant) 1. Development prospect
I have been living on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally made in the form of cauldrons, although the price is low, they are rarely really welcomed by students. The students' complaints about the food in the canteen are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. The quality of food can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteens and restaurants and open a self-help nutrition fast food restaurant for students.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast mainly features southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition make diners have more choices. For lunch and dinner, there are different flavors of dishes in the north and south. Instead of meals, all kinds of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which makes customers have a more relaxed dining environment and more choices. This restaurant is decorated naturally and casually, and at the same time, it has a modern flavor. The walls are light and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall sense is between the nature of family kitchen and the nature of hotel kitchen.
Third, the development strategy
1. Before the opening of this restaurant, we should advertise, because the main customers are students, and the speed and breadth of information transmission among students are great, so we don't need to spend too much effort on publicity, just carry out simple advertisements in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, with free tea and fresh soup. And the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different, in order to be different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also offers barbecue+cold drinks, eight-treasure rice and other couples' packages, which will also become a major feature of our restaurant due to the lack of leisure food.
3. Many students are used to the lifestyle of "3: 1". Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so they will not be too far away from the school gate in their geographical location. In due course, the restaurant will also offer delivery service, and take corresponding measures according to different situations. For example, if there are more than three orders (including three orders), they can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants to order takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses a stainless steel buffet plate, which is economical and environmentally friendly, and the waste can't be dumped casually. You can contact the farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors do not do well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, after all, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation in the summer vacation. Consider studying for one month during the winter vacation, which has reduced unnecessary costs.
6. The market economy is developing rapidly, changing and dynamic. Therefore, it is necessary to look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, we should summarize the overall situation of the operation and make the next plan, which is a ladder-like development model. After the operation is stable, we can consider expanding our business and adding other services, and we can find new markets, do chain operations, and slowly build our own brands, so that we can develop into the catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure
Store manager and cashier 1 name, chef 1 name, and 2 waiters.
The business philosophy focuses on the following points:
Main cultural characteristics: health care and humanistic care.
Main product features: vegetarian meals with dietotherapy and health care functions.
Main service features: membership-based tracking service
Main environmental features: green dining environment with traditional cultural flavor.
V. Market analysis
The diet in the canteens of universities has always been a problem. It has become a recognized problem that the quality of the university's diet is not high. It only meets the students' food and clothing problems, but the quality is far from meeting the requirements of the students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this point. In order to ensure the food safety and improve the food quality of college students, the University Food Alliance is established, aiming at providing low-cost, safe, high-quality and distinctive food for college students, and at the same time providing certain work-study jobs for colleges and universities to help poor students complete their studies better.
Advantages and disadvantages:
Advantage analysis: The operation of this restaurant has solved the problems of single taste of meals in the school canteen, and there is no worry that the hygiene of mobile stalls is not guaranteed, and it is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts self-help selection method, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks, ice porridge and so on, and provide free tea. Simple and comfortable decoration will be a major feature of restaurants. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear dining time limit, and few restaurants outside the school sell breakfast, so our shop outside the school can easily seize this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point.
Disadvantage analysis: As it just started, the scale of fast food restaurants is relatively small, such as limited human resources and service items. The competition inside and outside the campus is fierce, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists will drop sharply during the winter and summer vacations, and it will be less during the winter vacation than during the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: There is a direct and inevitable relationship between the service of restaurants and the quality of products and the operating cost, so the price of products will not be lower than that of competitors. Although the price is not too high on the whole, the financial affordability of customers will be a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
VI. Promotion and market penetration
Promotion strategy:
Pre-publicity: large-scale, high-intensity, and large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities on a regular basis, such as sponsoring the evening party organized by the school, so as to publicize and remind customers of their consumption consciousness from time to time through activities. For holidays, carry out targeted promotion strategies such as distributing leaflets.
VII. Analysis of Financial Situation
1. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about 10600 yuan (the venue rental fee is XX yuan, the application fee for catering hygiene license and other documents is 600 yuan, the venue decoration fee is 3,000 yuan, the kitchen utensils purchase fee is 1000 yuan, and the basic facilities and other expenses are 4,000 yuan).
2. The costs in the operation stage mainly include: staff salaries, material procurement expenses, venue rental expenses, taxes, water, electricity and fuel expenses, miscellaneous expenses, etc.
3. Daily operating financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be about 800 yuan, with a yield of 30%, from which the payback period can be calculated to be about three months.
Eight, marketing mix strategy
Tangible marketing strategy:
Because the economic strength of this restaurant is still weak, we will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural manuals, advertisements, promotional activities, etc., we will publicize and advocate the business purpose and concept of "Nature of Heaven".
Skilled marketing strategy:
Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to enable this restaurant to establish a sense of authority and trust in the eyes of customers, this restaurant will establish a complete member information feedback system to realize its marketing commitment:
L, customer feedback form. In the service, the staff are strictly required to establish the concept of customer first and listen to customers' opinions carefully.
2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied with themselves", and always think of customers.
3, the establishment of restaurant customer service questionnaire, the marketing department is responsible for tracking customers on a regular basis.
I recommend it carefully.