litchi business includes audio, live broadcast, community and so on.
litchi "records the world with sound", which starts with tools, encourages users to create and share, and gradually gathers a large number of users and original content. At present, it has grown into the largest UGC audio community in China, just like the audio versions of Instagram and YouTube.
According to iResearch data, Litchi is the largest online UGC audio community in China, the largest interactive audio entertainment platform in China and the second largest online audio platform in China.
Litchi is a community of young people, and more than half of its users are young people, so it is also a highly active community. As of the third quarter of 219, about 6% of litchi users were born between 199 and 2. Growing up on the mobile Internet, they have a strong desire to express and create, and they are also the main group of online entertainment consumption.
The data shows that the litchi platform is highly interactive. In the third quarter of 219, the average monthly interaction times of litchi users exceeded 2.5 billion times, including an average of about 46.8 million comments and 2.6 million live chats every day. Note:
In terms of content quantity, Litchi has accumulated more than 16 million audio content and uploaded it to the platform. Different from PGC (content produced by professional organizations), the mode of litchi UGC makes the content of the platform more diversified and rich. Since its establishment in 213, the original audio content of Litchi has covered 27 categories and 17 sub-categories, including emotional FM, parenting, language learning, music stations and talk shows.
It is worth mentioning that Litchi empowers the community with AI, and takes the lead in implementing all AI algorithms for content recommendation in the audio industry. In 215, Litchi formed a UGC audio content community and launched personalized intelligent recommendation for thousands of people.
In August 219, Litchi was selected into the list of "Top 1 Internet Enterprises in China in 219" jointly released by the Ministry of Industry and Information Technology and internet society of china, becoming the first and only finalist in the online audio field.