In recent years, my country's aquatic product export volume and export value have increased to varying degrees, with export value growing at a faster rate. This is mainly due to the rise in international aquatic product prices. In addition, the consumption in my country's domestic market is also increasing. The coastal areas, along the rivers, the Pearl River Delta and the Yangtze River Delta are the main markets for aquatic products. Overall, my country is a large country that mainly produces aquaculture and has achieved self-sufficiency in aquatic products. It is self-sufficient, and its exports are greater than its imports, and the imported products are only products that are complementary to our country's aquatic products.

(Qianzhan Industry Research Institute's "Special Consulting Report on the Opportunities, Challenges and Countermeasures of the Internet for China's Aquatic Industry")

1. Analysis of the Aquatic Industry in 2014

1. The feed industry is at a turning point: After more than 30 years of rapid development, the feed industry experienced capacity declines for two consecutive years in 2013 and 2014, and the overall capacity is estimated to have declined by more than 4%. The elimination of feed companies has begun to accelerate. In 2015, there were just over 7,000 registered feed companies. In just one year, more than 3,000 companies were eliminated. It is estimated that by 2017, there will be only 5,000 companies. A large number of companies have closed down or merged, indicating that the strong are stronger and the weak are weaker. Therefore, 2014 is a watershed for feed companies.

2. The competition is extremely fierce: The war started at the beginning of the new year in 2014. In order to compete for dealers, many companies held investment promotion meetings and launched activities such as giving away Mercedes-Benz and BMW; in order to compete for households, they launched various There are many promotional activities: such as 6 packs per ton, travel, lottery, etc. Promotions run almost throughout the year, so competition is fierce.

3. Breeding is in balance between supply and demand: in 2014, farmers tend to be more rational. Due to the market downturn for two consecutive years in 2012 and 2013, many farmers felt that high density and high yield did not necessarily bring high efficiency. Farmers began to release seedlings and feed rationally, and the breeding density further decreased; this is conducive to reducing feed costs and improving economic benefits, and feeding per acre has not decreased. Due to the rational behavior of farmers, breeding is basically in a state of balance between supply and demand.

In 2014, my country’s aquatic product output was 64.5 million tons, an increase of 4.5% over the previous year. Among them, the output of aquaculture products was 47.62 million tons, an increase of 4.9%; the output of captured aquatic products was 16.88 million tons, an increase of 3.5%.

my country's aquaculture aquatic product output from 2008 to 2014

4. Aquatic product prices run at high levels throughout the year:

It can be seen from the grass carp price chart that grass carp prices throughout the year The price is basically above 5.2 yuan/jin, which is much higher than the cost price of 4.6 yuan/jin.

It can be seen from the tilapia price chart that the annual price is much higher than the breeding cost of 4 yuan/jin, and the breeding benefits are considerable.

In recent years, my country's aquatic product export volume and export value have increased to varying degrees, with export value growing at a faster rate. This is mainly due to the rise in international aquatic product prices. In addition, the consumption in my country's domestic market is also increasing. The coastal areas, along the rivers, the Pearl River Delta and the Yangtze River Delta are the main markets for aquatic products. Overall, my country is a large country that mainly produces aquaculture and has achieved self-sufficiency in aquatic products. It is self-sufficient, and its exports are greater than its imports, and the imported products are only products that are complementary to our country's aquatic products.

II. Industry trend analysis in 2015

1.

The collapse of feed companies will become the new normal: Entering 2014, the competitive situation of feed has fundamentally changed , companies that relied on marketing models or specialization to win in the past may face new challenges. Nowadays, the comprehensive advantages of enterprises are very important. Comprehensive advantages such as procurement advantages, technical advantages, marketing advantages, team building advantages, etc. are becoming more and more important. Many small factories may not have advantages in every aspect, and some may have the advantage of flexibility, but without competitive advantages and flexibility, they are useless; therefore, the collapse of feed companies in the next few years will become the new normal.

2. Dealer differentiation has become the new normal: Two years ago, I said that dealers basically come and go every ten years, but today it may have become five or three years.

Today's dealers' financial power, operating capabilities and choice of manufacturers have all led to the intensification of dealer differentiation. Many dealers rely on credit sales, relationships, and promotions to win over farmers; while when choosing manufacturers, they mainly pursue low prices, more promotions, and more profits. Little do they know that these manufacturers are the ones that will be eliminated in the future, which will undoubtedly intensify the differentiation and elimination of dealers. It can be seen that dealer differentiation will become the new normal.

3. The differentiation of farmers will become the new normal: After decades of development in the breeding industry, a large number of farmers have grown up and become industry elites. However, there are still more than 80 free-range fish ponds on the market. Most of these groups are fish ponds with an area of ??20 to 30 acres. Two couples farm and have children. If the market is good, they can barely make a living. If the market is bad, the whole family will have no place to live. . Nowadays, working people have a monthly income of 3,000-4,000 yuan, and free-range farmers are not competitive with working people, which intensifies the withdrawal of free-range farmers. It can be said that the differentiation of farmers will become the new normal.

4. The price of common fish will be at a high level: there will be no major changes in the fish pond breeding area in Guangdong in 2015, and there will be no major changes in the breeding density of tilapia and grass carp. Farmers In a more rational stage, supply and demand are basically equal. From the overall situation, the prices of grass carp and tilapia in 2015 were basically the same as in 2014. Therefore, farmers do not need to worry too much about fish prices. The key is to improve management level. As long as they raise fish well, they can make money.

3. Analysis of competition in the aquatic products industry

1. Choose competitive companies: Competition is inevitable under the new normal, but how to win in the competition as a dealer is very important. Crucially, it is related to the survival and development of dealers. Some time ago, it was reported that Anhui Kangdaer went bankrupt and more than 20 suppliers lost their money. Once the feed factory goes bankrupt, the dealers may be in trouble or go bankrupt. Therefore, if you want long-term stable and sustainable development, you must choose a company with strong comprehensive strength. A company with strong comprehensive strength can provide the best products on the market, help you plan operations, open up financing channels, and serve households well. It is a strong backing for your development and solves your worries.

2. Choose a competitive dealer: As a farmer, you must choose a competitive dealer. Competitive dealers are mainly reflected in: first, the dealer cooperates with competitive manufacturers, operates 1-2 fewer brands, or sells exclusively; second, the dealer has strong financial power and can handle financial difficulties. Third, dealers must have a strong sense of service and always think about customers, so they can help you do a good job in breeding.

3. Optimize the breeding model: such as the grass carp and tilapia (1 1) breeding model, the crucian carp group breeding model, and the dace group breeding model will be very popular in a certain period of time.

4. Do a good job in feeding management: choose high-quality feed and feed it reasonably. Some farmers reduce the feeding rate or use low-grade feeds when the market is not good. This results in low output and a significant increase in the feed coefficient due to poor feeding quality and insufficient feeding, which increases the cost of a single catty of fish, leading to serious losses. It is recommended that feeding management should be done well under any circumstances to reduce the feed cost per catty of fish, and feeding must not be based on market conditions.

According to data released by the National Bureau of Statistics: the output of aquatic products in 2012 was 59.06 million tons, an increase of 5.4% over the previous year. Among them, the output of aquaculture products was 43.05 million tons, an increase of 7.0; the output of captured aquatic products was 16.01 million tons, an increase of 1.3.

The annual output of aquatic products in 2013 was 61.72 million tons, an increase of 4.5% over the previous year. Among them, the output of cultured aquatic products was 45.47 million tons, an increase of 6.0; the output of captured aquatic products was 16.25 million tons, an increase of 3.5.

The annual output of aquatic products in 2014 was 64.5 million tons, an increase of 4.5% over the previous year. Among them, the output of aquaculture products was 47.62 million tons, an increase of 4.9%; the output of captured aquatic products was 16.88 million tons, an increase of 3.5%.