Harbin Beer Group is a wholly-owned enterprise of Anheuser-Busch (AB) Company, one of the most important beer brewing enterprises in the world. It is a large beer enterprise with Harbin Beer Co., Ltd. as the core enterprise and Harbin Beer as the core brand, with an annual output of1900 kiloliters. Harbin Beer Group now has 13 large and medium-sized beer producers and is one of the largest professional beer manufacturers in Chinese mainland. In 2002, Harbin Beer Group Co., Ltd. was listed on the Hong Kong Stock Exchange. Since then, it has been rated as the best listed company in 2002 and 2003 by the Hong Kong Stock Exchange, and won the honor of the first place.

Harbin beer was born in 1900, and it is the earliest beer brand in China. Since 2002, it has been continuously evaluated as "China famous brand product" by national authorities. By implementing brand strategy and gradually establishing a perfect and extensible three-dimensional marketing network, as well as an expandable commercial marketing model, Harbin Beer Group has always been in a benign state of rapid development, and its strong development trend and brand penetration have always surprised its peers.

Excellent products come from strict scientific management at home and efficient all-round service abroad. "Let every bottle of beer satisfy customers" is the quality criterion and service commitment of every "Harbin Beer Man". Harbin Beer Group not only took the lead in realizing the computerization of production management and the fully automatic production system of production process in China, but also established the compound management system of ISO9000 and ISO 14000, which improved the management standard and realized the green and environment-friendly production.

While strengthening quality management, Harbin Beer Group pays more attention to the establishment of a full-service system in the market, introduces brand-new marketing concepts and methods, and constantly innovates products through a series of scientific marketing methods to meet the needs of consumers with different preferences. Harbin beer is not only sold well in all provinces and regions of China, but also exported to Britain, the United States, Russia, South Korea and other countries 10, as well as Hong Kong and Taiwan Province in China, and continues to interpret oriental classics on the international stage.

Pure and refreshing taste, clean taste and high-grade image-century-old brand Harbin beer, with a new history, is winning more and more praise and love from consumers in an increasingly broad market space.