As a representative enterprise of Jinhua Ham, the term "Golden Ham" has been frequently used in the capital market in recent years. After a series of actions such as the merger and acquisition of pharmaceutical companies and the sale of investment boards, the golden ham after the equity transfer is still doomed.

Jinzi Ham was founded in 1992 by Shi Yanjun, the current chairman, formerly known as Jinhua Ham Co., Ltd., and renamed Jinzi Ham Co., Ltd. in 2008. The company mainly deals in ham and ham series products, special pure meat products and cold chain business. Ham and ham series products are the company's main sources of income, so it should be said that the company has strong regional characteristics.

2010 65438+February 3, Golden Ham successfully landed in the small and medium-sized board market of Shenzhen Stock Exchange, becoming the first A-share listed company in the industry. However, the good times did not last long. The meat processing industry where the company is located is affected by the price of pork. Since 20 15, domestic pork prices have rebounded sharply, reversing the downward trend in the past three years. Coupled with the slowdown in demand growth in the ham industry and other reasons, the performance of golden ham has been stagnant since its listing.

Under the influence of market price and e-commerce, Golden Ham began to think about the new direction of e-commerce layout. However, before this, Golden Ham also plans to reduce the number of offline medical examination shops. In 20 16, the number of offline medical examination shops in Hangzhou decreased from 12 to 6, while the number of offline medical examination shops nationwide decreased from more than 30 to more than 20.

However, the "prescription" of e-commerce has not been greatly improved, and the golden ham has not got any chance to breathe. The total operating income in 20 15 years and 20 16 years was1870,000 yuan and1/0,000,000 yuan respectively. In the first two years, the total revenue of Golden Ham business exceeded 200 million yuan. By the end of 20 16, the sales of e-commerce channels was 35.63 million yuan, only increasing by 2.98%.

The total starting price of the golden ham stock in this auction is close to 334 million yuan, and the starting prices are 19, 12, 10: 00. This judicial auction will not affect the production and operation of the company, nor will it lead to the change of the actual controller of the company. The auction is still in the public stage, and the auction result is uncertain.