On the planning program 3
In order to ensure that things or work in an orderly and effective manner, we need to start the program in advance to formulate a program, the program can be a clear and a general direction of an action. Then how to develop the program? The following is I help you organize the planning program 3, welcome to learn and reference, I hope to help you.
Planning program Part 1
Activity Department: Electronics and Maintenance Association
Activity Instructor: Huang Guangcai
Activity Responsible Person: Liu Bank, Dong Jianze, Wang Lifeng
Activity Background: The main purpose of this activity is to enrich the atmosphere of the teacher's college, to enhance the quality of science and technology of the students, to stimulate the enthusiasm for learning, and to cultivate a sense of innovation. On the one hand, it strengthens the cultivation of students' engineering practice quality, improves students' ability to design and produce electronic products for practical problems, raises students' interest in electronic design, and cultivates the reserve force for the electronic design competition; on the other hand, it expands the influence of the association among the students. This activity promotes the cultivation of our students' sense of practical innovation, basic ability and teamwork of humanistic spirit and the academic style of theory and practice.
The significance of the activity:
1, to promote the construction of academic style, create an academic atmosphere, improve the innovation spirit and practical ability of college students;
2, to cultivate students' interest in electronic works, for more students who love electronic works to provide a platform to show their own;
3, through the activity, so that the students who are new to the Association can be quicker and better integrated into the family, Better integration into this big family.
Activity time: December 20, 20xx (Saturday) 16:30 to 20:30.
Activity location: Ningde Normal College, the new campus of the No. 2 building entrance.
Activity Arrangement:
(1) Pre-activity Preparation:
1, the planning department in December 10 to complete the planning of this activity;
2, the propaganda department in December 17 to the activity of the poster posted in the dormitory buildings on the bulletin boards and the entrance to the cafeteria;
3, the production department should be prepared one day before the event (December 19) All the electronic works for the exhibition;
4, the relevant personnel to arrange the activity of the tables and chairs and the activities of the tools needed to find a good power supply.
(2) the flow of activities:
1, December 20, 16:30 all the storage cadres and members of the first group (members of the subgroups and arrangements for the table in Schedule 1) to the No. 2 building in front of the assembly on time, set up the activity site;
2, the activity *** divided into five teams (a group of two teams) rotating shift, the groups should be half an hour ahead of the activity site, and the previous group Do a good job of handover;
3, the office to do a good job of attendance, and is responsible for the collection of activity photos, in order to do a good job of summarizing the activities.
(3) the activities of the latter part of the work:
1, the last group of people responsible for the site of the things to be counted, verified, confirmed that there is no error to tidy up, clean the site;
2, the production department is responsible for all the electronic works of the safekeeping;
2, the office of the event to organize the materials, do a good job of summarizing the activities;
3, the award set up
The competition will be evaluated by professionals and awards will be set up. The activity set up a first prize, second prize 2, third prize 3, 5 excellent prize.
Budget:
Attention:
1, all staff should pay attention to courtesy in the activities, polite to the students who come to visit, and patiently answer their questions;
2, each staff member should take care of the electronic works used for the exhibition, to avoid damage to the works;
3, in the process of duty, each member must be conscientious and responsible, not to wander around. must be conscientious and responsible and must not loiter around.
Possible problems:
1, the weather may be bad rain and other circumstances, should be prepared to tent;
2, some works may be temporary failure, should be prepared to repair tools (student power supply, multimeter, screwdriver, tin, soldering iron, tin sucker, sharp-nosed pliers, scissors, pliers, such as diagonal-nosed 20 tools);
3, some works require Battery works may not be able to use the battery, you should prepare some spare batteries (9V battery 10, 1. 5V battery 30);
4, encountered a special situation, the activities of the event if there is a change, will be notified.
2 Electronic Design Competition Works Exhibition Plan
I. Activity name: Electronic Design Competition Works Exhibition.
Second, the activity time: November 29, 20xx.
Third, the location of the event: the entrance to the second phase of the apartment.
IV. Organizer: Electricity Association of the Institute of Physics and Electricity.
V. Activity process:
(a) Preparation:
1, the planning department to write a good activity plan, the whole process of the activity is well organized to ensure the smooth progress of the activity.
2, the person in charge to find a good site, ready to tables, chairs, publicity boards and works to be exhibited comes with a list of works exhibited, and set up the site in advance to ensure that the activities are carried out on time.
3, the secretary of the Department of early notification of exhibitors, remind them to arrive on time; the production of activities, text and images of publicity posters and write a good introduction card for each work, print a good flyer on the Electronic Design Competition and the award-winning flyer.
(2) During the event
1. At noon, Du Yilong, Yang Chenxi, and Zhang Erming arrived at the venue, and Du Yilong was in charge of arranging the items to be placed on the exhibition site before 11:20, and then recovering the items after 12:20.
2, 3:30 pm to 4:30 pm by Tan Beibei, Duan Pei, Wang Chao shift, Wang Chao is responsible for, 3:20 before the items to be placed on the exhibition point, 4:30 after the end of the end.
3. Requirements:
1. The exhibited works shall not be damaged or lost.
2, exhibitors during the event to passers-by verbal publicity, do not let the scene cold.
3. The shift handover must be in the next shift all to the field before the previous shift can leave.
4, the team leader is responsible for the order of the scene.
(C) Late activities
1, 6:00 pm Qiu Hao and Song Yu led the morning shift to the scene, the first inventory and check the exhibits.
2, the organization cleaned up the scene and returned the borrowed table.
3. Deliver the exhibited works to the office of ECC.
Sixth, the purpose of the activity
Through this exhibition to the whole school to publicize the Association, show the style of the Association; publicize scientific and technological cultural knowledge, promote the electronic design competition, so that more people know about the electronic design competition, to understand the Association.
3 electronic works competition exhibition planning
Activity background:
Art in life, life has art, design is the development of art, design is the heritage of art. Art lies in the appreciation, talent lies in the display, and the person who creates the art whether sworn to monochrome lines sketching, or rich colors flying, from which can reflect a person's character, mood. The moment you make an image, the moment you dazzle others, is the moment you are talented! Purpose: In order to carry forward the innovation of contemporary college students, aesthetic awareness, to promote the art department of learning exchanges, enhance mutual understanding and friendship, cultivate everyone's artistic sentiments, show the style of our students, build a healthy and upward campus cultural environment, as well as to the whole school to show the characteristics of the Department of Art and the art of the breath, the exhibition of the excellent works to improve the overall quality of the majority of students, the core of the will to innovate, to enrich the after-school culture of students, to improve the quality of students' work. In order to enrich the cultural life of students after school for the purpose of the Department of the Student Union Learning Department and the Publicity Department will be held in the Department of Fine Arts Exhibition, for the Department of students to provide a platform for the exchange and display of outstanding works of art, for other departments to provide a platform for the appreciation of the art of a frame.
I. Theme: "Art in Life", "Feeling Life, Discovering Art"
Second, the object: all teachers and students of Suzhou Vocational University
Third, time: April 1, 20xx April 1, 20xx - April 27, 20xx
Fourth, the organizer: art and design students' union learning department and publicity department
V. Venue: Activity Center
Sixth, the activities of the arrangements:
20xx early April began to publicize the work and began to collect works (collection period of 24 days)
April 25, 26, 27, 20xx three days exhibition of collected works
20xx early May to select the best works
awards will be announced at the "20xx academic year, the Department of Art and Design Outstanding Works Award Ceremony"
VII, the process of the activities and the preparatory work
p> Early stage (activity preparation):
(1) Let the publicity department make posters, continuous publicity in the time period of the collection of works, and two banners in the north and south areas
(2) Make flyers and notify class presidents to come to get them
(3) Make the invitations to the judging and distribute them
(4) Contact the students of grade 09,10 who have excellent results to be the student judges
(5) Contact the students of grade 09,10 to be the student judges. (5) Invite teachers to attend as authoritative judges
(6) Apply for the venue
(7) Invite the chairmen of other departments to attend, so as to let all the students of the school to participate in the exhibition
Medium-term (the activities of the exhibition):
(1) Call for entries (from April 1st to April 24th from 6:00 pm to 8:00 pm in 307, Liuyun Building).
(2) Exhibition of works (works should be categorized)
(3) Student voting, teacher evaluation, selection of outstanding works (voting should be fair)
Late (exhibition of outstanding works and awards ceremony):
(1) Certificate and prizes and the excellent works of the organization of the preparations<
(2) Application for exhibition venue
(3) Invitation of award guests
(4) Notification of winners of the awards and the time and place of the awards ceremony
(5) Preparation of a summary report
(6) Setting up of the exhibition venue
VIII Judging Rules: The results of the contestants will be determined by the addition of the votes of the two groups. One side is the invited judges
1, teacher judges 2, student judges (by the Department of 09 - 10 outstanding students)
Jury scoring method: on-site selection of the student voting method: in the exhibition period every day to distribute the paper, on-site voting, write down their own good works, each person can vote up to 4 votes in accordance with the number of votes of teachers and students to select the winners of the awards Winner
Nine works exhibition process
1, the host of the ceremony (invited teachers of the department and the head of the Department of Learning or Publicity Department to speak) announced the beginning
2, open the exhibition hall to lead the guests to enter the exhibition hall to visit
3, the staff to maintain order and distribution of post-it notes to the exhibitors to vote for the exhibition of four three days of exhibition, the staff to protect the works 5 after the end of the exhibition Protecting the works 5 After the exhibition, the staff cleaned up the exhibition hall and moved the works back to the end of the exhibition.
X. Unforeseen circumstances and countermeasures
(1) not enough manpower, you can ask for help from other departments of the Student Union
(2) very few entries, you can stipulate that each class must submit a few pieces
(3) to contact the jury of the students in grade 09 do not come or can not be contacted, you can choose from among the students in grade 10 (provided that the student did not participate in the competition)
(4) too many people during the exhibition, the jury can not be contacted. (4) too few or too many people in the exhibition process, notify the class president beforehand to bring a few people to participate in the venue can be determined by the size of the venue
(5) to see the exhibition of the venue noisy, can ask the Ministry of Physical Education and Sports to maintain order in the venue
(6) to ensure that the works of art in the exhibition is intact.
Planning Program Part 2
I. Background
Sanmenxia Guangyu Biopharmaceutical Co., Ltd. is located in Sanmenxia Rope Pond, west of Huimeng Road, was established in 20xx, with a construction area of 20,000 square meters, has a modern production base, equipped with a variety of advanced production lines and so on. Henan Guangyu Boco Biological Pharmaceutical Co., Ltd. is a modernized pharmaceutical enterprise invested by Guangyu Group with 52 million yuan in June 20xx through merger and reorganization on the basis of the former Sanmenxia Pharmaceutical Plant No.2 in Henan Province, which is currently the largest production base of proprietary Chinese medicines in western Henan with production and scientific research, and with an existing staff of 536 people, including 185 engineers and technicians, with an average age of 36 years. The average age is 36 years old. The company has total assets of more than 85 million yuan, the enterprise mainly produces injections, oral liquid, tablets, pills and other 10 dosage forms***86 products, in recent years has won the state awarded the Gold Medal 4 products, the province of the three famous products, the national new drug 1, the national protection of traditional Chinese medicines 2 products, tablets, pills workshop designed and constructed in accordance with the GMP standard, the production of injections using advanced water equipment, in order to protect the quality of products, the enterprise introduced a high-efficiency liquid-phase liquid-liquid production equipment, the company has introduced a new product quality, the company is the largest production base in western Henan region, integrating production and scientific research. In order to protect the quality of products, the enterprise has introduced advanced equipments such as high performance liquid chromatograph. Among them, Donglingcao Tablet is the most representative, compound Donglingcao Tablet is the exclusive product in China, which is made of Jiyuan Donglingcao, a national geographic indication product, with other traditional Chinese medicines, refined by modern technology, with excellent quality, and after containing, it can be released slowly and act on the lesions in the throat, so that it can reduce swelling and benefit the pharynx more directly, and the curative effect is more significant.
Second, the purpose of the study
1, through the market research forecast, to obtain the market share of Donglingcao tablets in the similar market.
2. And the public's awareness and evaluation of the tablets.
3. To understand the market situation of Donglingcao in Zhengzhou area
3. The way of researching the problem
Considering that Donglingcao tablets are a kind of health care medicine, different from the general commodities, its consumption not only depends on the individual consumers, but also affected by the hospitals and the doctors, and the consumer's unit health care system, and then, the pharmaceutical distribution unit is an important intermediate distribution link. In addition, the main consumers of the tablets are voice workers, it is difficult to achieve the purpose of the survey if we simply survey consumers. Therefore, we have identified the survey respondents as the following categories: consumers, hospitals (pharmacies, doctors of related departments), pharmaceutical distribution units (drug wholesalers, retail pharmacies), schools, enterprises; administrative units, other institutions. The purpose and focus of the survey varied. Among them, the pharmaceutical distribution units and hospitals using the full number of survey methods, consumer surveys using quota sampling, that is, first of all on the whole according to the district group, and then by the investigators from the groups arbitrarily selected a certain number of samples; schools, enterprises, administrative units, other institutions are used according to the unit directory booklet check the random number of table random sampling. Sampling ratio varies.
Fourth, to determine the survey project
There are many types of survey projects, specific projects are large and small, according to the experience of developed countries, the vast majority of market research projects belong to the following five types: enterprise sales market research, enterprise and industry development prospects survey, enterprise products and competing products survey, advertising methods and advertising effect survey. Corporate social responsibility survey. One of the most common survey projects include: market characteristics survey, market potential survey, market share survey, business development trend survey, short-term sales forecasts, long-term demand forecasts, price forecasts, technical characteristics of competitive products survey. Investigation content is determined as follows:
1. throat tablets overall market capacity, tolerance;
2. throat tablets overall market demand characteristics and trends;
3. Donglingcao tablets Zhengzhou market sales situation and market position;
4. competitors and competitors' marketing strategies;
5. Donglingcao tablets marketing mix strategy The marketing mix strategy of competitors and competitors' marketing strategy;
5. The operation effect of the marketing mix strategy and corresponding measures;
6. Problem and opportunity points;
7.
It can be seen that the survey is more comprehensive, and to do objective investigation and subjective publicity cleverly fit, in contradiction to achieve unity.
V. Practical progress and budget
Stage I: understanding the background 1 day
Stage II: planning
2 days to develop the plan
1 day to finalize the amendments
Stage III: questionnaire stage
5 days to design the questionnaire
adjustments to confirm the 2 days
printing 1 day <
Stage 4: Implementation stage
3 days of training
15 days of implementation
Stage 5: Research and analysis
1 day of data input processing 1 day of data research 1 day of data analysis 1 day
Stage 6: Reporting stage
1 day of report writing 1 day of report sending
VI.
Questionnaire printing $ 100 Miscellaneous $ 100 Total $ 200
Planning Plan Part 3First, the background of the research
1, the strategic pillar industry of tourism to determine the status of China's tourism industry normative development of the first signs;
2, at this stage of China's tourism marketing behavior of the enterprise focuses on the short-term economic benefits, ignoring the stakeholders to realize the benefits and the lack of ecological and environmental protection concepts of the interests of the stakeholders. The realization of the interests of stakeholders and the lack of ecological and environmental protection concept of the status quo;
3, the government and tourism enterprises need to have a more comprehensive and scientific tourism behavior evaluation index system to guide the development of corporate tourism marketing behavior, and cultivate the correct concept of tourism marketing, in order to realize the long-term interests of enterprises;
4, the realization of a balance of interests of the main body of interest, ecological sustainability is the development of the tourism marketing behavior of contemporary China's inevitable trend and tourism enterprises to set up a new tourism marketing behavior. Development of the inevitable trend and tourism enterprises to establish a good corporate image and achieve long-term interests of the best way;
5, the lack of relevant research on the social evaluation system of tourism enterprises marketing behavior, there is an academic gap.
Second, the purpose of the research
1, through the communication and contact with the enterprise, to obtain the enterprise in the past 10 years of tourism marketing behavior qualitative information, including
including marketing planning program, audience participation, marketing results assessment, government attitudes and participation in the situation of the information, can be text, data, pictures and other forms of provision;
2, through the questionnaire survey to understand tourists, local community residents on the local tourism enterprise marketing behavior perception and satisfaction, and accordingly preliminary enterprise marketing behavior social impact evaluation of the main indicators;
3, through interviews with scenic area management office and other governmental interest representatives, to understand the government's views on the enterprise tourism marketing behavior and suggestions;
4, through interviews with tourists and local residents of the typical case of the study content of the In-depth analysis of the study.
Third, the main content
According to the analysis of the above research purpose, the main content of the project includes government perception and satisfaction evaluation, tourists' perception and satisfaction evaluation, community residents' perception and satisfaction evaluation of three aspects, through the study of the formation of the government's perception and satisfaction evaluation subsystems, tourists' perception and satisfaction evaluation subsystems, community residents' perception and satisfaction subsystems, and accordingly, the formation of tourism marketing behavior social impact evaluation index system. The core content of the social impact evaluation index system of marketing behavior of tourism enterprises, and finally the fuzzy evaluation of tourism marketing behavior of tourism enterprises in recent years, and the evaluation report.
1. Evaluation of Government Perception and Satisfaction
Evaluation of Government Perception and Satisfaction mainly involves the three aspects of "Government Attitude", "Government Involvement" and "Government Evaluation".
2. Tourist perception and satisfaction evaluation research
Tourist perception and satisfaction evaluation research is mainly from the tourists' attitudes, participation and the final evaluation of the scale survey, analysis of the final evaluation indicators.
3. Evaluation of community residents' perception and satisfaction
Evaluation of community residents' perception and satisfaction is mainly from the perception of positive impacts and negative impacts of the perception of the scale survey and analysis, and the formation of the final evaluation index.
Fourth, the research design
1, the research idea
The analysis of the series of tourism marketing behavior of the enterprise → clear stakeholders; find relevant theories → inductive analysis of the literature, data to form a specific investigation of different stakeholders indicators; questionnaire design → questionnaire survey; data collation and analysis → summarize the survey respondents on the expectations and evaluation of the different events; summing up Conclusion; → Improvement of the indicator system; Definition of enterprise response measures.
2, questionnaire and scale design
(1) design steps
A, through the CNKI, tourism journals and other information to find, as well as the collection of marketing site image data, to understand the current situation of marketing behavior of tourism enterprises, initially clear research direction and research issues, and identify the stakeholders.
B. By synthesizing the existing theories and scales on government involvement, tourist satisfaction and community residents' perception, and under the guidance of performance methodology, the theorized measurement scales of government attitude, customer satisfaction and residents' perception are proposed with reference to SERVPERF scale and Likert scale. C. In the trial research of .37 test subjects (scenic spot management office, enterprise management, tourists and community residents) who have participated in tourism marketing activities through the network survey, the relevant factors of the measurement index system are adjusted through the analysis of the relevant Fig. The design procedure of tourism questionnaires and scales The data are analyzed.
D. For the results of the survey and the response of the surveyed, the questionnaire and scale to make appropriate adjustments, resulting in the final questionnaire and scale.
(2) Questionnaire structure and content
According to the analysis, the main social evaluation of tourism marketing comes from three aspects: government, tourists and community residents. Therefore, a questionnaire is designed, which is mainly related to the government's attitude and the degree of participation in the survey; the scale is mainly divided into tourists and community residents cognitive, perceptual and satisfaction measurement table. Both questionnaire and scale have "anthropological characteristics" items, the questionnaire mainly involves "government attitude", "government participation" and "government evaluation" three aspects; the questionnaire mainly involves "government attitude", "government participation" and "government evaluation" three aspects; the scale is mainly divided into tourists and community residents cognition and perception and satisfaction scale.
3, the empirical analysis of this paper ideas and framework
Through the sampling survey to obtain residents' perception of the relevant data, the empirical part of the analysis of this paper follow the following ideas layer by layer in-depth. Evaluation of the marketing behavior of tourism developers from the following three aspects:
(1) from the different stakeholders and demographic characteristics of the questionnaire and scale reflecting the overall situation were summarized and analyzed, mainly through the SPSS summary statistics, descriptive analysis; the development of the scenic area, the enterprise marketing effect of qualitative analysis.
(2) For the results of different factors of different survey subjects for difference analysis, based on statistical data using factor analysis method;
(3) Combined with the previous analysis, and the use of Logistic regression model, the tourism enterprise marketing behavior affects the cognition, perception and satisfaction of the factors of quantitative analysis, trying to quantitatively analyze to determine the different subject of interest Cognition, perception and satisfaction factors affecting the degree of strength and weakness, give different weights, the formation of the indicator model, and then seek explanations and put forward proposals.
Figure 2 The idea and framework of empirical analysis in this paper
4. Research Methods:
The methods used in the research mainly include: questionnaire survey method, field interview method, literature method and so on.
V. Quality control
1, the project leader and participants
(1) During the university, Peng Chunbai has done "analysis of college students' tourism psychology and marketing strategy" won the provincial "Tourism Forum" Third Prize; "the rational transfer of rural land use rights and farmers' independent entrepreneurship marketing research" won the "Yangzhou" award. Marketing Research" won the "Yang Shuda Prize" award; and in the hospital "May 4 Award" was named "Top Ten Academic Research Pioneer"; "summer three to the countryside The results of the "summer three to the countryside" social research activities were recognized as excellent results; the participation of members of the academic department of the School of Tourism to ensure that the investigators have relevant research experience and methods. Team members of men and women qualities complement each other, and already have a certain social research ability and research ability.
(2) The majors of the program offer courses related to the marketing behavior of tourism enterprises, such as "management of tourist attractions", "eco-tourism", "marketing", etc., and the current stage of China's tourism enterprise marketing behavior and the current situation of the social and economic situation. The current situation of marketing behavior and social evaluation of China's tourism enterprises have a deeper understanding.
(3) On the basis of the university's "statistics" course, systematically learn SPSS statistical software, and be able to skillfully use SPSS statistical software to carry out deeper data analysis.
(4) To be able to conduct comprehensive and in-depth social research during summer or winter vacations.
2, the completion of the preliminary work
(1) Learned the relevant course knowledge, and access to a large number of domestic and international tourism enterprises marketing behavior evaluation of relevant literature, the marketing behavior of China's tourism enterprises and the current state of research has a more comprehensive understanding.
(2) In the early stage, we communicated and exchanged with the instructor on the related topics for many times, and completed the design of the research program and the design of the questionnaire and scale framework under the guidance of Mr. Yan Liu. Mr. Yan Liu is a doctor of enterprise management from Hunan University, and has considerable research results in scale design and indicator system construction.
(3) In the early stage, we contacted Wulingyuan International Country Music Week and Wulingyuan Scenic Spot, and got their strong support.
(4) has completed the survey scale and questionnaire framework design, and formed a field interview outline and the basic framework of the questionnaire.
Sixth, the form and content of the report
The report is mainly through the written report of the research index system and detailed explanation through the written form of feedback to the enterprises and scenic spots, while the fuzzy evaluation report on the relevant marketing behaviors of the tourism enterprises is also through the written form of feedback to the enterprises.
VII. Timetable
1. Special research team
(1) Instructor: Dr. Yan Liu, Hunan University, Doctor of Business Management, Lecturer of Tourism College of Hunan Normal University;
(2) Project leader: Chunbai Peng, 20xx Tourism Management Class, Tourism College of Hunan Normal University;
(3) Academic Department of the Tourism College. All members.
2. Schedule
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