Recently, the topic of "ice cream assassin" is as hot as the recent weather. What is an "ice cream assassin"? Baidu Encyclopedia defines it as "an ice cream that looks ordinary but expensive". In fact, there are assassins not only in ice cream, but also in many foods, such as a box (5 pieces) of potato chips in 400 yuan, sushi with a price of 6.5438+0.2 million yuan, chocolate with a price of 60,000 yuan, water with a price of 680,000 yuan and bananas with a price of 850,000 yuan ... It is really "not the most expensive, only more expensive".

It is expensive for a reason, otherwise, consumers are not "fools", knowing that they are "assassins" and still go to the "blade". The "assassin" is also very clear about this. Therefore, most of them tell a story of "noble birth" and let consumers be killed by "assassins" willingly. This article will tell the story told by merchants for several food "assassins".

Sky-high ice cream

This is the "Ecuadorian pink diamond" ice cream launched by China on 20 18 Double Eleven. 66 yuan/piece, 15 hours, 20,000 pieces sold out. The story told by the manufacturer is that the raw materials are natural pink cocoa (so-called Rubby chocolate) from Ecuador, high-quality milk from sunshine ranch and semi-wild grapefruit from Aichi, Japan, with a price of 6.5438+0.2 million yuan per ton.

Thousand yuan mustard tuber

This is a box of 5-year-old Fuling mustard agarwood, which appeared on an e-commerce platform last year. Price 152 1.9 yuan, 900g/ box, containing shredded mustard tuber and mustard tuber core.

The story told by the manufacturer is that the mustard tuber core is a big pool of raw materials, and the tender core in the mustard tuber head is extracted; Sauerkraut is made from dehydrated raw materials by pickling and fermentation. The agarwood mustard tuber is made by soaking agarwood upside down by the ancient pickling process in Pakistan, and the river wind naturally dehydrates in February. After pickling and squeezing, it should be sealed with river sand, inverted at the bottom of Wujiang River and brewed naturally. The whole process is handmade, and it will take at least 3 years to complete. The longest agarwood mustard tuber will take more than 8 years to go on the market. After ten years of storage, it still has a good taste.

At present, this product is still available in JD.COM at the price of 1490 yuan.

Ten thousand yuan vinegar

Also last year, Tmall's "Hengshun Vinegar Flagship Store" appeared a vinegar gift box named "Hengshun Master Handmade Vinegar 50 Years Aged 1.5L", and the price was as high as 10878 yuan. Upon inquiry, this product is still available on Zanzan platform, and the price is 9999 yuan.

The story told by the manufacturer is: This product is made by a master and baked in a clay pot for 50 years. If the price is high, is there any difference in raw materials? Looking at its product parameters, it is found that its raw materials are: water, glutinous rice, wheat bran, japonica rice, sugar and edible salt. It can be seen that its raw materials are no different from ordinary vinegar. Your price mainly depends on the year and the brewing process. The longer the year, the more mellow the taste and the more labor time it takes, so the higher the price; Unique brewing technology and unique taste.