Recently, some consumers have reported that some Haidilao stores have removed beef cubes from their shelves and replaced them with "taste partners" with similar appearance to beef cubes. The reporter called the headquarters of Haidilao, and the customer service said that Haidilao has indeed tried to replace beef granules with a soybean meat product in some stores in Shanghai, mainly because many customers used beef granules as a dish without restriction, which caused waste and replaced them with "taste partners" to reduce waste.

The customer service of Huaihai Road Store in Shanghai said that most customers would think that beef granules are better, and some goods were stocked in the background, and customers would give them gifts if needed.

in this incident, the customer service responded "avoid waste". In this regard, many netizens expressed anger that the fundamental reason for Haidilao to replace beef granules is to save costs, and this measure can not really avoid waste.

expanding the information

The real reason for Haidilao's "beef granules becoming vegetarian":

Zhu Danpeng, a food industry analyst in China, said in an interview with Nandu that he believed that the real reason for Haidilao's changing beef granules into "taste partners" was mainly based on two aspects, one was for innovation, and the other was for cost consideration.

"However, the innovation of Haidilao has not been paid by consumers. It should be said that there is a big deviation and flaw in Haidilao's strategy, which will affect the whole revenue of Haidilao," Zhu Danpeng added.

Lin Yue, a catering industry analyst and chief consultant of Lingyan Management Consulting, has similar views with Zhu Danpeng, who thinks that the main reason for Haidilao to change beef granules into "taste partners" is cost considerations. "Beef granules were really popular in the past, but the cost of real free beef was really too high, and some consumers didn't finish it, causing unnecessary waste," Lin Yue said.