first, select the target market

after evaluating the dessert market opportunities, we should study and select the target market of the dessert shop in which part of the dessert market the dessert shop will enter. The choice of target market is a strategic strategy of dessert marketing and an important content of marketing research. The dessert shop should first subdivide the market it enters, analyze the characteristics, demand trends and competition of each market segment, and choose its own target market according to its advantages.

Second, analyze the target market

There are not many profitable buyers' markets in marketing opportunities. Sweet shops must investigate the market structure, consumers' and competitors' behaviors, and identify, evaluate and choose market opportunities. The marketing strategy of dessert shops should be good at finding all kinds of "environmental opportunities", that is, market opportunities, by discovering the actual and potential needs of consumers. Moreover, the ability of the dessert shop to

determine the appropriate "enterprise opportunity" should be determined through the evaluation of various "environmental opportunities".

The analysis and evaluation of dessert market opportunities are based on the analysis of market structure, the understanding of consumer behavior and the study of marketing environment by relevant marketing departments. It is also necessary to make a comprehensive and objective evaluation of the capabilities, market competitive position, strengths and weaknesses of the dessert shop. It is also necessary to check the consistency between market opportunities and the purpose, goals and tasks of dessert shops.

third, determine the marketing strategy

in the process of dessert marketing management, it is a key link to formulate the marketing strategy of dessert shop. The formulation of dessert marketing strategy is embodied in the design of marketing mix. In order to meet the needs of the target market, dessert shops optimize the combination of various marketing elements that they can control, such as quality, packaging, price, advertising, sales channels and so on. Emphasis should be placed on product strategy, price strategy, channel strategy and promotion strategy, that is, "4Ps" marketing mix.

the first network of franchising

iv. management of marketing activities

the latter procedure of marketing strategy management of dessert shop is the management of dessert marketing activities, which cannot be separated from the support of marketing management system. The marketing strategy plan should not only make a long-term strategic plan to determine the development direction and goal of dessert house, but also have a specific marketing plan to implement the strategic plan objectives.