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1. Market prospect: The catering industry is an industry with great market potential, and consumers' demand for delicious food is increasing. As a well-known brand, Magic Kitchen Cafe has a good market prospect and development space, and franchisees can share the brand growth and market dividends.

2. Well-known brand: Magic Kitchen Cafe is a well-known catering brand with high popularity and reputation. Joining the magic kitchen coffee can reduce the publicity and promotion costs in the initial stage of opening with the help of brand influence and market recognition.