At present, there are several forms of advertising in Tik Tok:

1, information flow advertising

2, open-screen advertising

3, sticker advertising

4, customization challenge

5, talent cooperation

6, information flow advertising:

There are two ways of bidding and quantity purchase.

Extended materials:

1. tiktok open-screen advertisement

Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

sales method: CPT (CPT products with open screen are increased from 4 rounds to 8 rounds, and the inventory for a single round is 11111CPM).

GD does not support orientation, but supports third-party monitoring of exposures and clicks.

note: open CPT sales should be submitted at least 5 days in advance, while open CPM sales should be submitted at least 3 days in advance.

2. tiktok information flow advertisement

Material type: horizontal video, vertical video.

sales method:

tiktok tiktok: GD (one-page advertisement): click on the advertiser's avatar, nickname, title creation, details tab and the "View Details" column at the bottom, cover the "View Details" button, and operate the video content with the right hand to enter the promotion landing page; Support integral interaction, do not count and display points, and do not support comments and forwarding; Advertisers don't shake accounts, don't pay attention, and don't shake. Home page. It does not support targeting, but supports third-party monitoring of exposure and clicks.

Tiktok(GD): Click on the head, nickname and video content on the right side of the advertiser to enter the advertiser's shaking home page; Click the title idea, the "Details" tab, the "View Details" column at the bottom and the "Prompt" button to enter the promotion landing page; Support points, comments, forwarding, and support the attention of advertisers' vibration accounts.

3. Competitive product advertisement: supports the purpose of application download and landing page promotion, but does not support landing page card coupon advertisement; Support CPC, OCPC, CPM and ocpm charging types; At present, it supports geography, age, gender, first activation time, Android version, IOS version, network, operator direction, mobile phone brand, etc., but it does not support app behavior classification and interest classification.

products, stickers:

product advantages:

the usage scene is native, users take the initiative to use it, with high acceptance and long interaction time;

Stimulate users to spread actively, communicate after sharing, and trigger secondary use;

The advertising form is vivid, and the brand is personal among the chattering users.

product price: selling price: net price: 311,111 yuan/7 days.

location: 3 stickers are listed in the first row and the fourth, and the location is random for 4 days, and they are purchased continuously. It is necessary to design a variety of stickers to ensure 1 times a week.

this product is a non-standard product, and the quantity is not guaranteed, so third-party monitoring is not supported.

Tiktok is the final decision on whether there is an online standard for stickers.

Tiktok4, jittermaster cooperation product description:

tiktok4: provides video content customization for users.

4. Talent marketing: Use the influence and innovative ability of talents to spread the brand marketing content.

native tiktok: the cooperative video of the host can normally enter the recommended traffic and be transmitted in the original voice station.

secondary transmission: video content can be used for secondary transmission on other platforms (including tiktok only).

video top: the video is set at the top of the personal page for 5 hours, and no new video will be added during the protection period.

video retention: cooperative videos can be stored for three months under Daren account and transmitted continuously.