1, appearance design

Appearance is the overall feeling that the store gives people, sometimes reflecting the grade of the store, but also reflects the personality of the store. From the overall style point of view, can be divided into modern style and traditional style.

The appearance of modern style gives people the atmosphere of the times, modernized psychological feelings. Most of the stores use modernist style, which is motivating to most of the consumers who have a strong sense of the times. If the store is in a commercial area, then the nearby big shopping malls are usually also modern style, you can achieve a harmonious effect with it. In today's developing society, the modern style of the store gives people a fresh feeling, making it harmonize with the modern high-speed society, and also reflecting the trendiness of the clothing.

The appearance with the national traditional style gives a person the psychological feeling of ancient earnestness and rich tradition. Many hundred years old store, has become the influence of Chinese and foreign traditional shop, its appearance and decoration have been in the minds of consumers to form a fixed pattern, so, with its traditional appearance style is more attractive to customers. If the clothing store is operated by the national characteristics of clothing or antique clothing, such as cheongsam, can be used in the traditional style. Or clothing store opened in a full of ancient colors in the commercial street, can also be used with the overall style of the traditional style.

2, signboard design

When the name of the store, we must consider the signboard. Signboard design and installation, must be novel, eye-catching, concise, both beautiful and generous, but also to attract the attention of customers. Because the name of the store signboard itself is an advertisement with a specific meaning, so, in a general sense, the signboard set up by the group, so that customers or passers-by to more distant or multiple angles can be seen more clearly, the night should be equipped with neon signs. In general, the design and decoration of the signboard should consider the following:

①Signboard form and device

Signboard form, specifications and installation should strive to diversify and distinctive. Both to be eye-catching, but also with the store design into one, giving a perfect appearance of the image. Signboard material has a variety of: wood, stone, metal materials, but also can be directly set in the decorative wall. The installation of the signboard can be upright, wall, can also be suspended.

For many small and medium-sized _ professional stores, in the production and use of signboards, can directly reflect the business content of the store. Produced into the image or graphics consistent with the business content, can enhance the direct appeal of the signboard. By the different business scope of the clothing store, you can take different types of signboards. Women's clothing stores can choose a strong sense of fashion signboard, and the signboard color to be eye-catching; men's clothing stores are mostly suit-based, is more formal, the signboard to adapt to this style, to appear solemn; children's clothing stores should be lively, interesting, and can attract children.

3, entrance and exit design

In the design of the store entrance and exit, we must consider the store business area, traffic, location, product characteristics and safety management and other factors. If the design is not reasonable, it will cause crowded or goods are not seen by customers to the exit, thus affecting sales. In the customer channel set up in the store, the entrance and exit is the power pump that drives the consumer flow. Good entrance and exit design should be able to reasonably enable consumers from the entrance to the exit, browse the whole field in an orderly manner, leaving no dead ends. If the store is a rule of store, the entrance and exit is generally good in the same side, in order to prevent too wide so that customers can not walk through, leaving a dead end. Irregular storefront should take into account the many conditions inside, the design is relatively more difficult. Store door design should be open, the design should take into account not to let customers produce quot;claustrophobic", "dark" and other bad psychology, thus refusing to customers outside the door.

4, window design

Shop window is not only the overall decorative part of the facade, but also the first exhibition hall of the store, it is the main store to operate the sale of goods, the use of scenery, props, to the background screen decoration as a backdrop, with the appropriate lighting, color and text description.

①Comprehensive window display

It is a combination of many unrelated commodities displayed in a window to form a complete window advertisement. This window arrangement due to the large differences between the goods, the design must be careful, otherwise it will give people a "mixed porridge" feeling. Which can be divided into horizontal window arrangement, vertical window arrangement, unit window arrangement.

②System window arrangement

Large and medium-sized store window area, according to the category of goods, performance, materials, uses and other factors, respectively, combined in a window display.

③Thematic window display

It is an advertising theme as the center, around a particular thing, the organization of different types of goods on display, to the media public transmission of a demand theme. It can also be divided into: festival display - to celebrate a festival as the theme of the composition of the festival window topic; event display - to a certain activity in society as the theme of the window, the combination of related products; scene display - according to the use of goods, the correlation of a variety of commodities in the window set up into a specific scene, in order to induce the customer's purchasing behavior.

④Specific window arrangement

refers to the use of different art forms and treatments, in a window to focus on a particular product, for example, a single product-specific display and commodity model-specific display.

5 according to the seasonal changes in the seasonal commodities focused on display, such as late winter and early spring wool sweater, windbreaker display, late spring and early summer summer clothing, sandals, straw hat display. This technique satisfies the psychological characteristics of customers buying in season and is used to expand sales. But seasonal display must be displayed in advance before the season arrives a month to introduce to customers in order to play the role of seasonal publicity.

5, external lighting design

The external lighting here mainly refers to the use of artificial light sources and color matching. It can not only illuminate the store door and the environment in front of the store, but also render the atmosphere of the store, bake the environment, and increase the beauty of the form of store front.

Color is one of the basic features of human vision, different wavelengths of visible light caused by people's visual sense of different colors, the formation of different psychological feelings. Such as rose-colored light source to give people a luxurious, elegant, elegant feeling; light green light source to give people a soft, bright feeling; crimson stimulating strong, will make people's mental activities tend to be active, excited, impassioned, or make people restless; indigo color stimulation is weaker, will make people's mental activities tend to be calm, control the development of emotions, but also prone to produce dull or depressing feeling. The colors are arranged in the order of red, orange, yellow, green, blue, indigo and violet, and the degree of strength and weakness goes from strong to weak. There are instructions there for you to take a closer look! Go for it!