If you are a merchant, you have goods but no channels and traffic, then you can choose to cooperate with big platforms or online celebrities. You can advertise the goods, post them on Tik Tok's portfolio of vertical talents, and then hang a link in the video. You can buy it directly if you are interested. Another is to put goods on the platform. After the platform is approved, you can choose to sell it. Of course, the platform will divide it, and the goods will be deducted from their own and distributed to the people who carry the goods.