1. According to today's headline information, improve service quality: the service quality of travel agencies directly affects customers' travel experience and reputation, so training employees can improve their professional knowledge and service skills, thus improving service quality.

2. Improve the professionalism of employees: Travel agency employees need to have good professionalism, including communication skills, teamwork skills and customer service capabilities. Training can help employees improve these qualities and improve work efficiency and quality.

3. Adapt to market changes: The tourism market is a rapidly changing industry, and the market demand and customer demand are constantly changing. Training can help employees keep abreast of market changes and customer needs, so as to better adapt to market changes.