Before the opening of Shin Kong, the position of China World in Beijing seemed untouchable. With the emergence of Shin Kong, a new impact was brought to the people, and the myth of the past was broken. At present, China Central Place has become the CBD after the China World Trade Center, another collection of international brands and international multinational companies in the area.
Shin Kong Place Shopping Plaza is built by Taiwan's retail giant Shin Kong Mitsukoshi Department Store and Beijing Hualian Group *** with an investment of 750 million yuan in the CBD business district, the top shopping plaza, the lineup of luxury, 90 international top brands, 938 globally recognized brands. Including 10 flagship stores of top brands, 24 famous brand stores that opened counters in China for the first time, 42 new concept stores of international famous brands, and 53 brand stores that opened counters in Beijing for the first time.
Shin Kong Place has a total area of 173,000 square meters, and flagship stores of PRADA, CHANEL, GUCCI, S.FREEAGAMO, HUGOBOSS, COACH, etc. are set up in Shin Kong Place, and these flagship stores will be the first to achieve "zero time difference" of goods at the same time, and new products of each season will be available at the same time. The new products of each season will be displayed in the Paris store or New York store without any difference. According to the reporter observation, GUCCI flagship store area of about 1500 square meters, than Hong Kong Central Plaza store is even larger. And there are DUNHILL, BV, ANNA SUI and other international famous new concept stores, as well as the first time in China and Beijing opened counters of more than 70 well-known brands. This shows that Beijingers have N more luxury choices, maybe accidentally, you can also be ranked first: the first person in China to wear these brands!
NO2 Financial Street Shopping Center - the highest grade of business in the west of Beijing
For many years, Beijing's highest-grade shopping centers have been in the east, formerly Saite, Lufthansa, and Guomao Mall, and then Oriental Xintiandi and Xinguangdi, which just opened in April this year, were also very strong. However, on September 16th, after nearly 5 years of gestation, 4 times delayed the ups and downs of the market, the high-end fashion and luxury of the Financial Street shopping center to show its true face, became the most luxurious high-end shopping center in the western district of Beijing.
The Financial Street Shopping Center, wholly owned by the Financial Street company, and with reference to the design of New York's Fifth Avenue, the Champs Elysees in Paris and other old international stores, the overall volume of 89,000 square meters of the Financial Street Shopping Center, the world's top brands Louis Vuitton, Dior, Gucci, Ferragamo will be set up here in the main store, more than 300 internationally renowned brands debut at the same time!
The interior space of the Financial Street Mall is extremely open, with a huge transparent dome, and 39,000 square meters of business area, with the high-end department store Lane Crawford occupying half of the space on the south side.
Calculated on the first floor, a **** five layers, layers of retreat, visual permeability is very much like Hong Kong Pacific Place. Reporters at the scene to see, a layer of international boutique street, LV in the doorway of the most conspicuous position, the feeling that the store area than the LV Hong Kong Harbour City store are larger; GUCCI flagship store outside also has a very conspicuous sign, very "big name" momentum.
Financial Street shopping center in the main world's top fashion luxury brands at the same time, the introduction of Adidas, Nike and other sports brands, as well as Jack Jones and other mid-range brands. Although the positioning is clear, but the overall volume of nearly 40,000 square meters of shopping centers can not be all top fashion brands.
NO3 World Trade Center - ZARA to enhance the popularity
Now Beijing white-collar workers go to the World Trade Center, there are three things must do. One is to see Spain's No. 1 clothing brand ZARA; one is to eat money leopard; the last one is of course known as Asia's first canopy.
With the arrival of ZARA, the World Trade Center is the fastest commercial project in Beijing. ZARA is the first Spanish clothing brand and the third largest clothing retailer in the world. Now some good brands in Hong Kong and Europe are first choose to enter Shanghai and then Beijing, ZARA is so. ZARA World Trade Center store is divided into two floors, with an area of 1,700 square meters. The reporter roughly strolled around, the popularity is obviously higher than other stores. The shopping environment in the store is very good, just too spacious, so the goods are too scattered. Although there is a ZARA flagship store of this internationally renowned brand, but the cluster effect is not yet obvious.
In addition to ZARA, there are many fashion brands stationed here, such as Adidas in the world there are only 20 flagship fashion store is also stationed here; Japan, a Japanese congressman by the opening of the highest level of restaurant is also one of the most upscale restaurant in Japan's catering industry for the first time to enter the Chinese; there is also the first foreign bookstore by foreigners opened in Beijing.
Although the current popularity and facilities of the World Trade Center are not up to the level of a mature shopping mall, the nearly 100 world-class brand stores that have already opened, as well as the careful arrangement of the shopping environment, have already shown the signs of an international-class shopping street.
The World Trade Center is home to the Macau Street Tea Restaurant, Hong Kong Style Tea Restaurant, Indian Restaurant, Southeast Asian Restaurant, and Italian Cuisine ...... The most famous of these is the Money Leopard International Cuisine Exchange, but at a per capita spending level of 200 RMB, it only allows most people to have the occasional treat.
Once in the evening to see a canopy, indeed very shocking, the center of the square, claiming to be "the whole of Beijing, up to see" 250 meters of electronic canopy is indeed worthy of the name. The World Trade Center is divided into two floors, north and south, from which the electronic canopy crossed, separated and connected to the two floors, "sky step" from this ......
NO4 China World Trade Center - the most old-fashioned
The China World Hotel is the best five-star hotel in Beijing, and China World Trade Center is the most famous Grade A office building in Beijing, and its companion China World Trade Center should be in the same class of five-star. The core of this grade is not the 40 million dollars of renovation and remodeling costs, not the modern olive shape and ice rink, but to see what kind of famous products you choose. 40 world-class famous products, 60 clothing brand boutiques, 200 fashion stores in the combination, constitute the luxury lineup of the China World Mall.
The average rent of China World Trade Center shopping mall is as high as 54.81 USD/square meter/month, but it is still basically saturated with an average occupancy rate of 98.69%.
China World Trade Center opened in August 1990, the first in Beijing to introduce brand stores engaged in retail business model, with a total floor area of 60,000 square meters, the business area of 30,000 square meters. 1999, Louis Vuitton opened its first store in China World Trade Center. In 1999, Louis Vuitton opened its second leather goods store in China World Trade Center after Wangfujing Hotel, becoming the first luxury brand to enter China World Trade Center. In the following years, the number of luxury goods in China World Trade Center has doubled dozens of times.
In May 2000, the new appearance of the China World Trade Center, is in the original China World Trade Center on the basis of 40 million U.S. dollars invested in the expansion and become. It is understood that after the transformation of the China World Trade Center *** to accommodate 185 brand stores, including LV, GUCCI, CARTIER and other more than 40 international first-line brands are concentrated in the most expensive rent in the first floor of the Mall boutique area, in the Meccane discount store, a sales staff revealed that "the monthly water flow of 300,000 yuan in these world-famous brand-name stores has been counted as outstanding operation, like the LV monthly water flow of the China World Trade Center, the LV has been counted as outstanding operation. LV in the China World Trade Center monthly water flow is about 3 million yuan."
Along with the China World Trade Center Phase III project is about to start, the China World Trade Center is also from 10 years ago, the property building groups, gradually become the center of the China World Trade Center business circle, and then become the core of the CBD of Beijing's central business district, the leading position of the China World Trade Center has been established. Although now there are new light world, financial street shopping center and other luxury business eyeing, but there are still a large number of luxury goods purchasing crowd only recognize "China World" this gold sign.
NO5 Xidan Joy City - Xidan business district of the "aristocrats"
In Xidan business district, see boutique business opportunities not only beauty department store one, COFCO Group out of the huge investment to build the Joy City, but also look to the medium and high-end business. The project has a total construction area of 205,000 square meters. The project has a total construction area of 205,000 square meters, of which 100,000 square meters of commercial area.
Joy City has experienced three "generations", formerly known as Xidan MALL, initially planned to attract young consumers aged 19 to 35 years old. After the change of ownership, the product positioning of the project has also been "changed" to a mid-range shopping center, will introduce more than 300 international first-line and second-line brands.
So far, ZARA, Bestseller, cosmetics supermarket Sephora and 20 other major brands are in the center. Eventually there will be more than 300 brands in Joy City, of which more than 30 brands will settle in Beijing for the first time. It is understood that many of them are well-known world brands.
The world's longest-span flying escalator will be from the first floor straight to the sixth floor, with a total length of more than 50 meters; the project also features Asia's largest curtain wall, the country's largest digital cinema, the largest dining area in the Xidan shopping district and Beijing's largest cosmetics supermarket. Among them, only the digital cinema accounts for more than 10,000 square meters, as many as 13 movie screening halls, the dining area also accounts for 20,000 square meters. It makes up for the lack of comprehensive commercial facilities such as catering and entertainment in the business district.
N06 Lufthansa Friendship Shopping Center - Famous for its overpriced goods
In 1992, Lufthansa Shopping Center was completed in a wheat field, and the overpriced goods that filled the shelves quickly opened up a reputation among the rich, and the Lufthansa Shopping Center, which is known as the Lufthansa Shopping Center, was formed as a result of it.
In the eyes of many, Beijing Lufthansa Friendship Shopping Center is a luxury product in itself, so much so that there is a popular saying among mass consumers: "If you want to understand the life of the world's rich and powerful, go to Lufthansa Shopping Center to see it."
Beijing Lufthansa Friendship Shopping Center, a joint venture in 1993, was the first sino-foreign joint venture retail business enterprise approved by the State Council and opened in China. That's why it was much more dynamic than many state-run department stores at the time. The main store of Yansha Shopping Center has a building area of 40,000 square meters and a business area of 22,000 square meters, which forms a high-consumption business circle in the eastern part of Beijing together with the famous five-star hotels around it, such as Kempinski, Kunlun, and the Great Wall ****.
International brands also abound in the imported goods that occupy 30% of Lufthansa Mall's share, with French cosmetics, Swiss watches, Japanese home furnishings, and American office series. There are already 10 major luxury brands in Lufthansa, namely Cartier, Ermenegildo Zegna, WMF, Giaenchy, Lancel, Canali, Pal Zileri, Montegiappa, and Trussardi Jeans. It also carries 100,000 kinds of high-quality commodities with 400,000 color specifications. Almost all the boutique products of famous domestic trademarks have a place in Lufthansa.
Yansha has always appeared as a high-class department store, and in recent years, with the adjustment of business strategy, more and more international luxury brands have entered Yansha Shopping Center. But with the blossoming of the luxury business, Yansha has now become more famous than the mall itself.
NO7 Sete Shopping Center - the first luxury business pioneer
1990, is the first year of luxury goods into the Beijing market. In August of this year, China World Trade Center started to operate, and 4 months later, the Saite Shopping Center was opened. Strictly speaking, the present Saite is no longer regarded as the so-called luxury consumption place, but it was the first one to introduce the operation mode of brand stores engaging in retail business in Beijing, and became a famous modern shopping place in Beijing mainly providing high-grade commodities and services. It should be said that the significance of Saitei lies in the fact that it has taken the first step to accelerate the awakening of people's commercial consciousness by creating a business in Beijing from scratch.
When the Saite Shopping Center opened, the prices on the shelves really surprised Beijingers in 1992: British Rolex watches cost 155,000 yuan, German-made Montblanc pens were sold for 7,900 yuan each, and embroidered tablecloths made in Chaozhou, Guangdong, cost 1 million yuan! This may not be a big deal today, but back then, one of the driving forces for many consumers to visit Saitei was to see what the things behind the astronomical figures looked like. These numbers are not the only thing that has changed. Before Sutter, Beijingers, and even Chinese people, did not enjoy the shopping environment and service with a smile. But more than a decade later, many of these services have long been seen in the major shopping malls in the capital. In the past ten years, with those luxurious decoration of high-end shopping malls have come out, the monopoly of Sater has long been broken.
The north gate of the Saiter has been remodeled after the success of the Olympic bid, but today's Saiter has gradually faded out of the line of sight of "luxury consumption". Faced with the international retail giants, Beijing's retail operators and public opinion is most concerned about the fear of running the horse enclosure, the price has long ceased to be the focus of the debate.
NO8 Oriental Xintiandi - the grades are rising
Li Ka-shing developed the Oriental Xintiandi shopping mall, an area of more than 120,000 square meters, is one of the largest shopping malls in Asia, and has now developed into a well-known brands in Beijing "planting the flag! As a comprehensive large-scale Shopping Mall, Dongfang Xintiandi has presented a new situation in men's and women's clothing, jewelry, watches, dining and entertainment facilities since 2005.
Oriental Xintiandi's upgraded and remodeled Zone 2 offers a new realm of luxury enjoyment in Beijing, with the world's largest Omega flagship store, Cheritti 1881 flagship store, Tristani flagship store and more than 40 brand flagship stores such as Trussardi, Miss Sixty, Costumeuomo, Tommy Hilfiger, Gieves & Hawkes and more. Hawkes, Tommy Hilfiger, Gieves & and more than 40 other brands flagship stores have opened in the district.
In addition, beauty/personal care products Shisheido, SK Ⅱ, the country's first H2O flagship store; jewelry industry, Asia's largest diamond "Hengxin Diamond Palace"; car showrooms, including Rolls Royce, Lamborghini, Audi, VW showrooms, etc.; and other than the Japanese mainland, there are also other brands outside of Japan, such as Miss Sixty, Costumeuomo, Tommy Hilfiger, Gieves & Hawkes, more than 40 brand flagship stores opened in the area. There is also the first experience-oriented science and technology showroom "Sony Dreams" in Asia in addition to the Japanese mainland.
And the Grand Hyatt Oriental Hotel UG floor to set up a world-class jewelry and watches special zone -- "Zunzui time museum", the Oriental Plaza platform level to shape the target group of CEOs of the high-end consumer area -- "Sky Avenue". -- The "Sky Avenue" provides top brand showrooms and upscale dining for the gold-collar workers in the Oriental Plaza office complex, as well as high-end consumers in other parts of Beijing.
The successive opening of the flagship stores of various brands means that Oriental Xintiandi II, which is characterized by the mainstream of international top fashion brands, will become another high-end fashion center in Beijing. It is reported that these stores will be synchronized with international fashion, and the new high fashion products that appear in Paris and Milan every year will also appear in the stores in Beijing.
People who shop at Oriental Plaza are basically white-collar workers. Earlier, Oriental Xintiandi did not have a lot of first-tier brands according to its positioning and investment promotion, which was dominated by second-tier and sub-tier brands. But now the Oriental Plaza brand positioning has been in the cranking up a lot, Omega, Cheretti, Tie Shi Dongni, etc., the reporter found that a lot of his brand than five years ago to crank up the real