Second, the most popular shops among online celebrities in 2020, lined with spicy rapeseed with a secret soup base, attracted a large number of young forces and influential online celebrities to punch in and become the most influential online celebrity brand in 2020. Nothing can't be solved by a spicy kebab, if there are two meals.

3. According to China Catering Report 20 19, Chuanchuanxiang, Fish Hotpot and Chongqing Hotpot were the three hot pot subcategories with the largest number of stores in 20 18. Among them, chuanchuanxiang has developed rapidly in 20 18 because of its advantages of young audience, low per capita consumption and diverse choices, accounting for 13.5% of the number of hot pot restaurants in China, and continues to maintain its position as the largest subdivision of hot pot. With the decreasing number of Chongqing hot pot and Sichuan-style hot pot restaurants, it is predicted that chuanchuanxiang will continue to grow at a high speed in 20 19 and expand its market leading edge. Among them, Guo Yifan, the founder of roadside stall, took the lead in developing 500 stores in less than three years, and the highest turnover rate reached 16. 0 1 the starting point of network celebrities: uniqueness and variability are the starting points of communication. Among the brands that string incense, roadside is the first to apply "street culture" to stores. As the name suggests, Guo Yifan and his team make "the indoor feel like the outdoor", adding manhole covers, painting zebra crossings and planting street lamps in the store to make consumers feel that you are eating on the roadside.

It is this hand-painted 3D decoration style that attracts many netizens to spread their cards. The reason for choosing this decoration style, in the words of founder Guo Yifan, is "simple four words, which no one has ever used". In addition to uniqueness, variability is also an advantage of roadside. The decoration content of each store is unique, and the team will conceive and paint according to the history around the store, which can be said to be "thousands of stores and thousands of faces". Take the store on the East Gate Construction Road in Chengdu as an example. Guo Yifan remembers that when he was a child, there were dense chimneys and water towers, a Shahe cinema and an ice rink where children gathered.