Chinese e-commerce has only affected the decline of some brick-and-mortar stores, as well as other factors such as homogenization and high incomes. In Europe and the U.S., e-commerce is booming in those countries because people are used to buying. Also, the growth of in-house e-commerce is largely based on the advantages of selling counterfeit products, fraud and lower labor costs. The point is that more and more people are buying through e-commerce platforms due to increased wage payments. It is due to the differences in consumer attitudes between China and the US that e-commerce platforms in China have been able to grow rapidly, while e-commerce in Europe and the US has been relatively slow to develop.
With the rise of e-commerce in China, a large number of brick-and-mortar stores have been closed or transferred, and now brick-and-mortar stores in China really "don't mix". And in the United States. E-commerce Amazon platform did not kill the U.S. brick-and-mortar stores, but both online and offline have their own development path.
To this, industry experts replied; China has a lot of people, while the U.S. population is small. If e-commerce is to be successful, it needs a lot of people to participate. If the number of participants decreases, you can't do it. For example, European countries have too few people to develop e-commerce, while China has a large population. Therefore, e-commerce in China can grow. At the same time, e-commerce can only kill some industries, such as household appliances, daily necessities and other quantifiable goods, while industries such as restaurants, customized clothing, education and training have largely died out.
But we believe that the demise of brick-and-mortar stores is somewhat responsible for the rise of e-commerce in recent years, but cannot be attributed to the closure of brick-and-mortar stores blamed on e-commerce, such as brick-and-mortar stores are very competitive in terms of homogenization, and the streets are filled with too many apparel stores, food and beverage stores and department stores. It is difficult to survive in this situation. In addition, high property prices in recent years have led to high rents, which have overwhelmed brick-and-mortar stores, which have had to declare bankruptcy.
In fact, there are three reasons why offline brick-and-mortar stores and online e-commerce in the U.S. can "harmoniously ****exist": First, the U.S. bourgeoisie has been involved for hundreds of years and has developed a strong real economy. Also, people in Europe and the United States prefer shopping to online shopping. And, domestic e-commerce platforms can be faked and sold as forgeries, and even if they are discovered, no one will come.