McDonald's hamburger group was founded in San Diego, California: Ray -A- Crocker!
McDonald's: How to get the store opening information?
Crocker once provided a large number of small beef pies to the society through ingenious arrangements, which helped to change American businesses and American eating habits.
He used to be a salesman of paper cups and ice milk mixer. Through unremitting and creative improvement of
McDonald's hotel management; Crocker accumulated a fortune worth 511 million dollars by applying simple and cheap comprehensive technology to food processing. Crocker founded his McDonald's company in Chicago in 1955. There are 7,511 distribution stores in the United States and 13 in other countries. In 1983, its sales amounted to $8 billion. ?
In p>1937, the McDonald brothers, brother Mike McDonald and brother Dyke McDonald opened a very ordinary snack bar beside a national highway in California. At that time, it was just in time for the United States to enter the automobile age, and the business in the store was very good. In 1941, they moved their shop to a prosperous residential area 81 kilometers east of Los Angeles, and their business was very prosperous. After ten years of operation, the two brothers have accumulated wealth, but they still think that they should change their original thinking and business model. They closed the restaurant that had been in operation for ten years and decided to introduce self-service and fast food service. At the same time, they named the system they developed and succeeded as "quick service system", and promoted it by franchising, that is, they taught the franchisees food production technology and formula, restaurant design and product sales skills, and the franchisees paid a certain amount of franchise fees.
Although the two brothers are very enthusiastic about the promotion of this model, they are not keen on the management and improvement of the franchise system. What really makes McDonald's develop rapidly in the market is a new franchisee of McDonald's-Mr. Lai Crocker. Mr Crocker is a salesman of cream ice cream machines. At that time, soft ice cream became popular in the American market, and the sales of cream ice cream machines were greatly affected. Just then, he received an order for eight machines from McDonald's Company, which was the largest order he received. Out of curiosity, he came to McDonald's restaurant. It was not noon at that time, but there were long lines in front of three counters in the restaurant, and there were more and more people. The waiters provided food at the rate of 1.5 seconds per customer. He was shocked and found the huge business opportunities contained in it. In 1961, Crocker bought the trademark right of McDonald's and began to devote himself to the research and development of McDonald's franchise development model. He put forward the management concept of QSC (Quality, Service and Cleanliness) and compiled it into a specific instruction manual, which greatly promoted the development and management of franchise stores. At that time, in the United States, there were cases in which franchisees asked franchisees to buy raw materials at high prices, and the headquarters extracted the price difference or intermediary fees and high franchise fees from them. But Crocker firmly believes that only the success of franchisees will lead to the prosperity of franchisees, and has adopted a series of measures and methods to serve franchisees.