51 questions in the questionnaire

college students' life concept direction

College students' satisfaction with their major/college students' views on environmental protection/college students' online shopping habits/college students' consumption concepts/college students' honesty/college students' part-time jobs/college students' mental health/college students' online games/college students' views on marriage and love, etc.

the employment direction of college students

the dynamic survey of graduates/the survey of college students' employment problems/the salary structure of college students/the survey of employers' demand for talents and so on.

direction of social practice

investigation and study on the proportion of left-behind children in rural areas/investigation and study on rural primary and secondary education problems/investigation on the confusion of poor students, etc.

a questionnaire, also known as a questionnaire or inquiry form, is a printed document that systematically records the contents of the survey in the form of questions. The questionnaire can be tabular, card-like or bookkeeping. Designing a questionnaire is the key to inquiry and investigation.

a perfect questionnaire must have two functions, that is, it can convey the questions to the person being asked and make the person being asked willing to answer them. To accomplish these two functions, the questionnaire design should follow certain principles and procedures and use certain skills.

Design principle:

1. Have a clear theme. According to the theme, the topic is proposed from the reality, the purpose of the question is clear, the focus is prominent, and there is no dispensable problem.

2. The structure is reasonable and logical. The arrangement of questions should have a certain logical order, which conforms to the thinking procedure of respondents. Generally speaking, it is easy before difficult, simple before complicated, concrete before abstract.

3. Easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the respondents' understanding and cognitive ability, and avoid using technical terms. Take some skills to investigate sensitive questions, make the questionnaire reasonable and answerable, avoid subjectivity and suggestion, and avoid the distortion of answers.

4. control the length of the questionnaire. The time to answer the questionnaire is controlled at about 21 minutes, and neither a question is wasted nor a question is missed in the questionnaire.

5. It is convenient for checking, sorting and counting data.

standard questionnaire template

questionnaire format? Questionnaire refers to a survey form in which the relevant survey contents are designed into various questions and alternative answers in written form according to the purpose and requirements of the survey, and then distributed to the respondents to fill in and collect feedback information. ? In general, a questionnaire generally includes a title, instructions, questions and concluding remarks

Title? Point out the contents of the questionnaire and the identification of the questionnaire.

instruction? Guidance language belongs to "instructions for filling in the form", which is generally at the top of the questionnaire. Its function in the questionnaire is to communicate the relationship between the investigator and the respondent, explain the purpose, significance and answering requirements of the survey to the respondent, and also include appropriate words of thanks, so that the questionnaire can be filled in smoothly to achieve the purpose of the survey. ?

requirements:?

the instructions should be concise, accurate and affirmative. It should not be more than three lines.

The instruction is only an introduction and explanation of the investigation and research, and cannot be misleading. ?

question? The question is the core content of the questionnaire. In the questionnaire, questions should include two parts: asking questions and answering questions. ? Question setting: the questions raised should be comprehensive and systematic, and you can't ask questions at will. ?

the questions listed in the questionnaire must be combined with the purpose and theme of the survey, and should be simple and clear. The topic of a questionnaire is preferably between 11 and 21 questions.

sorting principle: easy to come first, difficult to come last; For most people to answer first, for a few people to answer last; Closed questions come first, and open questions come last; The general problem comes first, and the specific problem comes later. ?

answer setting: the answer should be scientific, accurate and complete, conform to the characteristics and laws of the question, conform to the overall thinking of this survey, and have a clear purpose and prominent focus. ?

questions are generally presented in the following ways:?

open: no answer is provided. Generally, it is suitable for asking questions and personal information. ?

closed: provide answers for respondents to choose from. It accounts for a large proportion in the questionnaire.

51 survey, making it easier and more convenient!

a complete questionnaire template

Market research is an important means to obtain market information and carry out modern management. To this end, I will sort out the relevant contents of the market questionnaire survey model for you. Welcome to refer to it.

model article 1 of market questionnaire survey

opening case

key points of writing an excellent questionnaire

Ryan Newman, deputy director of the market research department of Fengruizi Company, once talked about the key points of writing an excellent questionnaire. It is not surprising if you once sent a questionnaire you thought was "final" to a market researcher, and the questionnaire you got back was full of traces of additions or deletions and other editorial opinions. At first glance, writing a questionnaire is not a very difficult task: just express what you want to know and write a question about what information you can get. Although it is simple to write a questionnaire, it is not easy to write an excellent questionnaire. Here are some key points of what to do and what not to do when writing a questionnaire:

Avoid abbreviations, idioms or uncommon expressions that respondents may not understand. For example, what's your opinion about PPO? Probably not everyone knows that PPO stands for priority provider organization. If this question is aimed at the general public, researchers may run into trouble. On the other hand, if the problem is directed at physicists or hospital administrators, the abbreviation PPO is probably acceptable.

be specific. Vague questions get vague answers. For example, what is your household income? When the respondents give numerical answers to this question, the answers are various, such as pre-tax income in 1994, after-tax income in 1994, pre-tax income in 1995 and after-tax income in 1995.

don't overdo it. When there are too many questions, people will not answer them. They will either refuse or guess. For example, how many books did you read in 1996? Need to give a range: ① None; ② 1 ~ 11 copies; ③ 11 ~ 25 copies; ④ 26 ~ 51 copies; ⑤ More than 51 books.

make sure the questions are easy to answer. Overdemanding questions can also lead to refusal or conjecture. For example, please rank the following 21 items in order of the importance of factors to consider when buying a new car. You are asking the respondent to do a considerable calculation. Don't let people rank 21 items, let them pick out the top 5 items.

don't make too many assumptions, this is a fairly common mistake. The question writer acquiesced in some knowledge, attitudes and behaviors of people. For example, do you tend to agree or disagree with the president's position on gun control? This question assumes that the respondent knows that the President has a position on gun control and knows what that position is.

Pay attention to double questions and questions with opposite viewpoints. Combining multiple questions or using questions with opposite viewpoints will lead to ambiguous questions and answers. For example, "Do you agree with the legalization of smoking marijuana in private houses instead of public places?" If this question accurately describes the respondent's position, it is easy to explain the "yes" answer. But the answer "no" may mean that the respondent agrees to smoke marijuana in public places but not in private places, or both are against it, or both are in favor. "Shouldn't the police chief be directly responsible to the mayor?" This question is so ambiguous that almost any answer can be given.

check the error. Questions with errors will lead people to answer in a certain way, but this way cannot accurately reflect their position. There are several ways to make the problem biased. One way is to imply that the respondent should have participated in a certain behavior. For example, "There are more people watching the movie The Lion King this year than other movies. Have you seen this movie? " In order not to show "difference", respondents will say yes even if they have not seen it. The question should be "Have you ever seen the movie The Lion King?"

another way to make the question erroneous is to make the choice of answers unbalanced. For example, "Recently, China has spent $ XX million annually on aiding foreign countries. Do you think this figure should be: ① increased; (2) remain unchanged; ③ a little less; 4 reduce it a little; (5) greatly reduced ". This set of answers encourages respondents to choose the "reduction" option, because there are three "reductions" and only one is an increase.

pre-test. Trial investigation before the formal investigation, "all revisions and edits can't guarantee success. Pre-testing is the lowest cost way to ensure the success of your questionnaire research project. " The basic purpose of pre-test is to ensure that the questionnaire provides respondents with clear and easy-to-understand questions, and such questions will be answered clearly and easily.

in the interview method, questionnaires should be used for mail survey and detention survey, and interviews and telephone surveys can also be used in the form of questionnaires. Therefore, questionnaire design has become an important preparatory work before the survey. The quality of questionnaire design, to a great extent, determines the recovery rate and efficiency of the questionnaire, and even relates to the success or failure of market research activities. The scientificity of questionnaire design is of key significance in market research.

questionnaire design steps

The purpose of designing a questionnaire is to better collect market information. Therefore, in the process of questionnaire design, we must first grasp the purpose and requirements of the survey, and strive to make the questionnaire fully cooperate with the respondents to ensure accurate and effective information. Specifically, it can be divided into the following steps: the first step is to determine the required information according to the purpose of the investigation. Then on this basis, the problem is designed and selected. The second step is to determine the order of the questions. Generally simple and easy to answer are put in front, and gradually move to the more difficult ones. The arrangement of questions should be relevant and logical, so as to facilitate the cooperation and interest of the filling people. The third step is to test and modify the questionnaire. Before the questionnaire is used for field investigation, some respondents are selected for testing, and they are revised, supplemented and improved according to the problems found.

program of questionnaire design

questionnaire design is composed of a series of related work processes. In order to make the questionnaire scientific, normative and feasible, Generally, you can refer to the following procedures:

1. Determine the purpose of the research, Sources and limitations

2. Determine the method of data collection

3. Determine the answer form of the question

4. Decide the wording of the question

5. Determine the process and arrangement of the questionnaire

6. Evaluate the questionnaire and arrangement

7. Obtain the approval of all relevant parties

8. Pre-test and revise

9. Prepare for the final. In some companies, it is the manager's responsibility to evaluate all the second-hand materials to confirm whether the required information is collected completely. In other companies, managers hand over all market research activities, including the collection of first-hand and second-hand materials, to market research departments.

Although the brand manager may have initiated the market research, everyone affected by this project, such as assistant brand manager, product manager and even production and marketing manager, should discuss what data is needed together. The goal of the inquiry should be as precise and clear as possible. If this step is done well, the following steps will be smoother and more effective.

Step 2: Determine the data collection method

There are many ways to obtain the inquiry data, mainly including personnel visit, telephone survey, mail survey and self-management visit. Each method has an impact on the questionnaire design. In fact, there are more restrictions on intercepting visits on the street than on eight-door visits, and there are time restrictions on intercepting visits on the street; Self-management interview requires that the questionnaire be designed very clearly and relatively short, because the interviewer is not present and there is no opportunity to clarify the problem; Telephone surveys often need rich vocabulary to describe a concept to be sure that the respondents understand the question under discussion. In contrast, in personal interviews, interviewers can show pictures to respondents to explain or prove concepts.

Step 3: Determine the answer form of the question

Open question, closed question and questionnaire response question

Open question.

an open-ended question is a type of question in which respondents can freely answer and explain ideas in their own language. In other words, the researchers did not impose any restrictions on the choice of respondents.

closed questions.

a closed question is a question that requires the respondent to choose from a series of answers.

scale response question.

is a question set in the form of a scale.

Step 4: Decide the wording of the question

The words must be clear.

avoid induced language.

consider the respondent's ability to answer questions.

take into account the respondents' willingness to answer questions.

Step 5: Determine the process and arrangement of the questionnaire

The questionnaire cannot be arranged at will, and the position arrangement of each part of the questionnaire has certain logic. Its logical description is listed in Table 61. Experienced market researchers know very well that questionnaire making is the key to get in touch with both sides of the interview. The closer the contact, the more likely the visitor will get a complete and thorough interview. At the same time, the more carefully the respondent thinks about his answer, the more carefully he answers it.

Step 6: Evaluate the questionnaire and arrange it

Once the draft questionnaire is designed, the questionnaire designer should come back and make some critical evaluations. If every problem is the result of careful consideration, this stage seems redundant. However, considering the key role played by the questionnaire, this step is still essential. In the process of questionnaire evaluation, the following principles should be considered.

whether the question is necessary.

whether the questionnaire is too long.

did the questionnaire answer the information needed for the research objectives?

the design of mailing and self-filling questionnaires.

is there enough room for the open questions?

the questionnaire indicates whether obvious fonts are used, and so on.

Step 7: Get recognition from all sides

At this stage of questionnaire design, the draft questionnaire has been completed. Copies of the draft should be distributed to all departments directly entitled to manage the project. In fact, the marketing manager may add new information, requirements or concerns many times in the design process. Whenever the manager puts forward new requirements, frequent revisions are necessary. Even if the manager has joined in the questionnaire design process many times, it is still important for the draft to be recognized by all parties.

the manager's approval shows that the manager wants to get information through specific questionnaires. If questions are not asked, data will not be collected. Therefore, the approval of the questionnaire reconfirms the information needed for decision-making and how it will be obtained. For example, suppose the questionnaire of a new product asks about the shape, material, end use and packaging. Once it is approved, it means that the new product development manager already knows that "what color is used in the product" or "what color is decided to use this time" is not important.

step 8: pre-test and revision

after the questionnaire has been finally approved by the management, pre-test must be conducted. Formal inquiry and investigation should not be conducted before pre-testing. Through interviews, we can find the wrong explanations, incoherent places and incorrect jump models in the questionnaire. Find additional options for closed-ended questions and the general response of respondents. Pre-testing should also be conducted in the same way as the final visit. If the interview is a household survey, the pre-test should be carried out in a household way.

after the pre-test is completed, any changes that need to be made should be actually revised. in progress