"Entrepreneurship" has become a very common topic now. More and more college students have embarked on the road of entrepreneurship after graduation, and many people have chosen the seemingly simple road of catering entrepreneurship. But seemingly simple catering business, but why still failed?

actually, otherwise! The seemingly simple catering industry entrepreneurship is actually the least simple.

The catering industry is the most unstable. If you don't manage it well and grasp the direction of the market, you will face bankruptcy. There is a positive and there is a negative, so there is a failure for success. What makes it so difficult to start a seemingly simple catering business? Do you have any of the following situations?

1. Inexperienced and particularly confident

I think that starting a restaurant is to find a storefront and then open a shop, find a chef, and distribute leaflets in crowded places, and there will be business!

actually, I rented a store and found that the store rent was very expensive! Hire a chef and find the salary is so high! Handing out leaflets, I found that all the leaflets were thrown into the trash can ... Only then did I know that this was not feasible.

2. Imagine that business is booming just after opening a store.

Many young people are impatient, dreaming of reaching the top in one step, and they know how it is possible! The result of that is fear of failure ...

3. Seeing others' success, I am impatient.

Seeing the online publicity about the success of catering business after 1991s and the success of college students' cooperative catering, I am eager to move, and my skills are unbearable. Without thinking, I follow the principle of "no chance can be left behind" and join the catering business army. Blindly follow the trend, do not understand the market, do not understand customers, the result is naturally a tragic death.

4. Think that catering experience is not important

Before opening a store, actively accumulate industry experience. The so-called interlacing is like a mountain, and the peers are different, which is caused by familiarity or not.

The channels we have accumulated include reading more food and beverage industry magazines and news, getting to know some colleagues in the food and beverage industry, and communicating with them about the market situation of food and beverage, so as to cultivate our unique fashion concept and keen fashion sense, and find out the demand points and profit points of the market.

catering business is not something that everyone hopes to be popular as soon as it opens. In fact, it is not a good thing for a new business or brand. Therefore, you can't eat a big fat man at a time when you open a restaurant. Catering is an industry made by people, so the new team is bound to have problems, start a low-key business and slowly run in.