The validity period, denomination, use conditions and collection channels need to be managed when approving consumer vouchers. , and also need to check and manage the qualifications of recipients (for example, only new users and members, etc. ).
When auditing, it is necessary to verify the user's identity and the legality of coupon use, which requires the management and query of coupons and user information in the database. In addition, it is also necessary to set up management strategies such as the number of coupons collected and used, so as to control and optimize the use effect of coupons.
Current situation of coupon market:
With more and more promotional business, consumers have received various coupons. Traditional coupons can no longer meet the needs of consumers and businesses because of their single use function, low actual value, inability to accumulate and easy to forget the validity period.
Coupon introduction:
1, origin.
Coupon originated in France in the late 1920s, but it has been widely used and developed in the United States. There was a reason for this at that time, because the original definition of bonds was 19 th century paperwork, while retaining the expected income as the buyer's bond investment and bond repayment certificate. They are almost part of the bond documents held by independent investors.
2, the main role.
The essence of coupons is actually a short-term tool to stimulate consumption, and it and points just constitute the basic tools of daily marketing. The purpose of consumers using coupons is self-evident, of course, to save money. At the same time, it also made invisible advertisements for businesses. Some merchants will also provide various preferential information at the same time.
Compared with the limitations of paper media resources, electronic coupons rely on the development of the Internet. Consumers can search for massive information through powerful online search, and the same preferential information can be obtained through various paths. The information platform provides search for keywords such as industry category, business circle distribution, price range and popularity index. This kind of cross search meets the information comparison needs of consumers.