Yoshinoya is a well-known large restaurant chain brand from Japan, the development so far has been more than a hundred years of history, to sell Japanese folk food to sell beef and rice started, and gradually developed in overseas areas also opened a chain of stores, mainly engaged in a number of Japanese-style rice.

According to the information given by the head of Yoshinoya, we can learn that at this stage, Yoshinoya has about 3,300 stores around the world, while there are more than 2,000 in Japan and more than 1,000 stores overseas. Of these, China accounts for more than 60%. So there are about 600 Yoshinoya stores in China.

On July 28, Yoshinoya announced that it was closing 150 stores, including 100 in Japan and 50 overseas, but the person in charge of the specific locations was not disclosed, and may also involve some stores in China.

It is reported that Yoshinoya this closure is due to the impact of the new crown epidemic, Yoshinoya is mainly engaged in rice and other fast food, the audience is mainly some busy office workers and student party, but due to the impact of the new crown epidemic, business stops work, school closure, office workers can not go out to work normally, the students do not have to go to school to study, in order to avoid infection, the majority of customers choose to close the door to stay out of the house. Socializing activities were reduced, leading to a large reduction in consumption at Yoshinoya, which outstripped revenues and resulted in losses.

Yoshinoya's losses reached 4 billion yen in just two months from March through May 2020, and losses for the entire year of 2020 are expected to reach 9 billion yen, according to the person in charge.

And Yoshinoya, as a well-known brand in Japan, can not short-term reduction of food and beverage prices to stimulate consumption, in order to reduce losses, the only choice is to close stores to reduce operating costs.

The new crown epidemic to the catering industry has brought a huge impact and impact, even big brands like Yoshinoya are forced to close stores to reduce losses, then for some small and micro catering enterprises, is a fatal blow.